
Luxury Japanese fruit meets the mouth of Mr Sato.
Ever since we tried Japan’s most expensive variety of grape last summer, our taste buds have been yearning for another hit of sweet opulence.
Thankfully, the opportunity for another luxurious fruit tasting arose once again, and this time it was our Japanese-language reporter Mr Sato who won the janken competition in the office, meaning he was the lucky one who got to taste-test one of the country’s most expensive strawberries.
▼ Sold at posh department store Isetan, these strawberries retail for 1,080 yen (US$9.88) each.
Grown in Miyagi Prefecture, these strawberries are called Migaki Ichigo Platinum. “Migaki” translates to “polished“, while “ichigo” means “strawberry“, creating an apt name for the fruit, which comes packaged like a polished jewel.
On the back of the case is the word “tochiotome“, a highly esteemed type of strawberry prized for its beautiful shape and colour, and sought after for its sweet, large, tender flesh.
Mr Sato had tried cheaper, supermarket-bought tochiotome strawberries before, but none of them had ever looked as shiny and enticing as this gem. According to the information he was given, Migaki Ichigo are produced by skilled strawberry farmers using cutting-edge “IT farming technology”, which makes it possible to produce consistently high-quality strawberries.
Lifting it out of its box, Mr Sato hesitated to eat such a grand specimen, but its perfect deep red hue and robust shape had him salivating.
▼ He parted his lips and plunged the strawberry into his mouth.
As soon as he bit into the flesh, the juice from the fruit spilled out onto his tongue, sending out a bold sweetness and subtle acidity to his taste receptors. While the flavour was sublime, the texture was particularly exquisite – it was neither too hard nor too soft, helping to deliver the flavour of the juice in perfect measures.
It was at least two ranks above any other strawberry he’d ever tried in terms of flavour, appearance and delicate sweetness.
After tasting the expensive fruit, Mr Sato came to realise that not all strawberries are made the same. And while the high price tag might seem exorbitant at first, it was entirely worth it for the decadent experience.
The Migaki Ichigo is in season now, so if you’d like to treat yourself to a taste of luxury, keep an eye out for the jewel-like fruit at department stores or online at shopping sites like Yahoo, Amazon and Rakuten.
If you prefer to spend your hard-earned money on something a little more substantial, though, you might want to consider adding the $29 Japanese persimmon to your bucket list of expensive fruit experiences.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]









Japanese vending machine sells just one thing at this station
Can we pick out the expensive Japanese watermelon in a blind taste test?
Can we pick out the expensive Japanese grapes in a blind taste test?
Taste-testing Japan’s crazy-expensive 3,240-yen (US$29) persimmon
Do expensive 10,000 yen Japanese cherries taste better than cheap ones from the supermarket?
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Asakusa’s Yoi no Yoi bar crawl is one of Tokyo’s best local nights out
Testing Japan’s fluffy mayonnaise pancake cooking hack【SoraKitchen】
Five amazing snow-view open-air Japanese hot springs in Hokkaido [Photos]
Satisfy your sweet tooth with cheesecake and more all-you-can-eat sweets at Cheese Garden
Sanrio changes Hello Kitty lead designer for first time in 46 years
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
A look back on 40 years of Japanese schools banning stuff
New Family Mart cinema opens inside Japanese airport
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Is Denny’s Japan’s new ultra-expensive Amaou strawberry parfait worth it?【Taste test】
Peach-scented and flavored strawberries seriously trip us up, still taste deliciously sweet
We try the latest crazy chip flavour from Japan: Strawberry shortcake 【Taste test】
Can we pick out the Japanese premium priced persimmon in this blind taste test?
Japanese bakery’s giant strawberry cake looks the part, but does it taste it? 【Taste test】
THAT MUCH for white rice and one tiny plum? Eating Japan’s most-expensive “cheap” bento【Taste test】
The most expensive fish sausage we could find in Tokyo divides our opinions, empties our wallet
“H” means a few things in Japan, which is why we mistook this vending machine for something else
Our Gluttonous Reporter Mr. Sato Devours a 65-Strawberry Parfait Tower!
This is what a 10,800-yen (US$100) Tokyo sushi boxed lunch looks like【Taste test】
What’s it like to eat eel from a Japanese vending machine?
Cheap vs. expensive — Is a premium-priced tempura bento really worth it?【Taste test】
We tried takoyaki-flavored toothpaste with surprising results【Taste test】
Mr. Sato eats banana flower, still isn’t sure what it tastes like, loves it anyway【SoraKitchen】
This ridiculously expensive Tokyo sandwich was worth every one of the 8,650 yen it cost us
Is this Tokyo eatery’s 150-year-old pickled octopus recipe worth the hype? We find out 【Taste test】
Leave a Reply