
New matcha lineup spruces up green tea beverages with hatsutsumi leaves.
Starbucks is, first and foremost, a coffee house, but in Japan they’re arguably just as passionate about green tea. Since the breakout success of the matcha Frappuccino, green tea-based beverages have become among the most popular offerings at Starbucks Japan branches, and they’re about to be even more in demand thanks to a very special, very limited-time ingredient.
In Japan, the year’s very first batch of harvested green tea leaves are called hatsutsumi, meaning “first picking.” Hatsutsumi tea is prized among tea aficionados for being extra flavorful, and the first place to harvest its tea is Kyushu, the southwestern of Japan’s four main islands, where the warm spring temperatures arrive sooner than the rest of Japan’s tea-growing regions.
From May 13, Starbucks is offering special versions of three of its matcha beverages made using this hatsutsumi matcha grown in the town of Minami Kyushu in Kagoshima Prefecture. The “New Matcha” series consists of a “New Matcha” hatsutsumi version of the Wasanbon Matcha Frappuccino (which also contains wasanbon, fine-grain Japanese sugar)…
…the New Matcha Wasanbon Matcha Tea Latte…
…and the New Matcha Matcha and Crushed Pistachio Milk Tea Latte.
At 770, 680, and 700 yen (US$5.05, US$4.45, and US$4.60) respectively, the prices of the New Matcha hatsutsumi drinks are unchanged from their regular versions, but they’ll only be around until June 11 or the stock of hatsutsumi tea runs out, whichever comes first. They’re also exclusive to Starbucks “Tea & Cafe”-designated branches, of which there are only 14 branches in Japan, but with four in Tokyo (located in Roppongi, Ebisu, Shibuya, and Kichijoji), we think we can find time to make a visit before they’re gone.
Related: Starbucks Tea & Cafe location list
Source, images: Starbucks
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!




Ultra-premium matcha, koji rice mold star in Starbucks Japanese New Year’s Frappuccino and drinks
Merry matcha! Starbucks Japan adds two subtly changed, deliciously different green tea beverages
Starbucks releases an official green tea chai latte with special Japanese ingredients
Starbucks Japan goes back to the matcha past with new stone-milled green tea drinks at Roastery
Starbucks adds a matcha and pistachio milk tea latte to the menu in Japan for a limited time
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
McDonald’s Japan partners with anime English teacher, but did they commit a cultural error?[Video]
Big win for tattoo artists: Japan’s Supreme Court rules medical licenses aren’t necessary
Here comes a new katsudon: ice cream katsudon?!?
Japanese retailer Felissimo brings cute from the oceans with adorable deep sea creature pouches
Fending off unwanted Kabe-don: A guide
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Family Mart releases huge range of cute sweets for Cat Day in Japan
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Starbucks promises “new world of matcha” with green tea cheese Frappuccino, citrus green tea
Starbucks Japan releases matcha scones and doughnuts with their new matcha Frappuccino
Starbucks celebrates Christmas in Japan with a festive matcha Frappuccino
Starbucks Ginza House now sells the most expensive matcha Frappuccino in Japan
Starbucks celebrates 20 years in West Japan with Matcha Frappuccino and latte drinks in Osaka
This might just be Starbucks Japan’s beat matcha drink ever, and it’s not a Frappuccino【Taste test】
Starbucks Japan’s new summer drinks deliver all the goodness of Matcha and Youthberry
Starbucks Japan releases exclusive new matcha drinks at select stores this summer
Starbucks releases a new Matcha Frappuccino in Japan with a pun behind its creation
Starbucks Japan releases Matcha White Chocolate Frappuccino
The real star of Starbucks’ new Matcha S’more Frappuccino is its huge matcha powder boost
Move over, matcha. Starbucks makes its first-ever hojicha roasted green tea Frappuccino
Starbucks Japan finally makes the iced Matcha Tea Latte a permanent part of its menu
Seaweed in your green tea Frappuccino? Starbucks Japan has a bold idea for its New Year’s drink
Starbucks Japan’s new melon Frappuccino is part of a Japanese pun-themed dessert menu
Starbucks Japan unveils new matcha cherry blossom Frappuccino for sakura season
Leave a Reply