
It seems that, as always, game designer Shigeru Miyamoto knows exactly what he’s doing.
Shigeru Miyamoto, the designer behind some of Nintendo’s most beloved video games such as the Super Mario and Legend of Zelda series, is extremely good at what he does. Sometimes his talents permeate a game so deeply that it’s hard to notice just how polished it is while you’re playing it, like when he made the first level of Super Mario Bros. essentially a tutorial that gamers could absorb without even knowing they were being taught anything.
Even as Nintendo moves into smartphone game development, a totally new arena for the company, Miyamoto seems to have quickly grasped what is and isn’t a fitting strategy for the games he’s involved with. For example, while details are still sparse regarding the recently unveiled iOS title Super Mario Run, Miyamoto has indicated that the game won’t be built on the free-to-play model so common to mobile gaming’s biggest hits. There’ll be a sample level that’s free to download, but after that a single payment gets you the full game, with no additional in-app purchases to nickel and dime players out of extra cash.
▼ The Super Mario Run website lists the game as “Free to download and play part of,” as opposed to a more sweeping description such as just “Free to play.”
Old-school gamers who grew up before the rise of free-to-play titles are no doubt happy about this, but Miyamoto didn’t make the decision for them. In an interview with The Verge, the designer said that his aim was to make it easy for smartphone owners to let their kids play the game on Mom or Dad’s device, without fear of them accidentally running up a huge bill for power-ups or extra lives, or pestering their parents to make the purchases for them.
Not only does this fit nicely with Mario’s wholesome, family image, it also meshes with what Miyamoto says is the changing progression of how kids become familiar with technology and digital entertainment. In the early part of his career, before consumer electronics became so ubiquitous in the home and daily life, the first piece of high-tech gear many kids interacted with was a Nintendo video game system. Now, though, Miyamoto says that role has shifted to smartphones, which makes them the natural place for a simplified game like Super Mario Run that Nintendo is hoping will bring new, young gamers to the franchise’s mainline console games.
The way Miyamoto is standing his ground is especially admirable because adding Super Mario Run would be incredibly easy to do. In addition to selling players extra lives and continues, the franchise has dozens of power-ups, from Fire Flowers to Tanooki Suits, that a price tag could be slapped on. There’s also the vague promise of being able to create your own Mushroom Kingdom in the game, which would again present the opportunity for Nintendo to make a little extra cash by charging a buck or two for different colored pipes, airships, or cakes to fill its grounds, skies, and castles with.
But Miyamoto isn’t having any of it, and is attitude is a refreshing throwback to classic video game design fundamentals. After all, isn’t it better to spend money so that you can play a game that’s fun, rather than spend it to breeze past one that isn’t?
Source: The Verge via Engadget via Jin
Images: Super Mario Run official website (edited by RocketNews24)


Nintendo’s Shigeru Miyamoto shows what to do with your other hand while playing Super Mario Run
Mario creator demonstrates Super Mario Run gameplay in new video
Super Mario Run runs right into the expected entitlements of unhappy Japanese reviewer
Super Mario movie delayed, Nintendo posts strange apology
Super Mario Bros. creator explains how and why he designed World 1-1 of the 8-bit classic 【Video】
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
This gigantic judo dojo-sized hotel room will make you feel like royalty, but it’s disappearing soon
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
How to make a lucky sushi roll with KFC fried chicken skin【SoraKitchen】
Ghost in the Sheel goes traditional with Japanese porcelain Tachikoma robots, only 50 to be made
Japan has abolished advance deportation notifications to foreigners’ lawyers
New smartphone game turns car models into anime girls with model-worthy looks
Chinese man juggled 17 girlfriends, until they all found out at once (or did they?)
Haunted hospital near Mt Fuji re-opens after renovation at Fuji-Q Highland, and it’s terrifying
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
If you haven’t tried an antenna shop in Japan, you’re missing out
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Super Mario creator Shigeru Miyamoto performs Mario theme with hip hop’s The Roots 【Video】
8 things we learned from Nintendo’s Q&A video with Shigeru Miyamoto 【Video】
Hollywood producer talks about upcoming new Super Mario movie, doesn’t make it sound not terrible
Nintendo is coming to iPhones with Super Mario Run for iOS devices
Super Nintendo World: The grand opening 【Photos】
Did Nintendo’s Shigeru Miyamoto just call casual gamers “pathetic”? Well, yes and no
Nintendo launches awesome, free Super Mario Wallpaper Maker website for PCs and smartphones
Nintendo’s Shigeru Miyamoto wanted everyone to kiss and make up at the end of GoldenEye
The more you know Mario: The unusual Japanese names of Nintendo’s Super Mario characters
Nintendo announces its Universal Studios attractions are coming to the U.S. too!【Video】
Super Mario voice actor Charles Martinet “stepping away” from voicing Nintendo characters
Nintendo’s Super Mario becomes Super Jerk thanks to figure defect
Nintendo announces live-action Hollywood Zelda movie, co-financed by Sony
Nintendo announces return of Dr. Mario this summer to smartphones worldwide
Super Mario is officially a plumber again, Nintendo says
Super Mario Run teaser, gameplay videos released, official launch date announced
Leave a Reply