Rei Ayanami
It’s not the first full-scale figure of the Eva pilot, but it’s the first one you can pose.
“The cutest Rei Ayanami” and glowing Unit-01 don’t come cheap, but they offer serious impact for truly hard-core Evangelion fans.
The final item in the Evangelion x Japanese Sword doll series looks awesome…and she’ll cut you if you disagree.
While there’s no way you could call the Evangelion franchise underappreciated as a whole, one part of the anime classic that often gets overlooked is its effective use of color. Add a couple of splashes of green and black to a field of purple, for example, and any fan will instantly think of the show’s central robot, Eva Unit-01.
Likewise, it’s impossible to imagine Rei Ayanami, Evangelion’s most famous female character, without the otherworldly fragile aura imparted by her distinctive blue hair. The color is so iconic that one Japanese paint company has even started selling a new shade, Ayanami Blue, that’s an exact match or Rei’s trademark tresses.
On August 15, Japanese convenience store chain Lawson launched a Evangelion tie-in campaign to promote the November release of the film Evangelion: 3.0 You Can (Not) Redo.
Like any other Japanese convenience store promotion, Lawson is selling a small collection of limited-edition Evangelion goods and snacks. Among them is a package of 2 “churro sticks” called “Rei Ayanami’s Spear of Longinus,” supposedly modeled after the iconic weapon.











Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Bizarre Japanese vending machine sells “Peace and Equality” and “Angels and Demons”
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Kanji ice cream becomes a sell-out hit in Japan
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Japan has a new cute and clever sunblock for cat lovers
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
The story of our reporter P.K. Sanjun’s heart attack
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Bizarre Japanese vending machine sells “Peace and Equality” and “Angels and Demons”
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Kanji ice cream becomes a sell-out hit in Japan
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
The story of our reporter P.K. Sanjun’s heart attack
McDonald’s Japan adds curry French fry flavor, regional-taste burgers to its menu with Gotochi Mac
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Man in Japan calls in bomb threat because he doesn’t want to go to his own work farewell party
10 tips to remember for your first trip to izakaya, Japan’s awesome traditional pubs【Video】
Japan has a new cute and clever sunblock for cat lovers
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
Memorial bell inside Hiroshima’s Peace Park has been silenced, but for a sweet reason