
A special ingredient from Japan’s southwestern Kumamoto prefecture transforms Japan’s most traditional cooking essential into something new.
The exact shade of soy sauce varies by the exact maker and recipe, but you can just about always expect Japan’s most important seasoning to be a dark brown, and sometimes almost black. That inky appearance is what allows clever dishware designers to create soy sauce dishes with contours that use it like paint on a canvas, producing poured pictures of familiar faces from kabuki and Star Wars.
But there’s a new type of soy sauce being offered in Japan that’s unlike anything we’re used to, because it’s bright red.
Bottled in an appropriately avant-garde glass container, this eye-catching sauce is indeed soy, and the company behind it, Shinsei, promises a proper bonito-stock flavor. There’s a little something extra in the ingredient list, though: tomato.
Specifically, the soy sauce is made with the addition of a puree ofHatibee tomatoes, grown in the Yatsushiro district of Kumamoto Prefecture, Japan’s top tomato producer. Aside from giving the sauce its unique color (the red soy sauce contains no artificial colorings), the tomato puree also adds a refreshing tartness to soy sauce’s ordinarily salty-only flavor, Shinsei says.
In addition to traditional Japanese dishes like sushi or tamagokake gohan (raw egg on white rice), Shinsei also recommends its red soy sauce as a condiment on sliced cheese, making for a stylish, original, and extremely easy-to-make hors d’oeuvre.
Of course, the red soy can also be used for any other recipe that calls for soy sauce as well, with Shinsei’s chefs adding it to a number of meat and vegetable dishes in their promotional photos.
As a new innovation, Harabee Tomato Red Soy Sauce isn’t quite ready for a regular supermarket debut just yet. However, it is being offeed through a crowdfunding campaign on website Makuake here, with reward tiers starting at 3,500 yen (US$32) for a two-bottle set.
Source: Makuake via Japaaan
Images: Makuake
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!






The pros and cons of using Fluffy Foam Soy Sauce【Taste test】
Soy sauce on pancakes? We try the newest dessert idea from a century-old soy maker【Taste test】
Sales for clear soy sauce are up, and here’s one way to use it to beat the heat with a cold treat
Century-old brewery crafts soy sauce specifically for use on pudding
Putting Japanese soy sauce on ice cream: Just crazy enough to work? 【Taste test】
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
New zombie ship sets sail in Japan, includes Shinkansen tickets and all-you-can-eat sushi
Tokyo’s best ramen breakfast? Restaurant two minutes from Tokyo Station is a strong contender
Japan’s newest Shinkansen has no seats…or passengers [Video]
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Ghost in the Sheel goes traditional with Japanese porcelain Tachikoma robots, only 50 to be made
Room 404: What happened when we stayed in an unlucky hotel room in Japan
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Can you eat lunch in Tokyo for less than 500 yen?
A look back on 40 years of Japanese schools banning stuff
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
American Reddit post claims this soy sauce will change your life【Taste test】
“Powder Soy Sauce” is so much more than its name suggests【Taste test】
Celebrate your love for Japanese bento with new soy sauce fish bottle pens
We tried cocoa soy-sauce paste and opened up a whole new world of possibilities【Taste test】
Decorate your room like a bento box with the new soy sauce bottle light
Transparent soy sauce is a thing — we saw it, we tried it, we’re confused by it
Japan now has fish-shaped soy sauce bottle hand cream
Enjoy a refreshing bottle of just-kidding “soy sauce” from Japanese vending machines this summer
Soy Shape saucers add a third dimension to your sushi experience
Spirited Away No Face soy sauce bottle and rice scoop will bring taste of Ghibli to your kitchen
Make soy sauce eggs in minutes with popular new Japanese product from Daiso
New Japanese bath oils make you feel like you’re soaking in soy sauce and rayu chilli oil
Burger King Japan unleashes red burgers and Angry Sauce on my stomach 【Taste test】
Donuts with seaweed and soy sauce — Is Japan’s Mister Donut idea too Japanese for its own good?
“Red Wing Burger” is the newest crazy creation from Japan’s oldest hamburger chain【Taste test】