Nope, that’s not backwards. The chips really are on the outside in this awesomely clever idea.

I think we can all agree that chocolate-covered potato chips are pretty great (especially when they’re covered in matcha green tea chocolate). Still, the idea of coating a potato chip in chocolate is something that’s been done before, so when we heard about a new snack called Chip Star Chocolate, we assumed it was just going to be Chip Star, one of Japan’s most popular potato chip brands, jumping on the admittedly delicious bandwagon.

But we were wrong, because Chip Star Chocolate isn’t chocolate-covered potato chips, but potato chip-covered chocolates.

Of course, you can’t melt or bend a potato chip, so how does this concept, a joint development from confectioner Fujiya and Chip Star maker Yamazaki Biscuit (also responsible for Japan’s new Oreo substitutes), work exactly?

▼ Inside the box is a foil-sealed package, just like the one inside Chip Star canisters.

Tear open the foil, and you’ll find a fistful of baked chocolates, each about three centimeters (1.2 inches) long and covered in potato chip bits!

▼ The core is pure chocolate, as we could see after slicing one in half with a knife.

Being bite-sized means you don’t have to worry about getting chip crunbs everywhere, so we popped one into our mouth where it produced a satisfying crunch. Since this is a chip-covered chocolate, and not the other way around, the sweet flavors are the main attraction here, but the salty finish made things not only more delicious, but also acted like a bit of a palate cleanser that sets your taste buds up to really feel the sweetness of the next morsel.

With full marks for flavor, texture, and finish, we found our hand moving unconsciously but constantly back to the bag, like we’d suddenly transformed into snack-loving Japanese rock god Yoshiki. Luckily, Chip Star Chocolate is priced at just 216 yen (US$1.90) a box, putting it well within our meager budget, especially since our local supermarket is selling them at a discount for just 203 yen.

Really, the only problem is that Fujiya no longer sells its drinkable chocolate chip cookies, so we’ll have to find some other beverage if the potato chip bit make us thirsty while these new munchies are making us happy.

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Follow Casey on Twitter as he and the rest of the SoraNews24 team consistently give in to the temptation to eat dessert.