
A special ingredient from Japan’s southwestern Kumamoto prefecture transforms Japan’s most traditional cooking essential into something new.
The exact shade of soy sauce varies by the exact maker and recipe, but you can just about always expect Japan’s most important seasoning to be a dark brown, and sometimes almost black. That inky appearance is what allows clever dishware designers to create soy sauce dishes with contours that use it like paint on a canvas, producing poured pictures of familiar faces from kabuki and Star Wars.
But there’s a new type of soy sauce being offered in Japan that’s unlike anything we’re used to, because it’s bright red.
Bottled in an appropriately avant-garde glass container, this eye-catching sauce is indeed soy, and the company behind it, Shinsei, promises a proper bonito-stock flavor. There’s a little something extra in the ingredient list, though: tomato.
Specifically, the soy sauce is made with the addition of a puree ofHatibee tomatoes, grown in the Yatsushiro district of Kumamoto Prefecture, Japan’s top tomato producer. Aside from giving the sauce its unique color (the red soy sauce contains no artificial colorings), the tomato puree also adds a refreshing tartness to soy sauce’s ordinarily salty-only flavor, Shinsei says.
In addition to traditional Japanese dishes like sushi or tamagokake gohan (raw egg on white rice), Shinsei also recommends its red soy sauce as a condiment on sliced cheese, making for a stylish, original, and extremely easy-to-make hors d’oeuvre.
Of course, the red soy can also be used for any other recipe that calls for soy sauce as well, with Shinsei’s chefs adding it to a number of meat and vegetable dishes in their promotional photos.
As a new innovation, Harabee Tomato Red Soy Sauce isn’t quite ready for a regular supermarket debut just yet. However, it is being offeed through a crowdfunding campaign on website Makuake here, with reward tiers starting at 3,500 yen (US$32) for a two-bottle set.
Source: Makuake via Japaaan
Images: Makuake
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!






The pros and cons of using Fluffy Foam Soy Sauce【Taste test】
Soy sauce on pancakes? We try the newest dessert idea from a century-old soy maker【Taste test】
Sales for clear soy sauce are up, and here’s one way to use it to beat the heat with a cold treat
Century-old brewery crafts soy sauce specifically for use on pudding
Putting Japanese soy sauce on ice cream: Just crazy enough to work? 【Taste test】
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
American Reddit post claims this soy sauce will change your life【Taste test】
Celebrate your love for Japanese bento with new soy sauce fish bottle pens
“Powder Soy Sauce” is so much more than its name suggests【Taste test】
We tried cocoa soy-sauce paste and opened up a whole new world of possibilities【Taste test】
Decorate your room like a bento box with the new soy sauce bottle light
Transparent soy sauce is a thing — we saw it, we tried it, we’re confused by it
Japan now has fish-shaped soy sauce bottle hand cream
Enjoy a refreshing bottle of just-kidding “soy sauce” from Japanese vending machines this summer
Soy Shape saucers add a third dimension to your sushi experience
Spirited Away No Face soy sauce bottle and rice scoop will bring taste of Ghibli to your kitchen
Make soy sauce eggs in minutes with popular new Japanese product from Daiso
New Japanese bath oils make you feel like you’re soaking in soy sauce and rayu chilli oil
Burger King Japan unleashes red burgers and Angry Sauce on my stomach 【Taste test】
Donuts with seaweed and soy sauce — Is Japan’s Mister Donut idea too Japanese for its own good?
“Red Wing Burger” is the newest crazy creation from Japan’s oldest hamburger chain【Taste test】