
“This is a red just for me” say the scarlet-eyed anime icon.
The upcoming Evangelion: 3.0+1.0 Thrice Upon a Time movie is supposed to be the final conclusion to the landmark anime franchise, and with both the expectations and budget for the movie being sky-high, it’s sure to be a treat for the eyes in terms of visual artistry. Unfortunately, its release has been postponed due to the coronavirus pandemic, but for fans wanting a glimpse of gorgeous Eva animation, there’s an alternative in the form of a new cosmetics ad starring Eva’s Rei Ayanami.
Rei was first announced as a spokescharacter for Japanese makeup manufacturer Kanebo’s Kate sub-brand back in October, but it wasn’t until this week that the Red Nude Rouge EV lip rouge model officially went on sale. To commemorate the event, illustrator Mai Yoneyama has produced an animated promotional video titled Rei Ayanami Puts on Lip Rouge for the First Time, and Then…
Also part of the project is voice acting legend Megumi Hayashibara, who intones, “This is a red just for me” as Rei brushes the applicator over her lips, referencing how the Red Nude Rouge EV includes both red and beige pigments, allowing you to customize the shade to your exact preference.
As for what happens next, we get a glimpse of Rei, dressed up in a fashionable outfit, waiting for someone in a crowded public place.
While we never see who her rendezvous is with, the video does show us something special: a rare example of the Rei, who’s default mood is unnervingly stoic, smiling.
▼ Four different base shades of red are on offer.
Kate’s Red Nude Rouge EV is available in limited quantities exclusively through online sales, and can be ordered through Amazon Japan here, with prices starting at 1,980 yen (US$19). Oh, and don’t worry about the “nude” part of the name. It just means that the rouge can be blended for a natural look, so it won’t get you in trouble with Evangelion’s keep-it-clean request to fan artists.
Source: PR Times
Top image: YouTube/Kanebo Cosmetics【official】
Insert images: YouTube/Kanebo Cosmetics【official】, Amazon Japan/Kate
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter, where he never gets tired of listening to Megumi Hayashibara.






Japan’s newest lipstick model is…anime’s Rei Ayanami?!?
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Bizarre Japanese vending machine sells “Peace and Equality” and “Angels and Demons”
Kanji ice cream becomes a sell-out hit in Japan
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Japan has a new cute and clever sunblock for cat lovers
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
The story of our reporter P.K. Sanjun’s heart attack
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa