
Who would have thought that peaches and potatoes would make a good match?
When it comes to potato chips, Japanese makers sure are good at coming up with unique and interesting flavors. Whether you want meaty flavors like karaage fried chicken, savory flavors like tonkotsu ramen, or chips with a kick like wasabi beef, there’s guaranteed to be something out there for you. There are even sweet flavors, like matcha chocolate-covered chips!
Generally, the flavors are obvious enough that you can get an idea of what the chips will taste like from the name, but with some of the more…unique varieties, it can be kind of hard to imagine. For our Japanese-language reporter Mr. Sato, for example, the Peach Potato Chips he found recently really threw him for a loop.
Mr. Sato happened to find them when he was checking out Nihonbashi Fukushima-kan Midette, a shop in downtown Tokyo’s Nihonbashi neighborhood that’s dedicated to selling products from Fukushima. Shops that sell local specialties for different prefectures are common in big cities, where rural transplants and urban foodies alike can get a taste of the different delicacies from around the country. Fukushima, for example, is famous for growing many fruits, including peaches, pears, and cherries, as well as for producing delicious sake, and you can find many of those things at a shop like Midette.
But what made Mr. Sato do a double take in Midette was the veritable mountain of bags of peach-flavored potato chips. He wondered how well the flavor of peach would transfer to a potato chip. Wouldn’t you normally want something with a stronger flavor to overpower the taste of the potatoes? Other prefectures’ specialty chips feature more pungent flavors like “Flame-grilled Sendai Beef” from Miyagi Prefecture and “Taco Rice” from Okinawa. The soft fruitiness of peach is too delicate for potato chips…right?
Mr. Sato did some research and found a little documentary about the development of these chips on the e-commerce site 47 Club. According to the video, the Fukushima Prefecture Agricultural Girls Network, who had a hand in the production of the chips, tried multiple recipes and did many taste tests to create a product that gives off a nice taste and aroma of peach first, and then settles into a potato chip flavor.
This is the result! One bag contains 120 grams (4.2 ounces) of chips and sells for 432 yen (US$3.95).
The ingredients lists features “peach powder” and “peach puree powder” somewhat prominently, so it seems like the peach flavor comes from actual peaches. Apparently, the Fukushima Agricultural Girls had a hand in growing the peaches used to make the powder, too, so these chips are entirely a product of Fukushima Prefecture.
Without further delay, Mr. Sato dove right in. When he pulled open the bag, a faint, sweet smell wafted out.
It was actually a pretty soothing scent, and was quite possibly the most fruity-smelling bag of chips Mr. Sato had ever had the pleasure of sniffing. He couldn’t help but enjoy it as much as he could.
Besides the sweet smell, though, the chips looked pretty ordinary. He wondered if they really would taste of peaches, despite the strong smell.
Mr. Sato popped one into his mouth. His first impression was…of peach juice! The taste really reminded Mr. Sato of the peachy fruit drink by Fujiya known as Nectar. That was quite a surprise! It was the first time that Mr. Sato had ever bitten into a potato chips that was genuinely sweet. It really did taste like peaches!
But what was even more surprising is that after that initial pop of peach, the peach flavor quietly disappeared and left Mr. Sato with the regular taste of salted potato chips.
These chips were featured on TV last year and won the title of Best Local Chips for the year, so you know they’ve gotta be good. Mr. Sato can verify that they’re not only completely original, but are very true to their flavor. If you’re interested in trying them, definitely check them out at a Fukushima specialty shop, or on 47 Club’s online store.
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








We try the new, limited edition squid viscera potato chips from Japan【Taste Test】
We try Japan’s new “wet potato chips” — A moist revolution or soggy defeat?
New “Rainbow Potato Chips” are disappointingly not multi-colored, but delightfully multi-flavored
We try the latest crazy chip flavour from Japan: Strawberry shortcake 【Taste test】
Japan’s new KFC-flavor potato chips don’t taste like KFC, but they do taste like chicken【Taste test】
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Studio Ghibli unveils new anime calendars and diary planners for 2027
One Piece Day 2026 brings new art, music, and new cast announcements
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Family Mart joins forces with legendary sumo wrestler Chiyonofuji for new Convenience Wear collection
Janken Kebab: Win at rock-paper-scissors and get extra fillings at this fun Japanese kebab shop
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Beautiful 785-step Japanese shrine sando stairway walk is one very good reason to visit Kagawa
Is Tokyo’s Odaiba, once one of its trendiest neighborhoods, becoming a ghost town? [Photos]
7-Eleven Japan goes viral for chilled soba that’s “too salty to eat”
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
What happens when you cook beer with potato chips in a rice cooker?
New coffee-flavored potato chips “taste like chaos”
Smelliest sushi in Japan to become potato chip flavor
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
Sushi-flavored potato chips?!? Could our world really be so beautiful? 【Taste test】
For all chip lovers around the world! This is the ultimate ranking of potato chips in Japan
Japanese mandarin-orange-flavored potato chips make a comeback!
Microwavable potato chips go on sale in Japan, because why should we eat cold potatoes? 【Video】
Toast and milk “breakfast” potato chip flavours set to debut in Japan this month
Natto-flavored potato chips are now yours for the taking (or trashing) in Japan
We tried takoyaki-flavored toothpaste with surprising results【Taste test】
Potato-Chip-Flavored Dressing coming to stores in Japan
KFC-flavor potato chips returning to Japan after a nearly decade-long absence
Japan’s potato chip-flavor rice topping is set to add some snack-time appeal to plain white rice
Calbee teams with gourmet French chain for uni and dried roe potato chip flavor
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
We mix banana and peach potato chips with toast, yoghurt and granola for a new Japanese breakfast