
There’s no law that says kids can’t try this “enchanted” limited-edition Suika Bar.
One of the most popular popsicles on the market in Japan is the Suika Bar. Translating to “Watermelon Bar”, this icy confection is shaped like a slice of watermelon and looks just like one, with red watermelon juice and chocolate “seeds” scattered throughout.
Particularly popular with young people during the summer months, the Suika Bar sometimes appears in limited-edition flavours, and this month they’ve snuck an especially weird one onto the market.
▼ Say hello to the “Enchanted!? Suika Bar“
What makes this new icy pole so different isn’t just the unusual packaging. Nor is it the fact that the watermelon slice appears to be purple instead of red. No — what makes this confection different is the fact that it contains alcohol.
Our Japanese-language reporter Egawa Tasuku stumbled upon the new Suika Bar in the ice cream freezer at the convenience store, with a handwritten note beside it that read: “This product contains alcohol. Those who are sensitive to alcohol, please be aware.”
https://www.instagram.com/p/CFeiid5pFdT/?utm_source=ig_embed
An alcoholic Suika Bar was something Egawa had never seen before so he immediately purchased a couple and took them home to see what they would taste like. Looking closely at the package once he got home, he could see the bar’s well-known hippo character with a concerned look on its face, beside a warning label that read: “This product contains alcohol. Alcohol content 0.2 percent”.
Now you might be wondering if this bar, usually a favourite choice for children in its non-alcoholic form, would be okay for kids to eat. Egawa wondered this too, but there are no restrictions against children purchasing this product, due to the low alcohol content.
There are, after all, liqueur chocolates on the market like Bacchus and Rummy, which contain 3.2-percent and 3.7-percent alcohol respectively. Plus, the Ministry of Agriculture, Forestry and Fisheries stipulates that the alcohol content of Narazuke (traditional Japanese pickles made with sake) needs to be at least 3.5 percent or more. It’s not uncommon for children to eat these sorts of pickles, and even liqueur chocolates if they’re lying around the house, without any ill or drunken effects so the decision as to whether children should eat these popsicles or not is not so much a legal matter as it is a moral one.
▼ According to the packaging, this product contains “Western alcohol jelly”.
Western alcohol usually refers to wine or spirits like vodka, as opposed to Japanese sake or shochu. Taking a look at the back of the packet failed to reveal exactly what type of western liquor was used in the making of the product, but it did say it contained both cherry and watermelon juice.
Though it contained watermelon juice, it certainly didn’t look like an ordinary Suika Bar. The “enchanted!?” bar had turned purple, and instead of the familiar crunchy chocolate pieces, there were smooth jelly pieces instead.
After taking a bite, Egawa felt he got a very faint taste of alcohol from the liquor-infused jellies. It wasn’t a really harsh taste of alcohol, though — more like the tart bite you’d get from a slightly fermented overripe pear.
It was fruity and delicious, and when the popsicle was still frozen, the jelly pieces were slightly crunchy. After a while, the bar warmed up a little, melting the jelly pieces ever so slightly, changing their texture. This change in texture as you eat the bar is a really fantastic idea, and Egawa actually preferred the slightly melted jelly mouthfeel.
That’s when he remembered he’d purchased two of these popsicles, and the other one was on the table, melting rapidly. That gave him the idea to let it melt all the way through, and then pour the whole thing into a glass.
▼ He happened to have a lemon sour handy so he added that in as well.
Before he knew it, he’d created a cocktail, and the lemon and watermelon flavours blended together beautifully. It was a fantastic beverage and one that Egawa would try again in a heartbeat.
Priced at 151 yen (US$1.43), the Enchanted!? Suika Bar is only available for a limited time. Its purple hue and “enchanted” nature hints that this is a special treat designed for the Halloween season, because this is the time of year when everything from doughnuts to McDonald’s fries turn a spooky shade of purple.
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]









Daiso can help you beat the heat this summer with DIY fruity Suika and Melon Bars【Taste test】
Family Mart releases huge range of cute sweets for Cat Day in Japan
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
An ode to Japan’s musical trucks and the wondrous things they sell
We visit the Hello Kitty theme park to eat an adorable Sanrio meal
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Private booths are coming to Japan’s Shinkansen bullet trains even sooner than we’d thought【Video】
Turn clear files into works of art with cleverly designed Japanese scroll
Japanese hotel offering sports car touge tours, no Japanese-language ability required
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Japanese movie theater chain’s popcorn earns highest Grand Prix quality certification
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply