
Japan’s mysterious “hazy-tasting” confectionary joins the Häagen-Dazs ice cream team.
Nine times out of ten, when you spot green ice cream in Japan, it’s green tea-flavored ice cream. And when you catch a glimpse of a package with the traditional Japanese aesthetics of Häagen-Dazs’ latest offering, you might feel even more confident in expecting a mouthful of matcha flavor in every bite.
However, peel off the lid and you’ll quickly see that’s what inside is a brighter shade of green than the deep shade indicative of green tea sweets, because this isn’t matcha ice cream, it’s zunda ice cream.
The new flavor is part of Häagen-Dazs’s Hana Mochi line, which combines the company’s signature premium ice cream with classic Japanese desserts. This time, the team-up is with zunda mochi, a soybean-based confectionary that’s the representative sweet treat of Miyagi Prefecture, located in Japan’s northeastern Tohoku region.
Japanese people often describe the taste of zunda mochi as moyamoya, a word that translates roughly to “hazy” or “indistinct,” but perhaps the better way to describe it would be complex. Zunda is a mix of sweet, salty, and bitter notes which mix together for something that’s subtle and hard to pin down, with a lingering yet clean finish that leaves the palate ready for another bite.
The top layer of the zunda Häagen-Dazs is a stratum of zunda-infused sweet bean paste, and waiting underneath is a base of chamame bean and milk ice cream. Once we’d stretched a mouthful up high enough to take a bite, we found out that in addition to a complex flavor, the zunda Häagen-Dazs has a complex texture as well. There are bits of edamame beans mixed into the sweet bean paste, giving it a tough of tongue-pleasing grit, but the mochi is smooth and chewy, while the ice cream is, of course, creamy.
Add in the moyamoya flavor, and the 295-yen (US$2.80) Häagen-Dazs Zunda Mochi ice cream will give you a lot to think about as you eat it, but that’s not at all a bad thing when they’re all happy thoughts.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
New marvelously mysterious mochi ice creams celebrate 40 years of Häagen-Dazs Japan
Häagen-Dazs’ new chestnut mochi ice cream is ready to fall into our stomachs this autumn
Häagen-Dazs Japan’s delicious mochi ice cream makes a comeback this fall
Häagen-Dazs’ triple cherry blossom mochi ice cream promises Japan an early taste of spring
Japan releases first official sakura cherry blossom forecast for 2026
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Japanese vending machine serves up unique drinks at four Tokyo train stations
36th Annual International Snowball Fight Competition to be held in Uonuma this February
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Gacha capsule toy paradise for adults appears at Akihabara Station
Centuries-old Japanese store revolutionises the fragrance world with new incense cord
Canned cuteness as Hello Kitty and friends kick off Can Chara capsule toy line【Photos】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Häagen-Dazs releases new mochi ice cream, and it’s amazing! 【Taste test】
Häagen-Dazs’ awesome mochi ice creams with black sugar syrup and sweet miso glaze are coming back
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs’ beloved mochi ice cream is back with a new black sesame syrup flavor
Häagen-Dazs Japan comes out with sticky-sweet new line of ice cream containing … mochi!
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs’ upcoming traditional Japanese sweets cafe in Tokyo has our mouths watering already
Häagen-Dazs’ Japan’s new sweet potato ice cream disappoints AND completely satisfies us
Häagen-Dazs Japan gives us glorious Banana Chocolate ice cream
Häagen-Dazs Japan announces azuki bean ice cream, net users go wild
Häagen-Dazs awesome hojicha latte is a whole new way to love Japanese tea ice cream
We try the new Häagen-Dazs Matcha Pie ice cream from Japan
Häagen-Dazs’ new gold matcha ice cream has French heritage and our full attention
Häagen-Dazs may have made the perfect sweet potato ice cream, and it’s a Japanese convenience store exclusive
Anime ice cream — Häagen-Dazs Japan releases beautiful shojo-style anime ad【Video】
Leave a Reply