An interesting campaign that shows off the power of their products.

If there’s one thing we’ve learned, it’s that some guys look fantastic as members of the opposite sex. Amazing makeup skills or androgynous features help achieve the effect, but sometimes our instincts kick in to remind us that the woman we’re looking at is more than what she seems.

Japanese beauty magazine Kai Beauty Press recently decided to put readers to the test in identifying a single male dolled up with the power of makeup among 11 other women. Pick the correct person and you’ll stand a chance to win a prize!

▼ The crossdresser in question is model and actor Tom Fujita.

Now I’m no wizard at makeup and beauty, but I figured being able to spot Tom would be as easy as pie. How hard can it be, right?

▼ Or so I thought.
Which number do you think he is?

Kai Beauty Press did throw in three hints that might make the search easier: a powder brush, an electric eyebrow trimmer, and a heated eyelash curler were used.

The prize for correctly identifying Tom is a 42-piece Kai beauty care kit, awarded to 100 lucky winners. Just follow Kai Beauty Press on Twitter and tweet your answer to be eligible for the draw.

The campaign lasts until 14 February, so put on your thinking caps and see if you can find Tom Fujita! Failing that, you can always try the nifty tried-and-tested app to remove all that makeup.

Source: Kai Beauty Press
Top image: Pakutaso
Insert image: Kai Beauty Press

[ Read in Japanese ]