
Following his tradition of the past few years, RocketNews24’s ace reporter and calendar model Mr. Sato dutifully lined up outside the Apple Store in Tokyo’s Shibuya neighborhood to wait for the January 2 release of the its 2015 lucky bag (luckily, his experience waiting outside wasn’t nearly as traumatic as the poor folks’ up in Sapporo). Although he was hoping to score a MacBook Air for the second year running, this year our man had his eye on another item as well–the Apple Store lucky bag-exclusive t-shirt.
Will Mr. Sato find the coveted t-shirt in his bag again this year? See his haul after the jump!
Last year, Mr. Sato opened up his Apple Store lucky bag to discover an unusual limited edition t-shirt, but was subsequently shocked by how–for lack of a better word–LAME it looked:
▼Seriously, whoever designed this must have been desperate for a new pair of pajamas or something…
On the other hand, scoring a MacBook Air at a fraction of the price was super exciting. So exciting, in fact, that Mr. Sato made a video of himself celebrating his new toy by dancing to AKB48’s “Koi Suru Fortine Cookie” right outside the Shibuya Apple Store and famous scramble intersection:
▼Featuring cameos by other Japanese RocketNews24 staff members, too!
Mr. Sato definitely hit the jackpot last year, but did his luck continue into 2015? At a cost of 36,000 yen (US$298.79), those lucky bags certainly don’t come cheap, so we seriously hope that he got something worthwhile.
Let’s see what he found in his Apple Store lucky bag this time around:
▼Item #1: iPod touch 16GB (20,800 yen/$172.64). Not a bad start.
▼Item #2: Apple TV (9,800 yen/$81.34)
▼Item #3: Powerbeats² wireless earphones (20,600 yen/$170.98). Nice.
▼Item #4: Mophie powerstation juice pack 4000mAh limited edition (8,800 yen/$73.04).
▼Item #5: Incase ICON slim pack limited edition (15,800 yen/$131.14).
▼Item #6: Unmarked iTunes gift card, a value of anywhere from 1,000-50,000 yen ($8.30-414.99).
There’s no way to know the monetary value of the iTunes gift card until you register the code with iTunes. If by chance you score the maximum possible value of 50,000 yen ($414.99), the value of your lucky bag could skyrocket to an impressive 76,800 yen ($637.42)!
Unfortunately Mr. Sato didn’t win a MacBook Air, iPad, iPad mini, or perhaps most disappointingly, another lame t-shirt this year. To recap, here are all of the goodies in Mr. Sato’s 2015 Apple Store lucky bag:
▼Apparently, staff gave out bottled water and sweets to the people waiting in front of the Shibuya Apple Store. People at other stores received hot coffee.
▼Mr. Sato’s numbered ticket card for entry into the store

▼A Shibuya-exclusive tag
Cheer up, Mr. Sato–you’ve got only 363 days left until your next chance!
Original article by Mr. Sato
Images © RocketNews24
[ Read in Japanese ]












This Apple store gave away 15 Macbook Airs, stacks of iPads and accessories in “lucky bags” this morning
2013 Lucky Bag Fail: “I waited in line for eight days and all I got was a stupid iPod nano…and a T-shirt”
Lucky Bag Roundup: Our reporters choose the best fukubukuro of 2015
Mr. Sato hunts for New Year’s lucky tablets in the wilderness of Akihabara
2013 Lucky Bag Fail Update: A Happy Ending! (Brought to you by Acer)
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Over 1,400 cities in Japan see foreign population rise, total populations drop in new statistics
Stray cats almost became classified as an invasive species in Japan but the change was overturned
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
Japan’s new beer glass is designed to force you to drink…water [Video]
Starbucks Japan unveils new Kyoho grape drinks for a taste that’s quintessentially Japanese
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Did you know? Only one Beard Papa’s in all of eastern Japan sells soft serve in a cream puff
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
【Lucky Bag Roundup 2017】Mr. Sato and his crew model 12 outfits from this year’s GAP fukubukuro
Contents of Starbucks Coffee’s 2015 lucky bag REVEALED!
Mr. Sato goes back to the junk shops of Akihabara, where the real lucky bag action is
Mr. Sato tries his luck with a lucky bag of mystery underwear
【Lucky Bag Roundup 2018】Akihabara Junk Shop Lucky Bags: Now with less junk!
The Thanko lucky bag overfloweth with interesting products
Akihabara junk shop offers “Guaranteed iPad and other various items!!” lucky bag in 2022
We buy a $45 Lucky Bag from posh chocolatiers Godiva so you don’t have to
We purchase a Starbucks Lucky Bag, makes us look at the big picture
【2016 Lucky Bag Roundup】Contents of McDonald’s 2016 lucky bags revealed!
Apple’s Lucky Bag Returns for 2012! We Are in for Some Massive Line-Ups Again
Mr. Sato meets a familiar friend in this electronics lucky bag from Akihabara 【Photos】
Mr. Sato gets his heart broken by a 2019 Akihabara Junk Shop Lucky Bag
We deliver 441 pounds of lucky bag prizes, and a cuddly friend, to one very lucky reader【Photos】
We bought a “Plastic Model Vegeta” lucky bag from Laox, got a model we really didn’t expect
Help our writer figure out how to wear the mysterious clothing item in her Muji Lucky Bag
【Lucky Bag Roundup 2018】McDonald’s Japan brings out exclusive goodies for customers this New Year