
Who would have thought that peaches and potatoes would make a good match?
When it comes to potato chips, Japanese makers sure are good at coming up with unique and interesting flavors. Whether you want meaty flavors like karaage fried chicken, savory flavors like tonkotsu ramen, or chips with a kick like wasabi beef, there’s guaranteed to be something out there for you. There are even sweet flavors, like matcha chocolate-covered chips!
Generally, the flavors are obvious enough that you can get an idea of what the chips will taste like from the name, but with some of the more…unique varieties, it can be kind of hard to imagine. For our Japanese-language reporter Mr. Sato, for example, the Peach Potato Chips he found recently really threw him for a loop.
Mr. Sato happened to find them when he was checking out Nihonbashi Fukushima-kan Midette, a shop in downtown Tokyo’s Nihonbashi neighborhood that’s dedicated to selling products from Fukushima. Shops that sell local specialties for different prefectures are common in big cities, where rural transplants and urban foodies alike can get a taste of the different delicacies from around the country. Fukushima, for example, is famous for growing many fruits, including peaches, pears, and cherries, as well as for producing delicious sake, and you can find many of those things at a shop like Midette.
But what made Mr. Sato do a double take in Midette was the veritable mountain of bags of peach-flavored potato chips. He wondered how well the flavor of peach would transfer to a potato chip. Wouldn’t you normally want something with a stronger flavor to overpower the taste of the potatoes? Other prefectures’ specialty chips feature more pungent flavors like “Flame-grilled Sendai Beef” from Miyagi Prefecture and “Taco Rice” from Okinawa. The soft fruitiness of peach is too delicate for potato chips…right?
Mr. Sato did some research and found a little documentary about the development of these chips on the e-commerce site 47 Club. According to the video, the Fukushima Prefecture Agricultural Girls Network, who had a hand in the production of the chips, tried multiple recipes and did many taste tests to create a product that gives off a nice taste and aroma of peach first, and then settles into a potato chip flavor.
This is the result! One bag contains 120 grams (4.2 ounces) of chips and sells for 432 yen (US$3.95).
The ingredients lists features “peach powder” and “peach puree powder” somewhat prominently, so it seems like the peach flavor comes from actual peaches. Apparently, the Fukushima Agricultural Girls had a hand in growing the peaches used to make the powder, too, so these chips are entirely a product of Fukushima Prefecture.
Without further delay, Mr. Sato dove right in. When he pulled open the bag, a faint, sweet smell wafted out.
It was actually a pretty soothing scent, and was quite possibly the most fruity-smelling bag of chips Mr. Sato had ever had the pleasure of sniffing. He couldn’t help but enjoy it as much as he could.
Besides the sweet smell, though, the chips looked pretty ordinary. He wondered if they really would taste of peaches, despite the strong smell.
Mr. Sato popped one into his mouth. His first impression was…of peach juice! The taste really reminded Mr. Sato of the peachy fruit drink by Fujiya known as Nectar. That was quite a surprise! It was the first time that Mr. Sato had ever bitten into a potato chips that was genuinely sweet. It really did taste like peaches!
But what was even more surprising is that after that initial pop of peach, the peach flavor quietly disappeared and left Mr. Sato with the regular taste of salted potato chips.
These chips were featured on TV last year and won the title of Best Local Chips for the year, so you know they’ve gotta be good. Mr. Sato can verify that they’re not only completely original, but are very true to their flavor. If you’re interested in trying them, definitely check them out at a Fukushima specialty shop, or on 47 Club’s online store.
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








We try the new, limited edition squid viscera potato chips from Japan【Taste Test】
We try Japan’s new “wet potato chips” — A moist revolution or soggy defeat?
New “Rainbow Potato Chips” are disappointingly not multi-colored, but delightfully multi-flavored
We try the latest crazy chip flavour from Japan: Strawberry shortcake 【Taste test】
What happens when you cook beer with potato chips in a rice cooker?
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
The story of our reporter P.K. Sanjun’s heart attack
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Suspected yakuza member arrested for having frequent flyer mile account
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Do Bare Feet of a Gorilla slides really make your legs slimmer?
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s new KFC-flavor potato chips don’t taste like KFC, but they do taste like chicken【Taste test】
New coffee-flavored potato chips “taste like chaos”
Smelliest sushi in Japan to become potato chip flavor
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
Sushi-flavored potato chips?!? Could our world really be so beautiful? 【Taste test】
For all chip lovers around the world! This is the ultimate ranking of potato chips in Japan
Japanese mandarin-orange-flavored potato chips make a comeback!
Toast and milk “breakfast” potato chip flavours set to debut in Japan this month
Microwavable potato chips go on sale in Japan, because why should we eat cold potatoes? 【Video】
Natto-flavored potato chips are now yours for the taking (or trashing) in Japan
KFC-flavor potato chips returning to Japan after a nearly decade-long absence
We mix banana and peach potato chips with toast, yoghurt and granola for a new Japanese breakfast
Japan’s potato chip-flavor rice topping is set to add some snack-time appeal to plain white rice
We tried takoyaki-flavored toothpaste with surprising results【Taste test】
Calbee teams with gourmet French chain for uni and dried roe potato chip flavor
Results of national poll for new flavor Calbee chips turn up “Tuna Corn Curry,” other bizarre flavors