
People grumbled about the Airism face coverings, and it looks like Uniqlo listened.
With masks being as important as shirts and pants during the coronavirus pandemic, it was only a matter of time until Uniqlo, Japan’s favorite affordable clothing brand for two decades and counting, got into the mask-making business. When that day came in June, shoppers quickly bought up the Yamaguchi-based apparel company’s first mask shipments, but some customers ended up less than perfectly pleased.
Uniqlo’s masks are part of its Airism line, which also includes inner and underwear made of a cool, lightweight material. However, the three-layer construction of Uniqlo’s Airism masks meant that while they were comfortable when you first slipped them on, they soon became hot and unpleasant to wear.
So Uniqlo’s designers have gone back to the drawing board and created an updated version that seeks to address that problem. The new masks are still part of the Airism line and continue the three-layer format, with a virus-blocking filter in the middle. The inner and outer layers, though, are now made out of a mesh in order to help you breathe more easily and keep your face cool while still keeping you safe.
▼ The new masks’ construction
While Uniqlo still doesn’t offer its masks in the same wide spectrum of hues as its other items, it has at least expanded the selection to a second color, with gray masks now an option alongside white ones.
The new masks, which come in a three-pack for 990 yen (US$9), are on sale now through Uniqlo’s online shop here and will start showing up in brick-and-mortar stores between August 22 and 24, depending on exact location. Considering how high the initial demand was for the first Airism masks these are likely to sell out quickly too, and should they be all gone by the time you get to the store, we do at least have an idea about how to make your own (though it will cost you a little dignity).
Source, images: Uniqlo
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




Uniqlo sister brand GU’s masks have one advantage over Uniqlo’s Airism masks
We test out Uniqlo’s “new and improved” Airism mask for form, fashion, and function
Customers race to Uniqlo for new summer face masks, but are they really worth the hype?
Do the new Uniqlo summer face masks really deserve bad reviews?
How to make your own sold-out Uniqlo Airism mask in less than two minutes
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Family Mart’s Shibuya Cat Street shop hosts first-ever rescue cat photo exhibition for Cat Day
Tokyo’s dedicated Nintendo store finally begins offering its exclusive items online
Japanese potato chip Rubik’s Cubes coming soon
The results are in! One Piece World Top 100 characters chosen in global poll
Why 7-Eleven Quite Literally Dominates, and Why You Won’t Find One in Shikoku… Yet
New sun protection mask becomes popular in Japan
566 million yen in gold bars donated to Japanese city’s water bureau
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Special warm face masks for winter go on sale in Japan, and we test them out
Studio Ghibli Uniqlo shirts and bags on sale now, but not in Japan【Photos】
Test-peeing Japan’s urine absorbing Morescue underpants【Experiment】
High-price face mask boutiques open in Tokyo, where masks are fashion statement, not political
Gundam face masks will help you stay safe when you have to be mobile during the pandemic【Photos】
Mayhem at Uniqlo in Japan as customers fight to grab the Jil Sander collection
Studio Ghibli and Uniqlo team up for line of beautiful T-shirts and bags, but not in Japan【Pics】
Japanese tactical face mask lets you weather the coronavirus storm while looking awesome【Photos】
Uniqlo now sells flowers in Tokyo, but are they on brand with quality for price?
Uniqlo Japan’s lucky bag creates chaos at Tokyo store
Awesome Nintendo fan craft idea: Power up your cloth face mask into a Switch-style mask【Pics】
New limited-edition Sailor Moon masks on sale at the Sailor Moon Store
Pokémon Shirts launches new face mask range in Japan【Photos】