
The common opinion is that anime’s tales of male-on-male romance are written just for girls, but one study says otherwise.
Most people assume that the boys’ love genre of anime and manga gets most of its love from women, and that’s not an inaccurate assumption. Many fans express the appeal of boys’ love as being that the stories of homosexual male passion give them twice as much male eye candy to look at as the action unfolds, an aspect that statistically is going to appeal to a larger number of women than men.
However, one study shows a surprising amount of men in the boys’ love fan demographic. Japan’s Yano Research Group has done multiple studies on boys’ love fandom, with its most recent publicly available data estimating the number of boys’ love fans in Japan at 740,000 people.
Yano says the largest age group, 20-29, makes up 36.5 percent of the group, followed by 20 percent who are between 15 and 19 years old and 17.6 percent who are in their 40s (with 9.4 percent in their 30s and an identical 8.2 percent in their 50 and 60s). While the large portion of young adults may not be surprising, what is is that Yano performed a survey (with an unspecified number of responses) in which 30.6 percent of the self-identifying boys’ love fans were male.
While it may seem that boys’ love stories would be naturally appealing to homosexual men, the genre is often seen as more interested in peddling steamy fantasies to female audiences, as opposed to earnest portrayals of homosexual romance, with the fact that the vast majority of boys’ love creators are women often pointed to as corroborating evidence. However, the questionnaire doesn’t seem to have delved into respondents’ sexual orientation, so it can’t be determined what proportion of the 30.6 percent of boys’ love fans who were men were interested in the genre because it aligned with their sexual preference, or were heterosexual men enjoying the titles for other reasons.
It’s also worth pointing out that one year before the survey showing 30.6 percent of the boys’ love fans were men, Yano performed an identical survey in which only 17.9 percent of boys’ love fans were male, though some may call even that figure surprisingly high.
Unfortunately, while the study has recently been attracting renewed attention online in Japan, the 30.6-percent-male survey itself was conducted in 2016, and Yano doesn’t appear to have performed the study again since then, so maybe it’s something they should think about adding to the company’s annual study on the state of the otaku community and economy.
Source: X Business via Otakomu
Top image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

How much do fans of boys’ love spend every year on homoerotic comics? The amount may surprise you
Boys Love Sommelier uses AI to find titles to quench your man-on-man manga romance thirst
Saikaku’s Edo-era tales of gay samurai love reimagined for a modern audience as Boys Love manga
Otaku dating service’s secret to success: Courting guys who’re accepting of boys love
State of the otaku union 2017: Idols booming, boys’ love flat, erotic games drooping
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Public restrooms in Osaka to get in-stall video screens with ads
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Can you make butter by running with a pouch filled with cream? Let’s find out[Taste test]
Ghibli Museum building becomes a cuddly cushion
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Daiso unveils new official mascot, Daizo the elephant
Japanese fashion company’s modernized haori half coats will keep you warm and samurai chic
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We get lost in a world of steamy boy-on-boy fantasies at Ikebukuro’s BL cafe
Fantastic fujoshi just wanna have fun, Japanese netizens say, “No!”
Don’t call it Boys’ Love! Japanese fujoshi finds a new term for her favorite anime trope
Anime-style boys’ love comes to South Park with yaoi-themed episode
Rejoice! Anime about boys who love Boys’ Love coming this summer!
Boys’ love manga categorized into more than 30 sub-genres at mainstream Tokyo bookstore
Anime vs. idols? Latest annual otaku survey shows where fans are spending their money
Virgin majority for surveyed Japanese college students, and 30 percent have never gone on a date
Japanese boy band shakes up the music world as all nine members kiss each other in new video clip
Test your boy’s love knowledge! Can you pick the “uke” and “seme” in each relationship?
Sexiest stickers ever? Boys’ love game maker produces official stickers of gentlemen’s nip-nips
Delve into Japanese lesbian manga with new book “The Introduction to the World of Yuri”
Solo cherry blossom viewing — 30 percent of young men in survey plan to see sakura alone【Survey】
Tokyo’s Hello Kitty theme park to host stage reading of homosexual romance novel
Japanese boys love game wants players to unleash their libido, match some man-nipples