
Who would have thought that peaches and potatoes would make a good match?
When it comes to potato chips, Japanese makers sure are good at coming up with unique and interesting flavors. Whether you want meaty flavors like karaage fried chicken, savory flavors like tonkotsu ramen, or chips with a kick like wasabi beef, there’s guaranteed to be something out there for you. There are even sweet flavors, like matcha chocolate-covered chips!
Generally, the flavors are obvious enough that you can get an idea of what the chips will taste like from the name, but with some of the more…unique varieties, it can be kind of hard to imagine. For our Japanese-language reporter Mr. Sato, for example, the Peach Potato Chips he found recently really threw him for a loop.
Mr. Sato happened to find them when he was checking out Nihonbashi Fukushima-kan Midette, a shop in downtown Tokyo’s Nihonbashi neighborhood that’s dedicated to selling products from Fukushima. Shops that sell local specialties for different prefectures are common in big cities, where rural transplants and urban foodies alike can get a taste of the different delicacies from around the country. Fukushima, for example, is famous for growing many fruits, including peaches, pears, and cherries, as well as for producing delicious sake, and you can find many of those things at a shop like Midette.
But what made Mr. Sato do a double take in Midette was the veritable mountain of bags of peach-flavored potato chips. He wondered how well the flavor of peach would transfer to a potato chip. Wouldn’t you normally want something with a stronger flavor to overpower the taste of the potatoes? Other prefectures’ specialty chips feature more pungent flavors like “Flame-grilled Sendai Beef” from Miyagi Prefecture and “Taco Rice” from Okinawa. The soft fruitiness of peach is too delicate for potato chips…right?
Mr. Sato did some research and found a little documentary about the development of these chips on the e-commerce site 47 Club. According to the video, the Fukushima Prefecture Agricultural Girls Network, who had a hand in the production of the chips, tried multiple recipes and did many taste tests to create a product that gives off a nice taste and aroma of peach first, and then settles into a potato chip flavor.
This is the result! One bag contains 120 grams (4.2 ounces) of chips and sells for 432 yen (US$3.95).
The ingredients lists features “peach powder” and “peach puree powder” somewhat prominently, so it seems like the peach flavor comes from actual peaches. Apparently, the Fukushima Agricultural Girls had a hand in growing the peaches used to make the powder, too, so these chips are entirely a product of Fukushima Prefecture.
Without further delay, Mr. Sato dove right in. When he pulled open the bag, a faint, sweet smell wafted out.
It was actually a pretty soothing scent, and was quite possibly the most fruity-smelling bag of chips Mr. Sato had ever had the pleasure of sniffing. He couldn’t help but enjoy it as much as he could.
Besides the sweet smell, though, the chips looked pretty ordinary. He wondered if they really would taste of peaches, despite the strong smell.
Mr. Sato popped one into his mouth. His first impression was…of peach juice! The taste really reminded Mr. Sato of the peachy fruit drink by Fujiya known as Nectar. That was quite a surprise! It was the first time that Mr. Sato had ever bitten into a potato chips that was genuinely sweet. It really did taste like peaches!
But what was even more surprising is that after that initial pop of peach, the peach flavor quietly disappeared and left Mr. Sato with the regular taste of salted potato chips.
These chips were featured on TV last year and won the title of Best Local Chips for the year, so you know they’ve gotta be good. Mr. Sato can verify that they’re not only completely original, but are very true to their flavor. If you’re interested in trying them, definitely check them out at a Fukushima specialty shop, or on 47 Club’s online store.
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








We try the new, limited edition squid viscera potato chips from Japan【Taste Test】
We try Japan’s new “wet potato chips” — A moist revolution or soggy defeat?
New “Rainbow Potato Chips” are disappointingly not multi-colored, but delightfully multi-flavored
We try the latest crazy chip flavour from Japan: Strawberry shortcake 【Taste test】
What happens when you cook beer with potato chips in a rice cooker?
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan’s “edible fireworks” wagashi sweets return, but only for a limited time [Photos]
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Japan now has human refrigerators inspired by Japanese vending machines
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii
Japan’s popular curry chain Cocoichi has an elusive delivery-only noodle menu
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s new KFC-flavor potato chips don’t taste like KFC, but they do taste like chicken【Taste test】
New coffee-flavored potato chips “taste like chaos”
Smelliest sushi in Japan to become potato chip flavor
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
Sushi-flavored potato chips?!? Could our world really be so beautiful? 【Taste test】
For all chip lovers around the world! This is the ultimate ranking of potato chips in Japan
Japanese mandarin-orange-flavored potato chips make a comeback!
Toast and milk “breakfast” potato chip flavours set to debut in Japan this month
Microwavable potato chips go on sale in Japan, because why should we eat cold potatoes? 【Video】
Natto-flavored potato chips are now yours for the taking (or trashing) in Japan
Potato-Chip-Flavored Dressing coming to stores in Japan
KFC-flavor potato chips returning to Japan after a nearly decade-long absence
We tried takoyaki-flavored toothpaste with surprising results【Taste test】
Japan’s potato chip-flavor rice topping is set to add some snack-time appeal to plain white rice
Calbee teams with gourmet French chain for uni and dried roe potato chip flavor