
After the incredible success of the green tea Frappuccino, Meg tries out the new tea flavor exclusive to Japan.
Last Friday was the start of a three-day weekend in Japan, which had a lot of the local population excited. We were in fine spirits too, but not because of a day off. No, what put a spring in our step was the launch of a brand-new Frappuccino flavor at Starbucks.
On September 15 Starbucks locations across Japan rolled out the world’s first hojicha-based Frappuccino. Hojicha is a variety of roasted green tea that’s especially popular in Japan during the fall months, with a flavor that’s deeper and a bit nuttier than matcha or standard green tea.
We tasked our resident Frappuccino fan Meg with the grueling assignment of trying the new dessert beverage for herself, and while she could have sat and sipped it inside the coffeehouse, she instead took her drink to a local park to snap some photos in the sunshine.
The drink’s full name is the Hojicha Cream Frappuccino with Caramel Sauce. Loosely based on Starbucks’ pre-existing hojicha latte, the new Frappuccino has a hojicha base flavored with white mocha syrup, topped with whipped cream drizzled with caramel and dusted with crunchy large-grain sugar.
What really catches the eye, though, is the dark brown specks mixed into the drink, which are crushed hojicha tea leaves.
Starbucks uses five different varieties of tea in the drink, so it’s not like they just made a bulk purchase of the cheapest type they could get their hands on. As further proof of their generosity, you can even ask for a double portion of tea leaves by saying “Chaba no zouryou wo onegai shimasu” (“Please give me extra tea leaves”) when ordering, which is a free-of-charge customization option.
▼ Regular (left) and double (right) tea leaves
But while hojicha is the marque ingredient, the initial flavor of the first sip gives a different impression.
As with green tea, hojicha in Japan is traditionally drunk without any additional flavorings added to the brew (matcha lattes and hojicha lattes are actually pretty modern inventions). Because of the sugar and caramel, when the Hojicha Cream Frappuccino with Caramel Sauce hits your taste buds, the flavor resembles a black tea chiffon cake.
Not that that’s unpleasant at all. When the hojicha notes really come into play, though, is after swallowing a sip, when you can feel the aroma and essence of Japanese tea making its presence known.
That might sound like the sugar and caramel overpower the hojicha, but that’s oversimplifying things. Instead, the Hojicha Cream Frappuccino with Caramel Sauce presents a surprisingly complex mix of flavors, and the way in which the hojicha taste is both delayed but unmistakable ends up making this a uniquely satisfying Frappuccino experience.
The Hojicha Cream Frappuccino with Caramel Sauce is priced at 540 yen (US$4.90) for a tall, and will be available until October 1.
Photos ©SoraNews24
[ Read in Japanese ]







We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Move over, matcha. Starbucks makes its first-ever hojicha roasted green tea Frappuccino
Starbucks Japan made an exclusive five-green tea blend for its new Hojicha Frappuccino
Starbucks Japan makes hojicha black tea latte permanent item, and here’s a great way to customize it
Starbucks Japan releases a sticky rice and roasted green tea Frappuccino for New Year
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli director Hayao Miyazaki releases new artworks, still wants to make movies
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Famous Japanese painter’s centuries-old cat artwork proves Japan has always loved felines
Tokyo is the best city in the world to live in, study says
Japanese government says country needs more women’s room toilets to meet modern society’s needs
Hen na Hotel Haneda: What it’s really like to stay at Tokyo’s “Weird Hotel” with dinosaur robots
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
The top 10 graduation songs in Japan as chosen by current Japanese high school students
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
New Starbucks “stems-only” roasted green tea Frappuccino is everything we need in a dessert drink
Starbucks Japan’s Snoopy Frappuccino is here!【Taste test】
Starbucks Japan releases a new hojicha mousse latte for autumn
Starbucks blends Japanese and Western flavours together in new Frappuccino
Starbucks Japan’s new Nectarine Frappuccinos – Are they peachy keen? 【Taste test】
Does Starbucks Japan’s new rice cake Frappuccino live up to the hype?
Starbucks’ new matcha cheese Frappuccino is here, but can this crazy combo work?【Taste test】
Starbucks Japan vs. Tully’s Coffee: Which limited-edition autumn drink is better?
Merry matcha! Starbucks Japan adds two subtly changed, deliciously different green tea beverages
Starbucks Japan launches “Japan Wonder Project” with a golden roasted green tea Frappuccino
Starbucks Japan’s Valentine’s Day Frappuccino and Bouquet drink are here, but are we in love?
Seaweed in your green tea Frappuccino? Starbucks Japan has a bold idea for its New Year’s drink
Trying out Starbucks Japan’s ultra relaxing 2021 seasonal summer tea drinks【Taste Test】
How are Starbucks Japan’s Baked Cheesecake Frappuccinos? We find out 【Taste test】
Starbucks Japan’s Cream Puff Frappuccino is here! Did it make Friday the 13th lucky? [Taste test]
Japanese city gets its very own Starbucks Frappuccino for a limited time
Starbucks to sell limited-edition hojicha latte cups at convenience stores for the summer