
Open the lid and step into your favourite fantasy world with these new ice creams from Japan.
Häagen-Dazs Japan is forever pleasing our tastebuds with limited-edition varieties like Kuromitsu Kinako and Roasted Green Tea, and even local specials like ice cream sandwich milkshakes and pop-up cafes. Now, though, they’ve stepped things up a notch by announcing the release of a brand new series called Story Time, which takes its flavour inspirations from the world of popular fairytales.
First up in the range is “Snow White’s Apple with Custard“, which comes served in a deliciously red tub, complete with an image of the Queen’s Castle and the enchanted forest from Snow White and the Seven Dwarfs. Once you pop off the lid you’ll find a layer of glossy red apple sauce, decorated with a white milk-flavoured heart decoration, as a nod to the love story between Snow White and the Prince. Beneath the top layer is a full-bodied mix of smooth custard ice cream and small apple pieces, which are said to replicate the texture of the real fruit, making it feel as though you’ve given in to temptation by eating the poisoned apple from the Queen.
While the Snow White ice cream is a rich tapestry of flavours based on the concept of love conquering evil, the next variety in the series has a somewhat lighter backstory and flavour profile. Called Alice’s Tea Garnished with Cookies, this ice cream transports you to the tea party from Alice’s Adventures in Wonderland, with a pale blue label and a deck of cards pictured alongside a dainty cup of black tea.
Opening the lid on this one will reveal a top layer of white milk sauce, decorated with a cassis-flavoured heart shape as a nod to The Queen of Hearts. Beneath the top layer lies a fragrant Darjeeling-flavoured ice cream, mixed with mascarpone ice cream and rich butter cookie pieces.
Available at stores nationwide from October 2, each tub will retail for 324 yen (US$2.92). Given that Häagen-Dazs mini ice cream tubs come with differently shaped hearts already, we’re curious to see what types of fortunes these new ones have in store for us!
Source, images: Häagen-Dazs Japan


New Häagen-Dazs Story Time ice cream in Japan features famous fairytale flavours
We try the new Häagen-Dazs Matcha Pie ice cream from Japan
Häagen-Dazs Japan unveils its next unusual ice cream flavour: orange sweet potato
Häagen-Dazs adds new Matcha Cheese Cookie ice cream to its Decorations series in Japan
Häagen-Dazs announces their new Japonais flavour for 2016
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
A secluded British mansion in Chiba is a hidden holy land for afternoon tea lovers
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pokémon Ditto Cup uses Transform to turn into jiggly gelatin, rice, sand, and infinite possibilities
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Starbucks Japan releases the new Soupuccino, but is it everything it’s cracked up to be?
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Train station platform ramen store closes its doors on half a century of history in Tokyo
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We visit the Häagen-Dazs pop-up cafe in Tokyo for limited-edition ice cream desserts and drinks
New Häagen-Dazs ice cream: Salty Vanilla and Caramel and Japonais Black Syrup Kinako Red Bean
Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
New Häagen-Dazs ice cream from Japan makes news for all the wrong reasons
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
We try the new Häagen-Dazs Decorations ice creams in Japan
Häagen-Dazs Japan releases delectable new ice cream bar flavor — coconut!
Häagen-Dazs Japan releases Japonais Double Matcha Condensed Milk and Brown Sugar Syrup ice cream
Häagen-Dazs Japan brings out Yuzu Blanc Manger ice cream for a limited time this summer
New Japanese-style Häagen-Dazs brings us chestnut and azuki red bean ice cream this fall
Häagen-Dazs Japan’s newest flavour sounds perfect for when you have the sniffles
Häagen-Dazs Japan releases Matcha Creme Brulee ice cream for a limited time
Häagen-Dazs’ Japan’s new sweet potato ice cream disappoints AND completely satisfies us
Häagen-Dazs Japan turns 30, celebrates with commemorative rose and sakura ice cream
Häagen-Dazs new Japanese ice cream looks freaky, tastes great