
Häagen-Dazs Japan rolls out a perfect, leveled-up mitsuimo sweet treat for this autumn season.
Häagen-Dazs Japan is no stranger to releasing unusual flavors of ice cream that never seem to miss the mark. Since fall is the time of all things sweet potato in Japan (as seen everywhere from KFC to Starbucks), we couldn’t pass up a chance to try the ice cream company’s latest limited-edition release in their luxury “My Sweet” line of treats: mitsuimo tart (“caramelized sweet potato tart”), now being sold exclusively at Lawson and Natural Lawson convenience stores in Japan for 346 yen (US$3.04).
We were curious how this new tart entry would stack up to last fall’s straightforward mitsuimo flavor and other past offerings such as orange sweet potato. Right off the bat, we noticed that last year’s flavor was made using a type of sweet potato called beni haruka mitsuimo, but this year’s is using silk sweet mitsuimo, so that’s one key difference already.
▼ Häagen-Dazs mitsuimo flavor from last year
In general, mitsuimo are a high-water, high-sugar variety of potato that when cooked are golden in color and seep a natural honey-like syrup, so they certainly seem to pair well with any kind of sweet dessert. The promotional image for the mitsuimo tart flavor at Lawson got us even more excited to try it out.
It was all we could do not to rip the cover off before we got home. We figured that the ice cream would have a smooth, silky texture like honey, and the anticipation was real.
Upon peeling away the covering, a glossy surface not unlike the caramelized sugar top of crème brulée greeted us. It was, quite simply, beautiful.
Once we dipped the spoon in, we realized that the dessert consisted of layers–first, a golden, syrup-like coating and then a whitish ice cream body. It certainly made for a pleasing visual effect.
A bite then revealed a truly delicious sweet potato taste in both the ice cream and the top syrupy layer.
▼ From an artistic angle, this glaze was truly magnificent.
The ice cream part also had hints of something crunchy like graham crackers, which paired together magnificently with the mitsuimo taste. That added crunch must be what the tart part of the flavor’s name was all about.
If you can get your hands on one of these cups in the near future, we recommend sampling each of the layers individually first and then digging your spoon all the way to the bottom to try everything at once. The top syrup-like layer would also pair excellently with regular vanilla ice cream or other flavors–if only they sold that in bottles…
Here’s hoping that Japan’s sweet potato crop won’t be hit too hard next year and we’ll have a new form of sweet potato ice cream to look forward to as well.
Reference: Haägen-Dazs Japan
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








Häagen-Dazs’ Japan’s new sweet potato ice cream disappoints AND completely satisfies us
Comparing Japanese sweet potato ice creams that unite both summer and fall in one cup【Taste test】
Häagen-Dazs may have made the perfect sweet potato ice cream, and it’s a Japanese convenience store exclusive
Japan gets Häagen-Dazs Purple Potato ice cream for a limited time
Häagen-Dazs’ awesome mochi ice creams with black sugar syrup and sweet miso glaze are coming back
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Tokyo Metro adds platform display showing where least crowded parts of the next train will be
Sega’s Like a Dragon yakuza teaches “useless” English, let’s use it to learn some useful Japanese
Do 7-Eleven Japan’s new back-to-budget-friendly-basics rice bowls make us happy?【Taste test】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Japanese Cabinet to officially announce new romanization spelling recommendation next week
More people in Japan quit sending New Year’s cards and many have started to regret it
Japanese woman mistaken for bear
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
7 great places to see Mt. Fuji from without having to climb it
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Häagen-Dazs Japan unveils its next unusual ice cream flavour: orange sweet potato
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs’ triple cherry blossom mochi ice cream promises Japan an early taste of spring
Japanese survey reveals the top 10 most popular ice creams in Japan
Häagen-Dazs’ new chestnut mochi ice cream is ready to fall into our stomachs this autumn
Häagen-Dazs’ beloved mochi ice cream is back with a new black sesame syrup flavor
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
New Häagen-Dazs ice cream: Salty Vanilla and Caramel and Japonais Black Syrup Kinako Red Bean
Häagen-Dazs’ new Japanese pumpkin and sweet potato flavors are ready to fall into autumn
Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
We try the new Häagen-Dazs Matcha Pie ice cream from Japan
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs Japan making ice cream classier than ever in Japan with wine and Opera flavors
Häagen-Dazs Japan’s delicious mochi ice cream makes a comeback this fall
Häagen-Dazs Japan brings out Yuzu Blanc Manger ice cream for a limited time this summer
New marvelously mysterious mochi ice creams celebrate 40 years of Häagen-Dazs Japan
Leave a Reply