
People grumbled about the Airism face coverings, and it looks like Uniqlo listened.
With masks being as important as shirts and pants during the coronavirus pandemic, it was only a matter of time until Uniqlo, Japan’s favorite affordable clothing brand for two decades and counting, got into the mask-making business. When that day came in June, shoppers quickly bought up the Yamaguchi-based apparel company’s first mask shipments, but some customers ended up less than perfectly pleased.
Uniqlo’s masks are part of its Airism line, which also includes inner and underwear made of a cool, lightweight material. However, the three-layer construction of Uniqlo’s Airism masks meant that while they were comfortable when you first slipped them on, they soon became hot and unpleasant to wear.
So Uniqlo’s designers have gone back to the drawing board and created an updated version that seeks to address that problem. The new masks are still part of the Airism line and continue the three-layer format, with a virus-blocking filter in the middle. The inner and outer layers, though, are now made out of a mesh in order to help you breathe more easily and keep your face cool while still keeping you safe.
▼ The new masks’ construction
While Uniqlo still doesn’t offer its masks in the same wide spectrum of hues as its other items, it has at least expanded the selection to a second color, with gray masks now an option alongside white ones.
The new masks, which come in a three-pack for 990 yen (US$9), are on sale now through Uniqlo’s online shop here and will start showing up in brick-and-mortar stores between August 22 and 24, depending on exact location. Considering how high the initial demand was for the first Airism masks these are likely to sell out quickly too, and should they be all gone by the time you get to the store, we do at least have an idea about how to make your own (though it will cost you a little dignity).
Source, images: Uniqlo
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




Uniqlo sister brand GU’s masks have one advantage over Uniqlo’s Airism masks
We test out Uniqlo’s “new and improved” Airism mask for form, fashion, and function
Customers race to Uniqlo for new summer face masks, but are they really worth the hype?
Do the new Uniqlo summer face masks really deserve bad reviews?
How to make your own sold-out Uniqlo Airism mask in less than two minutes
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Here comes a new katsudon: ice cream katsudon?!?
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Naomi Osaka stirs up debate about what it means to be Japanese following U.S. Open victory
Japanese gamer furniture company creates cabinets just for collectible trading card gamers【Pics】
Doraemon anime’s visual & script changes for U.S. TV detailed
In Kyoto, “Hey, you’ve got a really nice watch” is NOT a compliment, Japanese businessman says
Ghost in the Sheel goes traditional with Japanese porcelain Tachikoma robots, only 50 to be made
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
If you haven’t tried an antenna shop in Japan, you’re missing out
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Special warm face masks for winter go on sale in Japan, and we test them out
Studio Ghibli Uniqlo shirts and bags on sale now, but not in Japan【Photos】
Test-peeing Japan’s urine absorbing Morescue underpants【Experiment】
Gundam face masks will help you stay safe when you have to be mobile during the pandemic【Photos】
High-price face mask boutiques open in Tokyo, where masks are fashion statement, not political
Mayhem at Uniqlo in Japan as customers fight to grab the Jil Sander collection
Studio Ghibli and Uniqlo team up for line of beautiful T-shirts and bags, but not in Japan【Pics】
Japanese tactical face mask lets you weather the coronavirus storm while looking awesome【Photos】
Uniqlo now sells flowers in Tokyo, but are they on brand with quality for price?
Uniqlo Japan’s lucky bag creates chaos at Tokyo store
Awesome Nintendo fan craft idea: Power up your cloth face mask into a Switch-style mask【Pics】
New limited-edition Sailor Moon masks on sale at the Sailor Moon Store
Pokémon Shirts launches new face mask range in Japan【Photos】
Leave a Reply