
Never again let your parents tell you nothing good happens from playing video games.
As a franchise that is now over 20-years-old, Pokémon has expanded way past its origins as a video game. From official Pokémon manhole covers to Pokémon-themed marriage registration forms, fans of the series are able to enjoy Pokémon in all aspects of their lives.
However, for some Pokémon masters, their love for the game leaps over the boundaries of daily life—in the case of one neuroscientist, Pokémon played an active part in propelling their research.
▼ No Pokémon were harmed in the experiment and the making of this video.
Jesse Gomez, now currently an assistant professor at Princeton University, conducted a series of studies comparing the brains of individuals who grew up playing Pokémon versus those who had no experience playing the game.
With a group of volunteers and a couple of MRI scans, the researcher found that those who had played the beloved series growing up had distinctive brain activity in their visual cortex when shown images of Pokémon. On the other hand, those who never experienced the game had little to no brain activity in their visual cortex, giving no particular response to visual Pokémon-related stimuli.
What makes this research important is that it’s evidence of how the human brain dedicates specific areas of itself for particular pieces of visual information—a more common example of this phenomenon is facial recognition. With these new findings, the young scientist hopes to push his work towards research aimed at building resources for children with developmental disabilities as well as those who suffer from conditions such as dyslexia.
An abridged, translated version of Jesse’s findings have also circulated on the Japanese net, and needless to say Japanese netizens were mildly amused. Here are a few choice reactions we’ve picked out:
“If it’s Pokémon Go, it’d be impossible to remember every single Pokémon.”
“Huh, maybe I should go buy Digimon and test this out myself.”
“I wonder if this also applies to idol fans.”
Some gamers continue gaming well into adulthood, keeping up with the new consoles and games pumped out every year, whereas some gamers stop altogether due to reasons related to time, finances, and loss of interest. But regardless of where we turn out, just like Jesse, the games we encountered and grew up with can encourage and inspire us well beyond the screen.
Source: YouTube/Science Friday via Otakomu
Insert image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Research from Tohoku University claims video games impair brain development in children
Shut up mom, scientists proved playing video games is actually good for your brain!
Artist visualizes Pokémon as real animals for Poké-tastic results
Terrifying video shows Japanese man playing Pokémon GO while driving sightseeing bus 【Video】
Get lost all the time? Can’t read maps? Study says you should play more Super Mario 64
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Over 1,400 cities in Japan see foreign population rise, total populations drop in new statistics
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Stray cats almost became classified as an invasive species in Japan but the change was overturned
7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
Japan’s new beer glass is designed to force you to drink…water [Video]
Starbucks Japan unveils new Kyoho grape drinks for a taste that’s quintessentially Japanese
Did you know? Only one Beard Papa’s in all of eastern Japan sells soft serve in a cream puff
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Eight video games get awesome Disney-esque makeovers
League of Pokémon? Fans aren’t too happy about new Pokémon MOBA game from China’s Tencent【Video】
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Japanese fish that beat Pokémon Sapphire are retiring from video game streaming【Video】
Pokémon Company’s job listing hints at a new Pokémon game coming to smartphones
You can now turn your smartphone into a Pokémon Pokédex thanks to Bandai【Photos】
Pokémon Prism is the latest Pokémon fan game, but how long does it have to live? 【Video】
Brand-new Pokémon games, Sword and Shield, announced for Nintendo Switch【Video】
First-time Pokémon player has an extra-dark theory about how to make money in Sword and Shield
“Pokémon with guns” game Palworld’s developer gets sued by Nintendo/Pokémon Company
Survey reveals why Japanese players quit Pokémon GO, and it’s likely not for the reason you think
A Pokémon glitch no one discovered in 18 years has been found…by a pet fish in Japan?!?【Videos】
New Pokémon mobile game, Pokémon Sleep, promises to turn sleeping into entertainment【Video】
Pokémon is getting another smartphone game this spring, and it’s “figure”-based 【Video】
6 reasons why Pokémon GO might make a comeback, according to P.K. Sanjun
Korean authorities seize 530,000 fake Pokémon plushies, show off portion in video【Video】