The debate continues over whether plying a carp with booze is inhumane treatment of animals or a treasured part of Japan’s cultural heritage.
Every year, the snow-kissed city of Tonami in Toyama Prefecture holds a ceremony wherein people feed a carp nihonshu (Japanese rice wine) and then release it into a river. It’s called a “Carp Releasing Exorcism” and is used to purge people of evil spirits.
However, after the event was covered on a national television program recently, a backlash began online, with many calling for Tonami to end this “abusive” custom of “intoxicating the wildlife.”
■ Why?
Taken at face value, the concept of making a carp drink alcohol and then throwing it away probably seems odd, but there is a kind of logic behind it.
In Japan, there is a widely held superstition called “yakudoshi” which are unlucky ages for each gender. As you can imagine, this isn’t an exact science, but the general consensus says that the worst year in a woman’s life will be at age 33, whereas men will want to watch their backs extra hard when they turn 42.
The years immediately before and after your yakudoshi are said to be rocky as well. For example, television personality and spokeswoman Becky will turn 33 this March and I think she would agree that things aren’t going so great at the moment. If the superstition holds true, 2017 will be a real Charlie Foxtrot for her.
To avoid such a fate, women in their early 30s and men in their early 40s will try to reverse the curse by any means necessary. This is where the Carp Releasing Exorcism comes in, where alcohol is believed to be a purifying agent and carp are regarded as gods of the river. So this ceremony is done to pay homage to the carp and hopefully earn some good karma in the process.
■ What happens?
In the main part of the Carp Releasing Exorcism, the jinxed men and women proceed to the riverside with the guys carrying a bucket containing a live carp and the ladies holding a large bottle of nihonshu. A Shinto priest leads the way, blessing their path.
When they arrive, the men will pick up the carp and try to hold them steady while the women pour the sake into the fish’s mouth. After that, the men will toss the creature gently into the water. Then, if all goes well, they will not be embroiled in a national scandal about an extra-marital affair…or stub their toe on a sofa.
Everyone’s yakudoshi is different.
■ In the spotlight
This event was said to have begun back in 1816 but has remained largely unknown among Japanese people as it takes place in only this one location. However, every once in a while a television producer catches wind of it and creates a segment for the rest of Japan to see. When that happens, the outrage begins.
Cue Asahi TV’s Morning Show, which aired coverage of this year’s Carp Releasing Exorcism in which 11 men and women and four carp took part. While viewing it, one of the cast members remarked that it looked like they were “pouring a lot of alcohol” into the fish. Nevertheless, after an explanation of the ceremony and watching it, a real-time survey was conducted on the television audience with 36,000 viewers deeming it “understandable” and 8,000 feeling that “it should stop.”
On Twitter and message boards such as 2channel, the disapproval was much more prominent, however. Comments came down on both sides of the issue but it would seem a majority were against the ceremony.
“It just seems like abuse.”
“Isn’t it alcohol harassment?”
“Why don’t they all go jump in a river drunk?”
“Is this really necessary?”
“This is a fishing tradition.”
“If we keep ending things because someone gets offended, the world is going to get really boring.”
“I don’t think they should do this anymore.”
“People are too uptight these days.”
A spokesperson for the event told news site J-Cast News that they received about 20 negative emails and phone calls but only three or four positive contacts. That stands to reason, however, as people generally don’t call in just to say everything is fine.
■ Fish are people too
Despite the criticisms, the organizers of the Carp Releasing Exorcism say that they have no intention of ending the event and are convinced that they are not harming the fish. They claim that there is a dammed lake downstream and they have never seen any dead carp wash up after a ceremony.
The Morning Show also contacted a fish expert who said that the alcohol used doesn’t really affect these fish because most of it just escapes through the gills. It’s hard to say whether this is the case here or not, though, and as the online comments reveal, many people are not convinced.
▼ In this news report you can see the sake pour out through the gills.
Fish can get drunk, but as you might expect it would take much less to kill them than it would a human so a few swigs from one of those large sake bottles does appear fairly hazardous. There is also the fact that the fish is already out of the water and in a panicked state which doesn’t help matters any.
Controversy aside, it is interesting to witness what appears to be a “fish rights movement” going on among people in Japan recently. Following the outrage over an ice-skating rink’s decision to implant real fish into the ice for “ambiance” and now this backlash, there are growing elements in the land of sushi and dining on still-twitching squid that appear to be changing when it comes to the welfare of fish – even the lowly carp.
Source: J-Cast News via Yahoo! News Japan (Japanese)
Videos: YouTube/1945tulip , YouTube/mizukinen , YouTube/ANNnewsCH

Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
TikTok releases its Year in Music 2025 – Japan’s Top 10 Songs ranking
Studio Ghibli director Hayao Miyazaki is still drawing…and walking in his Vans
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
TikTok releases its Year in Music 2025 – Japan’s Top 10 Songs ranking
Studio Ghibli director Hayao Miyazaki is still drawing…and walking in his Vans
Mr. Sato orders a box of hot coffee from Starbucks Japan to our office
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
Coca-Cola Japan unveils new sakura design bottle for cherry blossom season 2019
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Mr. Sato orders a box of hot coffee from Starbucks Japan to our office
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
Coca-Cola Japan unveils new sakura design bottle for cherry blossom season 2019
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Japanese men list seven traits that would make it impossible for them to date a woman
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Starbucks Japan adds cult drink to its permanent coffee menu due to popular demand
You can now visit a recreation of Evangelion’s Tokyo-3 and live there in miniature form in【Pics】
Studio Ghibli reveals real reason why Jiji stops talking at the end of Kiki’s Delivery Service
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
In wake of meat scandal, McDonald’s Japan losing not only customers, but employees, too