
The truck is only open for five hours a day during the weekend…but we had to have it!!
There’s a mysterious little sweets food truck in Tokyo that only appears on the weekends: it’s called Mrs. Charlotte, and it’s themed on the color purple. The whole truck is decked out in purple and much of what they serve is purple, so Mrs. Charlotte has made a name for itself for being the cutest little sweet shop in town.
Our Japanese-language reporter Ayaka Idate’s favorite color is purple, so when she heard about Mrs. Charlotte, she knew she had to go check it out. She heard that their purple crepes are especially popular, but as it turns out, they’re so popular it was rather hard for her to get her hands on one. It took her three tries to taste them!
Ayaka found Mrs. Charlotte parked in front of the Sato Sakura Museum in the Nakameguro neighborhood of Tokyo. Its cute, soft purple color attracted the attention of passersby, who couldn’t help but stop to look at it. The menu–which was purple–did have some items that weren’t purple, but of course, Ayaka was set on trying some of Mrs. Charlotte’s purple fare.
She chose to try the Lavender Milk Ice Cream (580 yen/US$5.37) and the Berry and Cream Cheese Crepe (540 yen). After receiving a number card that was–of course–purple, Ayaka waited just a few minutes for her order.
First up was the Lavender Milk Ice Cream. What a pretty shade of pastel purple! It was a slightly more purple-y periwinkle, and prettily decorated with edible purple elderflowers. Even Ayaka, who isn’t much of a social media user, found the look very Instagrammable.
Since the ice cream was “Lavender Milk” flavored, Ayaka expected it to have a nice scent of lavender to it, but it really didn’t. Hoping it had a taste of lavender, she took a bite, but what really came through instead was a deliciously rich milky flavor.
As it turns out, the “lavender” in the name comes not from the use of lavender in the recipe, but rather from the color of the ice cream. The actual flavor of the Lavender Milk Ice Cream is, in fact, milk. While the refreshing pastel color implies something on the lighter side, this ice cream is actually quite rich and sweet.
The elusive Berry and Cream Cheese Crepe, by the way, was also a delightful shade of pastel purple, and was also decorated with colorful elderflowers. It was very appealing to Ayaka, who could not wait to try it.
The crepe seemed nicely cooked, and when Ayaka peeled back the paper around the crepe, she noticed a nice golden-brown coloring to it, which had her mouth watering. But you may have already guessed that while it looked pretty, this purple crepe did not have any special flavor to it–it just tasted like a regular crepe. Just like the ice cream, the flavor of the crepe did not match the color.
The berries and cream cheese flavor on the inside, however, did fit the bill. It was lightly sweet and quite pleasant–tasty, and yet not moreish. Very delicious!
Ayaka also ordered a cute pink crepe called the “Sakura” (650 yen). It’s only available while Mrs. Charlotte is in front of the Sato Sakura Museum, so if you want to try this beauty, you’ll want to keep an eye out for them there.
Unlike the purple offerings, this one actually had a cherry blossom flavor that matched its cute pink coloring. Of course, both crepes were very tasty, so you might have a hard time choosing which one to get if you visit!
Did you notice that the Sakura Crepe has ice cream on top? That’s because you can choose to add ice cream to your crepe for just 150 yen. Now, the reason why Ayaka didn’t do that with her purple crepe is because the shop is so popular that things tend to sell out quickly–and she had to order the ice cream and the crepes on separate trips.
In fact, the first time she went, everything on the menu was sold out! Mrs. Charlotte opens at 11 a.m. and closes at 4 p.m., so Ayaka thought it would be okay to stop by at around four o’clock. That turned out to be a tremendous mistake, because there was absolutely nothing left by then.
Thinking that if she came just a bit earlier she’d have a better chance, Ayaka stopped by a little after lunch for her second try, around two o’clock. To her surprise, there was a line down the street that took her an hour and a half to get through!
Sadly, on that day, the last of the crepes sold out about three parties ahead of Ayaka. Even though she had been looking forward to trying the crepe with the ice cream, Ayaka decided just to try the ice cream since she had, after all, been waiting in line all that time.
To be absolutely certain she wouldn’t miss out on the crepes this time, for her third trip Ayaka arrived just before opening time, and she was finally able to try them. According to the staff, it’s pretty common for things to sell out before 4 p.m., so if you have your heart set on trying out some of Mrs. Charlotte’s sweets, you’ll want to stop by earlier rather than later. If you wait too late, you might end up having to wait until the next weekend before you can try it!
By the way, Mrs. Charlotte does change locations every once in a while, so make sure you check out their website to see where they’re going to be before you go. You don’t want to head to the wrong place! And if you’re looking for another cute and tasty sweets experience, the Crocodile Who Dies in 100 Days now has his own pop-up-cafe, but it’s only for a limited time, so make sure you check it out before it’s gone.
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]















East Japan’s best food truck? Eating crepes from the winner of the Kanto Kitchen Car Championship
The ultimate guide to Kyoto ice-cream
Did you know? Japan’s Freshness Burger chain sells crepes and gelato at very limited locations
This is what a Tokyo crepe with every dessert topping they’d let us order looks like 【Photos】
We try ice cream with a topping of natto fermented soybeans, because the Internet told us to
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
What did Shibuya really look like after the crowds on New Year’s Day?
7 great places to see Mt. Fuji from without having to climb it
TeamLab Planets: Walk up a waterfall and catch koi fish at new digital art museum in Tokyo
Fried sandwiches arrive in Tokyo, become hot topic on social media
Ghibli Museum Attracts 10 Million Visitors
10 things one Japanese expat is always sure to stock up on when returning to Japan
7 reasons why you should visit Aomori Prefecture
Ichiran Ramen’s delicious new product: Fried tonkotsu noodles!
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
The poop ice cream to end all poop ice creams
We get our hands on some “Booby Ice Cream” from Kochi Prefecture
Turn a cheap ice cream into a luxury dessert with katsuobushi bonito fish flakes
Pop star Aimyon inspires line of candy-cigarette flavored ice cream bars
Shinkansen ice cream sales suspended on board bullet train, sell out online
Häagen-Dazs may have made the perfect sweet potato ice cream, and it’s a Japanese convenience store exclusive
Make matcha ice cream rice in your rice cooker with this easy recipe from Meiji
3 convenience store ice creams you should buy at 7-Eleven in Kyushu
Tokyo has Cold Stone vending machine after ice cream chain leaves city, but is it just as good?
Six ice creams you should try at Baskin-Robbins Japan, according to staff who work there
The most expensive ice cream in Japan? Metallic soft serve frays the nerves of staff who make it
New Yukimi Daifuku mochi ice cream flavour is inspired by…Ogura Toast?
Putting Japanese soy sauce on ice cream: Just crazy enough to work? 【Taste test】
Feeling cranky? Drop that Snickers! Eat some beef and ice cream instead, Japanese netizens say
Miso powder on ice cream? Don’t knock it until you’ve tried it, we say!【Taste test】
Green tea ice cream from Nara combines everything we love about the city into one cute dessert
Leave a Reply