
We try out an exquisite gilded sushi roll, inexplicably packaged in cheap plastic.
Last Friday, 3 February, was Setsubun in Japan. It is an old fashioned day in which some households throw beans to ward off evil and invite good fortune into their lives. That custom is said to be gradually fading away, however, only to be replaced by the custom of eating huge sushi rolls known as ehomaki (lucky direction sushi roll).
Since luck is at stake, Mr. Sato decided not to pussy-foot around this year and tracked down the most expensive ehomaki he could find. Located in the basement of the Shinjuku Isetan, the sophisticated Tokusen Kaisen Jyuni Hitoe Maki came with a hefty price tag of 10,800 yen (US$96).
The name references the 12 main ingredients, seafood items carefully selected from all across Japan. Apparently, in an effort to keep costs from going too out of control, the Tokusen Kaisen Jyuni Hitoe Maki is served in a quaint plastic tray with two colors of tissue paper.
No problem, though. There real party is happening in the middle of this ehomaki. Here’s a rundown of what’s inside:
- Tuna from Oma, Aomori
- Japanese puffer fish from Hyogo
- Red sea bream from Nagasaki
- Longtooth Grouper from Nagasaki
- Oval squid from Nagasaki
- Kuruma prawn from Ehime
- Steamed abalone from Miyazaki
- Boiled conger eel from Miyazaki
- Boiled horsehair crab from Hokkaido
- Salted herring roe from Hokkaido
- Salmon roe pickled in soy sauce from Hokkaido
- Raw sea urchin from Hokkaido
Almost as impressive as this list of premium seafood is how they managed to cram it all into a single sushi roll. Like a congested freeway overpass of luxurious food during rush hour, all of the items push the rice to its structural limits. Luckily it is held together not only by seaweed but a thin sheet of gold leaf.
Here’s how it looks from the side.
Things have been going fairly well for Mr. Sato recently with him accidentally becoming a poster boy for human rights in America. So, he thought this lucky ehomaki would be wasted on him. Instead he tracked down the most downtrodden, loserish person at RocketNews24 he could find.
If anyone needed a gilded cylinder of luck, it was our eternally single Seiji Nakazawa. Also, as a native of the Kansai region where the ehomaki originated, he was the biggest fan of these tubular talismans.
Without needing instruction, Seiji pointed the ehomaki north-by-northwest, the lucky direction prescribed for 2017 and took a big hopeful bite.
Needless to say it was delicious. A magnificent blend of some of the finest seafood in the entire country was destined to be great. If anything it was too much, but “too much” is what an ehomaki is all about.
As for the luck factor… Well, we’ll have to wait and see what this year has in store for Seiji. Maybe – just maybe – he’ll get that call from the guys in Guitar Wolf he’s been hoping for.
Photos: ©RocketNews24
[ Read in Japanese ]








$89 “Phantasmal Sushi Roll” fancies up life with Matsusaka beef and truffle salt 【Taste Test】
American ehomaki? Searching for lucky Setsubun sushi rolls in the U.S.【Taste test】
Which Japanese convenience store has the best lucky sushi roll? Unclear results show clear winner
Japan’s crazy 6,000-calorie sushi roll includes a pizza as a topping
Everyone in the office works together to make a “Dark Ehomaki Sushi Roll” for Setsubun
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Sasuke: Ninja Warrior may be coming to the Los Angeles Olympics in 2028
Nagoya’s dark-red miso has continued to capture tastebuds for generations
Japanese thug wear from Birth Japan perfect for those breaking bad next year
What’s in Starbucks Japan’s fukubukuro lucky bag for 2025?
Train continues to stop at rural station for lone schoolgirl until she graduates in March
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
The tragedy of Mononofu, the functional two-and-a-half-story bipedal robot【Pics & Video】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Cost of uneaten ehomaki sushi rolls in 2022 estimated to be over one billion yen
The greatest sushi roll in Japanese history is actually nine sushi rolls in one【Photos】
Tokyo to be treated with too many tantalizing ehomaki sushi rolls this Setsubun
Lucky sushi rolls coming to Kansai Aeon stores again for “Summer Setsubun”
Sushiro celebrates a traditional Japanese holiday with this…sushi thing
We try Yoshinoya’s take on Setsubun ehomaki lucky sushi rolls with mixed results
We summon the Devil’s “sushi roll” in Tokyo because we need to eat this 6,000-calorie thing
Wish your loved ones great success this year with a slab of breaded beef in a sushi roll
These convenience stores really, really want you to buy their ehomaki Setsubun rolls
Lucky Chinese dumpling sushi rolls coming in February
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Can you make a proper ehomaki lucky sushi roll with Daiso equipment?
Celebrate the coming of spring by feasting on an enormous, $200 luxury Ehomaki roll!
Dean & DeLuca now has fancy good luck sushi rolls to help Japan celebrate Setsubun【Photos】
How to deal with sushi harassment in the workplace
This is what a 10,000-yen (US$92) Tokyo bento boxed lunch looks like【Taste test】
Leave a Reply