Isetan

Can we pick out the Japanese premium priced persimmon in this blind taste test?

Premium vs. supermarket — we try to avenge our persimmon failings from five years ago.

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Special My Neighbor Totoro bag collection soon to be available for limited time only

A cute and stylish collection from a popular bag brand…get yours before they’re gone!

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Can we pick out the expensive Japanese grapes in a blind taste test?

Luxury fruit goes head-to-head with a supermarket bunch.

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Can we pick out the expensive Japanese watermelon in a blind taste test?

Taste isn’t the only determining factor for expensive fruit in Japan.

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Cheap vs. expensive — Is a premium-priced tempura bento really worth it?【Taste test】

A bento from a fast food joint versus one from a luxury hotel.

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Final Fantasy XIV x Isetan collection includes moogle soap, job bracelets, and crystal candy

Square Enix MMORPG collaborates with Tokyo department store and international brands for fashion and food items.

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THAT MUCH for white rice and one tiny plum? Eating Japan’s most-expensive “cheap” bento【Taste test】

The “circle of the sun boxed lunch” is usually a friend to those with a lonely wallet, but not this one.

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What it’s like to eat a super expensive Japanese strawberry【Taste Test】

Luxury Japanese fruit meets the mouth of Mr Sato.

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Mr. Sato tries to buy a Rolex for his mid-life celebration, crisis occurs

An attempt at a new watch for a new chapter in the life of our star reporter.

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Does Reiwa Beer capture all the fun and excitement of entering a new era?

Mr. Sato finds that it indeed does, under the right circumstances.

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Decorate your whole house like Sailor Moon’s Moon Castle with the new Isetan collaboration

Now the little moon princesses in all of us can live like true Silver Millennium royalty!

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The most expensive fish sausage we could find in Tokyo divides our opinions, empties our wallet

When you send Mr. Sato out to do the shopping, sometimes he comes back with something crazy.

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Kyoto has some exquisite Japanese-style frozen snacks based on the legendary Azuki Bar

Both luxurious and wholesome, these Azuki Bars are not to be missed.

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Tailors to Queen of England design ultra-luxurious Gundam cosplay outfit with jaw-dropping price

Savile Row suit maker recreates anime villain Char’s military uniform, and it costs far more than three times what a normal cosplay costume does.

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Brand-new line of Sailor Moon bikinis appears, has anime fans in Japan looking forward to summer

Mysteriously, two Sailor Senshi are being left out of the real-life beach party.

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$89 “Phantasmal Sushi Roll” fancies up life with Matsusaka beef and truffle salt 【Taste Test】

If you can afford this luxury lucky sushi roll, how much luck do you really need?

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Behold a 10,000-yen sushi roll covered in gold! 【Taste Test】

We try out an exquisite gilded sushi roll, inexplicably packaged in cheap plastic.

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Japanese department store Isetan brings back its Sailor Moon fashion line, plus a new Diana bag!

If you missed your chance to get your hands on these awesome outfits and accessories last time, it looks like you’re in luck!

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Gorgeous Paul Gerber/Arita-yaki pottery watches will catch eyes, leave you seriously broke

The famed Swiss watch maker teams with centuries-old traditional arita-yaki potter Koransha to produce this limited line of stunning handcrafted watches.

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Sailor Moon x Isetan Event 2016 is the collaboration of our dreams, and it’s only just begun!

What’s in your wallet? Soon after looking through this collection, it probably won’t be money.

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