
A car with your own face plastered on every inch of the body is the epitome of a “customized car.” How could they refuse?
People who take that first step in some endeavor are incredibly brave. The first person to try eating a puffer fish or the first person to try to harness the power of fire, our modern everyday lives are based on these great people who took that first step… and probably died as a result.
And we’re not too modest to tell you that we are among these great people. In fact, we’re probably better because we didn’t die. Our greatness can be seen here:
Yes, you guessed it. We are the first Japanese news oriented website to have created an itasha customized-car based on our middle-aged reporter, Mr. Sato.
Clearly we have a passion for vehicle customization. In fact, Mr. Sato himself is a regular at Japan’s premier customized auto show, Tokyo Auto Salon. Appearing as a spokesmodel for luxury clothing brand D.A.D., he has been a big part of the event for the past three years.
And despite that fact that he hasn’t written a single word about nor taken a single photo of any of the cars on display during those three years, Mr. Sato feels firmly entrenched in the custom car culture of Japan.
But why be there as just another pretty face, when Mr. Sato can attend as a car customizer himself?
As luck would have it, a chance has appeared. An open application has been posted online where anyone can have their custom car or motorcycle exhibited in the Up Garage corner of the Croooober booth at the Tokyo Auto Salon 2018 next January.
Entry was simple. We just had to upload a photo of the vehicle along with some basic information. For example, we had to register the Mr. Sato car by its proper name: Hakike ga Suru Hodo Kimoi Ossan (“Old Man So Gross You Feel Like Throwing Up”).
After that, just click submit and wait!
Entries will be accepted until 31 October and those chosen will be notified on 15 November. A company that chooses to use four consecutive Os in their name doesn’t seem adverse to risk-taking, so we stand a pretty good chance on this one.
However, if the results from our previous applications to be in a Yakuza game, join Guitar Wolf, dance in a music video with Tomomi Itano, and that other time to be in a Yakuza game are anything to go by, no one should be holding their breath.
Source: Tokyo Auto Salon 2018
Photos: SoraNews24
[ Read in Japanese ]







Mr. Sato goes to the Tokyo Auto Salon 2022… front gate【Photos】
Mr. Sato goes to Tokyo Auto Salon 2015, forgets to take photos of the cars…
Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
The lovely booth ladies of Tokyo Auto Salon 2018【Photos】
The booth girls of Tokyo Auto Salon 2016【Pics】
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
New Travelling Bento pouches turn your luggage into a Japanese lunch box
New Tokyo vending machine has nothing but apple juice, but all different kinds from Japan’s north
Japanese company allows workers to take vacation to grieve if favorite idol singer gets married
Ghost in the Sheel goes traditional with Japanese porcelain Tachikoma robots, only 50 to be made
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Japanese otaku now have special trash box just for merch of their former anime and idol crushes
Schoolkids learn life skills through shopping field trips at street markets in Kochi Prefecture
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The lovely models of the 2023 Tokyo Auto Salon【Photos】
The beautiful booth models of Tokyo Auto Salon 2019【Photos】
We restore the magic-marker-painted Mr. Sato Car to its original $8 condition
Mr. Sato gets invited out to dinner by seven beautiful models, struggles to speak intelligibly
Mr. Sato gets surprised with the Mr. Sato Car for his birthday
The Mr. Sato Car takes part in the trendy “Itasha de Starbucks” movement
Beep beep! Mr. Sato Car coming through! 【Pics】
Mr. Sato gets his bush trimmed at a fancy Tokyo hair salon【Photos】
Can a Tokyo hair salon change Mr. Sato into Joe Biden?
We Take Mr. Sato for a Shampoo and Trim at the Pet Salon 【Thrifty Style】
Cost Performance Specialist Sato shows us how to get high fashion at low, low prices
So long, Satomobile! We repaint our car with magic markers for Japan’s cheapest paint job【Video】
The epic tale of Mr. Sato’s new Zozosuit
Mr. Sato Goes Glam, Like Some Cat from Japan
Got rice? The tastiest rice ever compels bread-fan Mr. Sato to eat more rice than ever before
Mr. Sato takes a break in the new Shibuya KitKat Chocolatory, has a custom KitKat