Ever wanted to sip a rare coffee blend, made of beans from 100-year old trees in Panama? Lawson is here to help!
The humble, ubiquitous convenience store is a godsend when it comes to getting your daily early morning dose of caffeine. No matter which of the branches you prefer, it’s likely they’ll stock their own brand of the bitter brown stuff, and usually at a price that isn’t too rough on your wallet.
But surely it must be true that the cheapest coffee can’t always satisfy your cravings? What about those times when you want a hint of sophistication in your convenience store coffee cup? What if there are no Starbucks within walking distance, but you have an abundance of Lawson stores?
Then thank goodness for this new product in the Lawson line-up.
https://twitter.com/anitokyo777/status/1071536671622090752Lawson’s new luxury coffee experience comes under the moniker “Typica Special Reserve Panama Berliner Estate” and will cost 500-yen (US$4.44) for a small size cup, meaning it’s even pricier than swanky coffee from Ueshima Coffee House or Komeda Coffee.
The coffee costs so much because of the prestigious beans it’s brewed from, making for an extravagant experience not often served outside premium coffee hot spots. The beans are harvested from rare, 100-year-old Typica trees in Panama, and only about 2.7 tons of the beans are harvested yearly. Lawson has staked a claim on one ton of this year’s harvest, hoping that its high-quality brew and curiously floral aroma will bring coffee connoisseurs to the 2,500 of their stores that will offer the beverage.
Having a sophisticated coffee like this in their line-up will definitely give Lawson more of a homegrown cafe vibe, which always seemed to be the aim of their Machi Cafe products in the first place. While everybody can enjoy a good cup of Joe, it’s not always easy to get your hands on novel taste sensations, and by reserving such a large percentage of the Typica beans, Lawson has made it just that little bit easier for their customers.
Source: Sankei News via Otakomu
Featured image: Twitter/@anitokyo777
Lawson convenience stores continue to hand people their coffee, even though no one wants them to
Lawson convenience stores now offering subscription service for one free coffee daily for a month
Lawson now giving customers who bring their own tumblers an even better discount on coffee drinks
Kyoto-made green tea-infused coffee combines Japan’s two favorite relaxing beverages
Japanese convenience store’s sweet potato dessert drinks and coffee may have you skip Starbucks
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Japanese man who didn’t know how banks work defrauded out of 21 million yen
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Time to vote for your favourite in Japan’s Sanrio Character Curry Election
Record number of foreign children in Japan need help understanding Japanese in school
Pokémon Christmas village event taking place nightly in Yokohama
Studio Ghibli mixes with sporty street styles of New Era to put No Face on your head in cap series
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
We suspected this Japanese cable car was an overpriced tourist trip, but we underestimated it
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
This hot springs town in Japan sets fire across a mountain every winter in a beautiful tradition
Japanese woman sues man for 1.5 million yen for violating her “right to chastity”
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japanese government considering tripling departure taxes to combat overtourism
A guide to visiting Sagamiko Illumination, one of the three biggest light-ups in Kanto
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
A visit to Tokyo’s fanciest coffeehouse for a 16,200 yen (US$143) bottle of coffee【Pics】
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at Lawson?
Meg tries out Starbucks Japan’s newest treat: the White Brew Coffee and Macadamia Frappuccino
Does Lawson’s new “A Happy Pancake the Drink” live up to our pancake-loving expectations?
7-Eleven Japan introduces extra large size coffees at stores… but how big are they?
Japan actually grows coffee, but how does it taste?【Taste test】
Family Mart bartender robot Milly is here to serve you coffee…but not in Japan
7-Eleven releases a secret Cafe Latte Smoothie at select stores in Japan
A sad Oden Day in Japan as stores seem to be steadily stopping self-service pots
Leave a Reply