
Poll finds a huge gap in attitudes of women in different age groups.
Previously, we looked at a survey in which Japanese women overwhelmingly said they’d prefer a boyfriend who’s ugly but rich to one who’s handsome yet poor. But what about when you up the emotional ante and pose that sort of question not about a just a boyfriend, but a husband?
Japanese Internet portal Shirabee recently polled 683 women between the ages of 20 and 69, asking them if they could marry a guy they think is ugly but who’s also wealthy. When tallied, the results showed some large discrepancies between women of different age groups.
Could you marry an ugly man if he’s also rich?
(percentage of respondents who said yes)
● Women in their 20s: 32.8 percent
● Women in their 30s: 29.9 percent
● Women in their 40s: 22.6 percent
● Women in their 50s: 23.9 percent
● Women in their 60s: 16.4 percent
It’s often said that people become less fixated on looks as they become older, but aside from a small bump in the 50-59 group, the portion of women willing to overlook a man’s visual shortcomings in light of his economic success got progressively smaller as their ages went up. Particularly striking is how women in their 60s were less than half as likely as women in their 20s to see a wealthy, ugly man as a potential husband. Of course, by the time you reach your 60s, odds are you’ve gotten used to taking care of yourself financially, making you less likely to indulge in fantasies of a rich romantic benefactor providing you with a lavish lifestyle.
The researchers also broke down the collected data by income levels (sorted from the 589 respondents who also reported their earnings), which again resulted in some surprising results.
Could you marry an ugly man if he’s also rich?
(percentage of respondents who said yes)
● Women earning less than three million yen (US$28,600) annually: 24.5 percent
● Women earning three-five million yen: 16.4 percent
● Women earning five-seven million yen: 55.9 percent
Ostensibly, it’s women in lower income brackets who’d stand to benefit the most by marrying a man of massive monetary means. But while the number of women willing to say “I do” dipped in the middle income group, it skyrocketed in the highest-earning portion of respondents, in which the majority said they’d be fine with such a union.
Perhaps these higher-earning women have become acutely aware of the importance of financial security, or material luxury, to their desired lifestyle. Or maybe they’re just especially averse to the possibility of having to support someone who isn’t pulling his weight, by their economic standards, in a relationship.
Source: Shirabee via Jin
Top image: Gatag
Casey tries to make up for not being rich by smelling nice, and if you’re okay with that combination of traits, you can follow him on Twitter.

Rich and bald or handsome and poor? Survey asks Japanese women who’d they’d rather marry
Survey asks Japanese women if they could date a man who earns less money than they do
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
What’s the minimum amount of money Japanese women want their husbands to earn? Survey investigates
Overweight, bald, or cheap? Japanese women pick the man they’d least want to marry in survey
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Ghost in the Sheel goes traditional with Japanese porcelain Tachikoma robots, only 50 to be made
What’s the best way to spend 1,000 yen at Denny’s in Japan?
New Japanese KitKat uses cacao grown in Tokyo
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
The 5 best Japanese bento to buy at Kyoto Station
How to make a “curry rice bowl” using instant oatmeal instead of rice 【SoraKitchen】
One of Japan’s rarest sweets is a sell-out hit that looks and tastes like frost
Puzzling, ludicrously hard Touei Animation employment test proves animators deserve a raise
Starbucks Japan unveils the new Soupuccino
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
If you haven’t tried an antenna shop in Japan, you’re missing out
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japanese women show continuing decline in how much they expect a husband to earn in survey
Japanese women sound off on their minimum height requirements for a husband【Survey】
Poll asks Japanese women which is better boyfriend: handsome and dull or ugly and interesting?
Survey shows more Japanese married men, single Japanese women cheating on their romantic partners
Survey asks Japanese women if they’d rather date a guy who’s experienced with women or not
Most of Japan’s new adults hope to fall in love and get married, according to recent survey
Should married couples in Japan be allowed to have different family names? Survey investigates
Do Japanese superfans really want to marry their favorite idol?【Survey】
Is the ideal spouse someone who’s your best friend or your war buddy? Japanese singles sound off
Over half of Japanese people in survey only dated three or fewer people before getting married
Japanese women asked what best job for a husband is, may be looking for romantic-comedy lead
Should people in Japan be allowed to keep their surnames after getting married, survey asks
Japanese guys way more enthusiastic about moving in with girlfriends than vice-versa, survey says
How many married people with children in Japan admit to cheating on their spouse? Survey says…
Japan’s wedding gift etiquette rule is too expensive, young people in survey say
Leave a Reply