Piko Taro’s PPAP gets a South Korean makeover in ad for fast food chain Lotteria

This crazy parody of the original video clip centres around the length of this man’s cheesy stick.

It’s been nearly three months since Japanese comedian Kosaka Daimaou unleashed his stage character Piko Taro on the world, with the video for his incredibly catchy tune “Pen-Pineapple-Apple-Pen” instantly racking up millions of views around the globe. The star’s viral hit has since spread to Sesame Street, the Death Note movie franchise, and even all the way to the Guinness World Records, where the 45-second song was recognised as the shortest ever to enter the U.S. Billboard Hot 100 charts. Countless parodies have even appeared in its wake, and one of the latest homages to Piko Taro is racking up a substantial view-count all on its own, thanks to an unlikely collaboration between one of South Korea’s hottest comedians and Tokyo-based fast food chain Lotteria.

Prepare to be creeped out by the “Long-Cheese-Stick-Stick-Long” version of PPAP in this clip below:

South Korea’s version of Piko Taro is brought to life by popular comedian Kim Min-kyo, one of the well-known regular cast members on TV entertainment program Saturday Night Live Korea. A lot sleazier than the original, this leopard-print clad character has his eye set on something that’s a lot less nutritious than apples and pineapples.

He has a Cheese Stick and a Long Cheese Stick, which defies PPAP’s original method for combining words to create a “Long-Cheese-Stick-Stick-Long”.

Based on the gooey mozarella-filled Natural Cheese Sticks available from Lotteria Korea, this ad brings attention to a new, longer version of the fried stick, which measures in at 19 centimetres (7.5 inches) in length and retails for 1,500 South Korean Won (US$1.27).

The Japanese-grown fast food chain has hundreds of outlets across South Korea, so the idea to incorporate the crazy star from Lotteria’s home country to promote a local menu item is actually a good fit for the brand.

Since being released on 17 November, the commercial has already racked up over 1 million views on YouTube and nearly 2 million on Facebook. To find out more about the star of the clip, check out his Twitter account, where he can be seen hamming it up in a number of hilarious photos.

Source, images: YouTube/Lotte Ria (h/t: Branding in Asia)

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