
Does life get any better than a view of a moonlit sky, a sweet treat, and a cat for company?
Häagen-Dazs, the American ice cream maker with the Scandinavian/Germanic-sounding name, has always been happy to add some Japanese flair to its Japan-market flavors, which is how we were graced with such wonders as the Matcha Green Tea Crumble and sesame walnut mochi ice cream. And even when Häagen-Dazs Japan is marketing traditional Western flavors, it still likes to add a Japanese touch.
So with Rum Raisin joining the Häagen-Dazs mini cup lineup, the company has produced a charmingly beautiful anime ad.
Häagen-Dazs is particularly popular with young ladies in Japan, and rum raisin is a favorite of the demographic, so the video features a shojo anime-style character design, as we share a moment with a woman with both a sweet tooth and a gorgeous view from her balcony (although given how elegant it is, we should probably call it a “veranda”).
Taking a break from her candlelight pleasure-reading session, she’s joined by her pet cat as she takes the top off her rum raisin ice cream. Giving it a few taps with her spoon, she discovers it’s still too hard to dig into right away, but as she happily anticipates enjoying her dessert, she notices the reflection of the moon in the utensil, and how similar it looks to the frozen treat, leading to the short’s title, Moon on the Spoon.
When she finally does slip the spoon into the cream, there’s a bit of clever media mixing, as the ice cream itself seems to be actual photos of Häagen-Dazs ice cream, inserted into the animation.
▼ “Häagen-Dazs Rum Raisin: Ice cream to enchant you,” promises the narration.
If the animated star looks familiar to you, it might be because she’s an anime rendering of model and actress Ayami Nakajo.
▼ Nakajo on an actual balcony, for comparison
https://www.instagram.com/p/CDnafGGjXba/
For the last several years, Nakajo has been the “ambassador” of Häagen-Dazs Japan, appearing in various promotions for the brand. It sounds like a literally sweet gig, and she also provides the narration for the Moon on the Spoon anime short, thought we can’t help but wonder if she insisted on being supplied with a cup of actual rum raisin ice cream during recording (for authenticity’s sake, of course).
Source: Häagen-Dazs, YouTube/HAAGENDAZSJAPAN via Anime News Network/Kim Morrissy
Images: Häagen-Dazs, YouTube/HAAGENDAZSJAPAN
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!





Häagen-Dazs Japan announces azuki bean ice cream, net users go wild
Häagen-Dazs Japan releases delectable new ice cream bar flavor — coconut!
Häagen-Dazs’ Japan’s new sweet potato ice cream disappoints AND completely satisfies us
Häagen-Dazs releases new mochi ice cream, and it’s amazing! 【Taste test】
Healthy ice cream? Well, these new Häagen-Dazs vegetable flavors at least sound healthy!
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Will we eat the gyoza or our words at this all-you-can-eat dumpling challenge?
Over a billion yen in smuggled gold found inside sex dolls by Japanese investigators
TKG Debate: What’s the best way to eat Japan’s beloved raw egg comfort dish?
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Totoro Soot Sprites are here to help keep your organized as adorable paper clips[Photos]
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
We try the new Häagen-Dazs Matcha Pie ice cream from Japan
Häagen-Dazs may have made the perfect sweet potato ice cream, and it’s a Japanese convenience store exclusive
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs Japan gives us glorious Banana Chocolate ice cream
Häagen-Dazs Japan recommends ice cream with tomato and avocado, so we trust them and try it
Häagen-Dazs Japan turns 30, celebrates with commemorative rose and sakura ice cream
Häagen-Dazs Japan making ice cream classier than ever in Japan with wine and Opera flavors
Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
Häagen-Dazs adds new Matcha Cheese Cookie ice cream to its Decorations series in Japan
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
New marvelously mysterious mochi ice creams celebrate 40 years of Häagen-Dazs Japan
Häagen-Dazs Japan’s new ice cream flavor will taste like yogurt and honey!
Häagen-Dazs Japan’s delicious mochi ice cream makes a comeback this fall
Häagen-Dazs’ awesome mochi ice creams with black sugar syrup and sweet miso glaze are coming back
What’s so “Japan mind” about Häagen-Dazs’ new “Japan Mind” ice cream?