
Sometimes a little change in perception is all you need.
Now that the first month of the new year has passed, maybe now’s a good time to review those New Year’s resolutions. Did you give up on your goal of eating a pack of natto a day? Not having any luck giving up your Starbucks Japan addiction? If you’re not as on-track towards completing your goals as you’d like, whether they’re New Year’s resolutions or otherwise, don’t be discouraged. We’ve got an inspirational message to share with you, courtesy of Seibu and Sogo department stores.
Well, it might take a little bit to understand the inspirational part about it. The ad, which features a sumo wrestler standing in a power pose with a determined expression on his face, actually sounds kind of depressing at first. The text reads:
“Sudden comebacks can happen.
I don’t believe those words.
Miracles don’t exist.
But even so, people will say things without thinking, like,
Even small fighters can take on things bigger than themselves.
Change your thinking, and fight using everything you’ve got.
Now is the time to fight on.
But that kind of thinking is stupid.
It’s smart to quit a battle you know you can’t win.
I’m just being pushed into something I can’t achieve.
I’m driven to the edge, already backed into a corner.”
It sounds pretty depressing, until you read the small, red text underneath, telling you to read the lines again from bottom to top instead of top to bottom. When you do that, the words become instantly more inspirational:
“I’m driven to the edge, already backed into a corner.
I’m just being pushed into something I can’t achieve.
It’s smart to quit a battle you know you can’t win.
But that kind of thinking is stupid.
Now is the time to fight on.
Change your thinking, and fight using everything you’ve got.
Even small fighters can take on things bigger than themselves.
But even so, people will say things without thinking, like,
Miracles don’t exist.
I don’t believe those words.
Sudden comebacks can happen.”
With just a little change of perception, the whole meaning behind the message changes completely. And if you recognize the sumo wrestler featured in the ad, then you’ll understand the message even better. His name is Enhou Akira, and he is the smallest and lightest sumo fighter in the top division of the Grand Sumo Tournament, who has gone from being a nobody to beating the second-highest ranking sumo wrestler in Japan in the space of a year.
▼ There’s a video advertisement, too.
So take this as a lesson that, yes, it’s alright to be down once in a while, but there are possibilities in every disadvantage, and sudden comebacks can happen if you just look at things a little differently from before. If a relatively small sumo wrestler can take down someone two times his size, so, too, can you take down your goals!
Top image: YouTube/Seibu Sogo Channel
Insert images: PR Times, YouTube/Seibu Sogo Channel
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]



Sumo wrestlers are back to slap out autographs at a powerful tempo【Videos】
The bigger they are… Smallest top sumo wrestler takes on yokozuna with amazing result【Video】
Contest in Japan gives you the chance to be held like a princess by a sumo wrestler
Sumo wrestler quits over COVID-19 fears, breaks no-social-media rule doing so
Sumo salt shaker steals the show in new range of Japanese wrestler goods
Starbucks Japan releases new drinkware and goods for Valentine’s Day
One Piece teaming up with 5 NCAA basketball teams
Almost exactly half of the new adults in Tokyo’s Shinjuku Ward are foreigners
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Village Vanguard’s Blue Lucky Bag may have the most impressive piece of junk ever created
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
One of manga/anime’s greatest love stories is the highlight of Norah Jones’ new music video【Vid】
Entry to Tokyo’s Pokémon theme park zone has physical fitness requirement, will cost a lot
Japan’s 10 best singing voices as chosen by people in the industry
We taste-tested 10 convenience store roll cakes for Roll Cake Day!
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
You can take on sumo wrestlers and drink all the whiskey you want at Tokyo’s new sumo restaurant
Japanese sumo wrestler proves why he’s the sport’s cutest star with another sleeping appearance
28-year-old sumo wrestler dies after contracting coronavirus
Special photo booths let you pose with sumo wrestlers without having to strap on a loincloth
Sumo wrestler vs. 16-month-old toddler: The cutest match you’ll ever see【Video】
Ever wanted a sumo sandwich? New baked goods line gets stamp of approval from wrestlers in Japan
Ultimate lazy chanko – Can you make Japan’s sumo wrestler hot pot stew in a rice cooker?
Think you can match the training regimen of a champion sumo wrestler? 【Video】
Can you enjoy a day at Tokyo’s Kokugikan sumo stadium if you know nothing about the sport?【Pics】
High school students rapidly losing interest in sumo teams because too “painful,” “scary,” and “naked”
Bull Sumo in the Oki Islands 【You, Me, And A Tanuki】
Children’s manga apologizes to sumo wrestler for drawing penis on Ghengis Khan’s face
Burger King’s new sumo burger thuds into Japan…but is it worth the hype?
Leave a Reply