
Who would have thought that peaches and potatoes would make a good match?
When it comes to potato chips, Japanese makers sure are good at coming up with unique and interesting flavors. Whether you want meaty flavors like karaage fried chicken, savory flavors like tonkotsu ramen, or chips with a kick like wasabi beef, there’s guaranteed to be something out there for you. There are even sweet flavors, like matcha chocolate-covered chips!
Generally, the flavors are obvious enough that you can get an idea of what the chips will taste like from the name, but with some of the more…unique varieties, it can be kind of hard to imagine. For our Japanese-language reporter Mr. Sato, for example, the Peach Potato Chips he found recently really threw him for a loop.
Mr. Sato happened to find them when he was checking out Nihonbashi Fukushima-kan Midette, a shop in downtown Tokyo’s Nihonbashi neighborhood that’s dedicated to selling products from Fukushima. Shops that sell local specialties for different prefectures are common in big cities, where rural transplants and urban foodies alike can get a taste of the different delicacies from around the country. Fukushima, for example, is famous for growing many fruits, including peaches, pears, and cherries, as well as for producing delicious sake, and you can find many of those things at a shop like Midette.
But what made Mr. Sato do a double take in Midette was the veritable mountain of bags of peach-flavored potato chips. He wondered how well the flavor of peach would transfer to a potato chip. Wouldn’t you normally want something with a stronger flavor to overpower the taste of the potatoes? Other prefectures’ specialty chips feature more pungent flavors like “Flame-grilled Sendai Beef” from Miyagi Prefecture and “Taco Rice” from Okinawa. The soft fruitiness of peach is too delicate for potato chips…right?
Mr. Sato did some research and found a little documentary about the development of these chips on the e-commerce site 47 Club. According to the video, the Fukushima Prefecture Agricultural Girls Network, who had a hand in the production of the chips, tried multiple recipes and did many taste tests to create a product that gives off a nice taste and aroma of peach first, and then settles into a potato chip flavor.
This is the result! One bag contains 120 grams (4.2 ounces) of chips and sells for 432 yen (US$3.95).
The ingredients lists features “peach powder” and “peach puree powder” somewhat prominently, so it seems like the peach flavor comes from actual peaches. Apparently, the Fukushima Agricultural Girls had a hand in growing the peaches used to make the powder, too, so these chips are entirely a product of Fukushima Prefecture.
Without further delay, Mr. Sato dove right in. When he pulled open the bag, a faint, sweet smell wafted out.
It was actually a pretty soothing scent, and was quite possibly the most fruity-smelling bag of chips Mr. Sato had ever had the pleasure of sniffing. He couldn’t help but enjoy it as much as he could.
Besides the sweet smell, though, the chips looked pretty ordinary. He wondered if they really would taste of peaches, despite the strong smell.
Mr. Sato popped one into his mouth. His first impression was…of peach juice! The taste really reminded Mr. Sato of the peachy fruit drink by Fujiya known as Nectar. That was quite a surprise! It was the first time that Mr. Sato had ever bitten into a potato chips that was genuinely sweet. It really did taste like peaches!
But what was even more surprising is that after that initial pop of peach, the peach flavor quietly disappeared and left Mr. Sato with the regular taste of salted potato chips.
These chips were featured on TV last year and won the title of Best Local Chips for the year, so you know they’ve gotta be good. Mr. Sato can verify that they’re not only completely original, but are very true to their flavor. If you’re interested in trying them, definitely check them out at a Fukushima specialty shop, or on 47 Club’s online store.
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








We try the new, limited edition squid viscera potato chips from Japan【Taste Test】
We try Japan’s new “wet potato chips” — A moist revolution or soggy defeat?
New “Rainbow Potato Chips” are disappointingly not multi-colored, but delightfully multi-flavored
We try the latest crazy chip flavour from Japan: Strawberry shortcake 【Taste test】
What happens when you cook beer with potato chips in a rice cooker?
Injuries on stairs in Tokyo highlight an overlooked design flaw
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Japanese bento shop sells croquettes for 13 cents, but are they any good?
What’s inside Japan’s super-rare, super-popular Nara bread?
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Seiko adds limited edition starter Pokémon to their luxury watch collection
Moon Prism Power ineffective against coronavirus as Tokyo permanent Sailor Moon restaurant closes
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan’s new KFC-flavor potato chips don’t taste like KFC, but they do taste like chicken【Taste test】
New coffee-flavored potato chips “taste like chaos”
Smelliest sushi in Japan to become potato chip flavor
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
Sushi-flavored potato chips?!? Could our world really be so beautiful? 【Taste test】
For all chip lovers around the world! This is the ultimate ranking of potato chips in Japan
Japanese mandarin-orange-flavored potato chips make a comeback!
Toast and milk “breakfast” potato chip flavours set to debut in Japan this month
Microwavable potato chips go on sale in Japan, because why should we eat cold potatoes? 【Video】
Natto-flavored potato chips are now yours for the taking (or trashing) in Japan
KFC-flavor potato chips returning to Japan after a nearly decade-long absence
Japan’s potato chip-flavor rice topping is set to add some snack-time appeal to plain white rice
We mix banana and peach potato chips with toast, yoghurt and granola for a new Japanese breakfast
Calbee teams with gourmet French chain for uni and dried roe potato chip flavor
We tried takoyaki-flavored toothpaste with surprising results【Taste test】
Pringles Japanese egg sandwich-flavor potato chips on sale now, said to taste AND smell the part