
Be sure to spend the drinking funds for your cherry blossom viewing party on these beautiful cans.
Between April 14 and April 16, 2016, several powerful earthquakes shook Kumamoto and Oita Prefectures, killing at least 50 people and injuring 3,000 others. Merely five years from 2011, it was another stark reminder that Japan lies on an active fault line and that major earthquakes are always possible.
The two prefectures suffered damage to a number of significant cultural properties, including Aso Shrine and Kumamoto Castle. Aso Shrine is one of Japan’s oldest shrines, and Kumamoto Castle can often be found listed among the most popular castles in Japan.
With the anniversary of the earthquake quickly approaching, along with the beginning of cherry blossom season, Sapporo has found a crisp, refreshing way to continue supporting recovery with one of the best parts of sakura viewing: drinking beer.
Starting March 22 for a limited run, 10 yen from every can of Sapporo Black Label sold will go toward funding the restoration of Kumamoto Castle. For those looking for the cans but are less kanji-savvy, look for the Sapporo beer cans that feature a Japanese castle with cherry blossoms blooming against a beautiful blue sky.
These cans will be sold in the eight prefectures of Kyushu: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima and Okinawa. So for those in the area, be sure to grab a can featuring this wonderful design and give a toast to the rebuilding phase of the region.
If you aren’t in the area, why not take a trip to Kyushu during the cherry blossom season? It’s an excellent area for travel, and with a mascot as amusing as Kumamon also there, you know you’re in for a great adventure.
Source: Entabe
Images: Sapporo Beer


Miniature Kumamoto Castle exhibition lets you marvel at its remarkable architecture up close
Attack on Titan author offers message of support, artwork for the people of Kumamoto
U.S.-Japan release collaborative video of support one year after Kumamoto earthquakes【Video】
Help rebuild the damaged Kumamoto Castle by buying a miniature one to build yourself
New Japanese Kit Kat raises funds for earthquake-damaged Kumamoto region
Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]
Yakuza members arrested for building a road on mountain they don’t own
Japan now has human refrigerators inspired by Japanese vending machines
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Coca-Cola releases five new gorgeous limited-edition bottles in Japan
Pokémon and One Piece team up, give Luffy’s hat to Pikachu for special earthquake relief project
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Latest Japan cherry blossom forecast pushes Tokyo date back, sakura now expected first elsewhere
Revised full-bloom cherry blossom forecasts released for every prefecture in Japan
Updated Japan cherry blossom forecast maps move up predicted start of sakura season
Updated cherry blossom forecast moves up blooming date, predicts sakura season start for Ueno Park
Craft brewer releases beer made with cherry blossoms, just in time for sakura season
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Cherry blossom forecast updated with later start date, full-bloom predictions added
Sakura 2017: The best places to see cherry blossoms in Japan
The best of Japan’s “top 3” tourist hotspots【poll】
We try Wazen, Suntory’s new beer specially designed to drink with Japanese food