
These perfect poster boys pose for a self-chosen GAP collection that costs less than 10 bucks per item!
When the New Year rolls around, our Japanese-language reporters head off to stores around town to see what types of fukubukuro “lucky bag” finds they can discover, before bringing their bounty back to the office to discuss and compare contents. This year, Mr. Sato decided to try his luck at the GAP store, and he was so excited by what he found that he couldn’t wait to share his treasure with the reporters who were diligently working in the office over New Year.
According to Mr. Sato, when he arrived at GAP, there wasn’t a lucky bag in sight. That’s because they were inviting customers to create their own special fukubukuro by giving them two hours to select items from the racks and shelves in-store. Customers could either select five items for 5,000 yen (US$42.30) or 12 items for 10,000 yen.
Needless to say, Mr. Sato was soon running around like a kid in a candy store, picking out some of the more expensive items in an effort to get the best value for money possible. At the end of his shopping spree, he’d managed to collect a dozen pieces of clothing that came to a total of 21,880 yen. At the register, this was all reduced to a very reasonable 10,000 yen.
▼ This loooong receipt equates to a lot of discounts.
Showing his savvy eye for creating outfits, these are the twelve items that Mr. Sato came back with, which included a selection of pants, shirts and jackets. Having paid just 10,000 yen for everything here, that meant each of these pieces cost less than 10 bucks!
Eager to show off the great deal he’d found, Mr. Sato immediately cajoled his male colleagues into helping him put on a mini fashion show in the office. Needless to say, they needed no encouragement, stripping off their work clothes and slipping into the Sato collection before slaying it with a number of cool, model-like poses.
▼ Here we have P.K. Sanjun modelling a plaid button-up shirt and a pair of dark-wash jeans. Too cool for most things, P.K. slings the jacket over his shoulder while creating a sleek silhouette.
▼ Seiji Nakazawa imagines he’s filming the intro to a TV sitcom by giving the camera his best dose of fake laughter. He’s dressed in a pair of jeans, a red plaid shirt and a comfy cardigan.
▼ Go Hattori shows us how to look like a boss while rocking a grey hoodie, a denim shirt and a pair of green chinos.
▼ Last but certainly not least, Mr. Sato pulls a wistful pose while dressed in his newly acquired jeans, shirt and warm puffy jacket.
▼Go team! It’s hard to believe that each of these reporters is dressed in just 3,000 yen worth of clothes.
▼ Don’t be surprised if the boys use this photo for their nengajo cards next year!
According to Mr. Sato, this is one of the best lucky bag deals you’ll find this year. The most expensive item he purchased was one of the shirts, which cost 4,990 yen but this was reduced to just 1,565 yen after the discounted price adjustment at the register. If you want to dress like a RocketNews24 Japanese-language reporter, now you know where to shop next year!
Photos © RocketNews24
[ Read in Japanese ]






















【Lucky Bag Roundup 2017】Starbucks Japan satisfies coffee cravings with special fukubukuro
【Lucky Bag Roundup 2017】Spruce up with The Body Shop’s choose-your-own-fragrance fukubukuro
【Lucky Bag Roundup 2017】Celebrate the Year of the Rooster with a KFC Japan fukubukuro
【Lucky Bag Roundup 2017】PPAP inspires a pineapple fukubukuro from Loft
Lucky Bag Roundup: Our reporters choose the best fukubukuro of 2015
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
All 47 Starbucks Japan’s local Jimoto Frappuccinos, ranked by calorie count, plus what each one is
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Manga artist raises question online about false perspective in Ghibli film My Neighbor Totoro
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Nine questions we have from Netflix’s Rilakkuma trailer, which reminds us he is NOT a bear【Video】
Our reporter takes her 71-year-old mother to a visual kei concert for the first time
Meet Asuna, the hyperreal android that will leave your jaw hanging 【Video】
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan just had its first same-month foreign tourist decrease in four years
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
【Lucky Bag Roundup 2017】IKEA packs 14 kitchen items into their fukubukuro for 17 bucks!
【Lucky Bag Roundup 2017】Lotteria adds cute Japanese character goods to New Year’s fukubukuro
Mr. Sato hunts for New Year’s lucky tablets in the wilderness of Akihabara
【Lucky Bag Roundup 2017】We celebrate the New Year with a bag full of Godiva chocolates
【Lucky Bag Roundup 2017】MOS Burger fukubukuro fills us up with fast food and cute goods
【Lucky Bag Roundup 2017】We take a peek at the Mister Donut fukubukuro from Japan
Mr. Sato divulges the contents of a 2015 Apple Store Lucky Bag–will he get a lame t-shirt again?
【Lucky Bag Roundup 2017】 We push our luck with a 3,000 yen “lucky bag” from Akihabara junk shop
【2016 Lucky Bag Roundup】The contents of Muji’s menswear lucky bag could make any man hip
New Uniqlo concept store opens in Shinjuku, so Mr. Sato gets himself a new workout outfit
【Lucky Bag Roundup 2017】IKEA bed & bath bundle gives us $50 worth of goods for just 17 bucks!
【Lucky Bag Roundup 2017】Subway sandwich chain brings us a bag of goodies for New Year
Seiji buys an Armani lucky bag worth almost US$300, models his clothing catch
【Lucky Bag Roundup 2017】Donguri Kyowakoku lucky bag is packed with Studio Ghibli merchandise!
We ask a Harajuku street fashion merchant to dress Mr. Sato for under $100 【Photos】