
Be sure to spend the drinking funds for your cherry blossom viewing party on these beautiful cans.
Between April 14 and April 16, 2016, several powerful earthquakes shook Kumamoto and Oita Prefectures, killing at least 50 people and injuring 3,000 others. Merely five years from 2011, it was another stark reminder that Japan lies on an active fault line and that major earthquakes are always possible.
The two prefectures suffered damage to a number of significant cultural properties, including Aso Shrine and Kumamoto Castle. Aso Shrine is one of Japan’s oldest shrines, and Kumamoto Castle can often be found listed among the most popular castles in Japan.
With the anniversary of the earthquake quickly approaching, along with the beginning of cherry blossom season, Sapporo has found a crisp, refreshing way to continue supporting recovery with one of the best parts of sakura viewing: drinking beer.
Starting March 22 for a limited run, 10 yen from every can of Sapporo Black Label sold will go toward funding the restoration of Kumamoto Castle. For those looking for the cans but are less kanji-savvy, look for the Sapporo beer cans that feature a Japanese castle with cherry blossoms blooming against a beautiful blue sky.
These cans will be sold in the eight prefectures of Kyushu: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima and Okinawa. So for those in the area, be sure to grab a can featuring this wonderful design and give a toast to the rebuilding phase of the region.
If you aren’t in the area, why not take a trip to Kyushu during the cherry blossom season? It’s an excellent area for travel, and with a mascot as amusing as Kumamon also there, you know you’re in for a great adventure.
Source: Entabe
Images: Sapporo Beer


Miniature Kumamoto Castle exhibition lets you marvel at its remarkable architecture up close
Attack on Titan author offers message of support, artwork for the people of Kumamoto
U.S.-Japan release collaborative video of support one year after Kumamoto earthquakes【Video】
Help rebuild the damaged Kumamoto Castle by buying a miniature one to build yourself
New Japanese Kit Kat raises funds for earthquake-damaged Kumamoto region
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Shinto shrine in downtown Tokyo announces cosplay ban
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Stray cats almost became classified as an invasive species in Japan but the change was overturned
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Japan’s new beer glass is designed to force you to drink…water [Video]
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Coca-Cola releases five new gorgeous limited-edition bottles in Japan
Pokémon and One Piece team up, give Luffy’s hat to Pikachu for special earthquake relief project
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Latest Japan cherry blossom forecast pushes Tokyo date back, sakura now expected first elsewhere
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Revised full-bloom cherry blossom forecasts released for every prefecture in Japan
Craft brewer releases beer made with cherry blossoms, just in time for sakura season
Updated Japan cherry blossom forecast maps move up predicted start of sakura season
Updated cherry blossom forecast moves up blooming date, predicts sakura season start for Ueno Park
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Cherry blossom forecast updated with later start date, full-bloom predictions added
Sakura 2017: The best places to see cherry blossoms in Japan
The best of Japan’s “top 3” tourist hotspots【poll】
We try Wazen, Suntory’s new beer specially designed to drink with Japanese food