
Characters from Yakuza, Virtua Fighter, and Sonic the Hedgehog want to give you a boost on test day or in your job interview.
Game fans got some sad news last week when it was announced that, as part of a rebranding, the Sega name will be removed from arcades across Japan. In all honesty, though, it’s now been more than a year since Sega sold off its arcade management business, so those arcades were Sega establishments in name only.
On the bright side, Sega is still in the game-making business, producing titles for consoles, PC, and arcades. And if you need a further reminder that the company is still with us, there’s now a selection of Sega good luck charms, based on traditional omamori protection amulets sold at Shinto shrines and Buddhist temples.
▼ “Please feel free to use these for important tests, business negotiations, or whenever else you’re facing a big challenge,” Sega says.
【セガ謹製】応援お守りつくりました
— セガ公式アカウント🦔 (@SEGA_OFFICIAL) February 1, 2022
受験や商談、ここ一番の勝負どころなどで、どうぞ👍
待ち受けダウンロード→https://t.co/nNQfcCfWuE#VFes #龍が如く #ソニック pic.twitter.com/ws4LzYsVog
Each charm bears the likeness of a famous Sega character and a phrase of encouragement, such as original Yakuza series star Kazuma Kiryu and successor protagonist Ichiban Kasuga telling you to “Do your best” and “Be the best,” respectively.
▼ The Japanese phrasing for the Kasuga charm, “Ichiban ni nare,” also works as a pun on the character’s given name.
The Akira Yuki charm cheers you on in English, with its “You win!” being a callback to the post-round victory screen in Virtua Fighter. Surprisingly, the Sonic the Hedgehog franchise is represented not by the Sega mascot himself, but by his nemesis, Dr. Eggman/Robotnik, who’s here to share his genius-level IQ with you.
▼ When you stop and think about it, though, if you’ve got an important exam coming up, it really is better to be smart than fast.
If you’re worried that not being in Japan means you’re going to be out of luck as far as getting one of these good luck charms is concerned, you can put your mind at ease, because they’re all digital creations designed to be used as your smartphone’s wallpaper on your big day. What’s more, Sega of Japan is offering them for free on their website. In addition to the four designs above, there are also omamori for Sega’s Puyo Puyo and Sangokusi Taisen games, with the full-size images available here.
Source, images: Sega
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!



Japanese omamori good-luck charm pouches are here to protect your lips as stylish balm holders
Sega celebrates graduation season with chalkboard art of iconic video game characters
All aboard the Sega Train! Tokyo rail operator decorates carriages for Sonic’s 25th anniversary
Thanks to the shogun, this Tokyo Shinto shrine has good luck charms to help you win idol tickets
Scale SEGA! Game company’s greatest consoles recreated in miniature for your figures to play with
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Get in the Gundam robot! Event lets fans sit in giant Zeta Gundam replica cockpit
Standing sleeping pods coming to Tokyo cafe, promise to relieve fatigue and stress【Pics】
Tokyu Kabukicho Tower backtracks on its gender-neutral toilets, rejigging them to appease public
Japanese artists anthropomorphise national flags into samurai characters for 2020 Tokyo Olympics
Rage against the smoothie machine with this 7-Eleven drink hack【Taste test】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Japanese chain Bikkuri Donkey’s enormous salad almost beats Mr. Sato, but not because of its size
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Starbucks Japan releases new zodiac chilled cup drink for 2026
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Sonic the Hedgehog’s creator isn’t happy about Sega giving away Sonic 2, Nights for free on Steam
Leave a Reply