
Be sure to spend the drinking funds for your cherry blossom viewing party on these beautiful cans.
Between April 14 and April 16, 2016, several powerful earthquakes shook Kumamoto and Oita Prefectures, killing at least 50 people and injuring 3,000 others. Merely five years from 2011, it was another stark reminder that Japan lies on an active fault line and that major earthquakes are always possible.
The two prefectures suffered damage to a number of significant cultural properties, including Aso Shrine and Kumamoto Castle. Aso Shrine is one of Japan’s oldest shrines, and Kumamoto Castle can often be found listed among the most popular castles in Japan.
With the anniversary of the earthquake quickly approaching, along with the beginning of cherry blossom season, Sapporo has found a crisp, refreshing way to continue supporting recovery with one of the best parts of sakura viewing: drinking beer.
Starting March 22 for a limited run, 10 yen from every can of Sapporo Black Label sold will go toward funding the restoration of Kumamoto Castle. For those looking for the cans but are less kanji-savvy, look for the Sapporo beer cans that feature a Japanese castle with cherry blossoms blooming against a beautiful blue sky.
These cans will be sold in the eight prefectures of Kyushu: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima and Okinawa. So for those in the area, be sure to grab a can featuring this wonderful design and give a toast to the rebuilding phase of the region.
If you aren’t in the area, why not take a trip to Kyushu during the cherry blossom season? It’s an excellent area for travel, and with a mascot as amusing as Kumamon also there, you know you’re in for a great adventure.
Source: Entabe
Images: Sapporo Beer


Miniature Kumamoto Castle exhibition lets you marvel at its remarkable architecture up close
Attack on Titan author offers message of support, artwork for the people of Kumamoto
U.S.-Japan release collaborative video of support one year after Kumamoto earthquakes【Video】
Help rebuild the damaged Kumamoto Castle by buying a miniature one to build yourself
New Japanese Kit Kat raises funds for earthquake-damaged Kumamoto region
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Japan’s most popular curry rice restaurant chain, Coco Ichibanya, might be for sale
Finally! Japan’s big three convenience store chains announce rice ball price reductions
Japan Railways announces unlimited-ride train pass for fall travel
One Piece Day 2026 brings new art, music, and new cast announcements
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Lawson convenience store opens its first mobile, trailer-style location in Japan
Studio Ghibli unveils new anime calendars and diary planners for 2027
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Coca-Cola releases five new gorgeous limited-edition bottles in Japan
Pokémon and One Piece team up, give Luffy’s hat to Pikachu for special earthquake relief project
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Latest Japan cherry blossom forecast pushes Tokyo date back, sakura now expected first elsewhere
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Revised full-bloom cherry blossom forecasts released for every prefecture in Japan
Craft brewer releases beer made with cherry blossoms, just in time for sakura season
Updated Japan cherry blossom forecast maps move up predicted start of sakura season
Updated cherry blossom forecast moves up blooming date, predicts sakura season start for Ueno Park
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Cherry blossom forecast updated with later start date, full-bloom predictions added
Sakura 2017: The best places to see cherry blossoms in Japan
The best of Japan’s “top 3” tourist hotspots【poll】
We try Wazen, Suntory’s new beer specially designed to drink with Japanese food