
When it comes to humor, Mr. Sato is deadly serious.
We here at SoraNews24 take quality control seriously. Even our Japan’s Best Home Senbero series, which taken at face value seems like just a guy goofing around and getting drunk, are carefully crafted works, right down to the last detail.
▼ I mean, just look at that tracking shot.
And speaking of Japan’s Best Home Senbero, for the first time Mr. Sato relinquished creative control of an article to his frequent co-star Masanuki Sunakoma last month. You have not seen that article on our English website because it was deemed not fit for mass consumption. For starters, it was done at a resort rather than at “Home” and Masanuki spent most of the time running around the room in circles pretending to be various apes.
▼ Honestly, now that you’ve seen this picture, you’ve seen about 70 percent of the article.
Of course, we still treasure Masanuki as an extremely talented writer and highly valued member of our team. It’s just sometimes these things just don’t work out. When that happens, it’s a good time to take stock of the situation and hash out where improvements can be made.
So, Mr. Sato called Masanuki into the meeting room for some constructive criticism and skill training with the sensitive, nurturing words of encouragement that only our senior writer can weave together.
▼ Mr. Sato: “I’m just going to come out and say it: What the hell was with that senbero the other day? Seriously, it freaked me out.”
▼ Mr. Sato: “The whole thing just felt forced. I’ll get into that on our next senbero, but damn… You really weren’t putting your best foot forward there. It was a stinky, corn-covered foot.”
▼ Mr. Sato: “But that’s not why I wanted to see you today. We need to do something about your facial expressions. They’re always the same.”
▼ Mr. Sato: “If I may be blunt for a moment, they just aren’t funny, you know? You’re a dummy with monotonous expressions, you see.”
▼ Masanuki: “Uh… huh…”
▼ Mr. Sato: “And don’t think I haven’t noticed you always hanging around, trying to lift my unique brand of humor either. Stop biting my steez, dummy!”
▼ Masanuki: “Ohhhhoho? You think you’re the funny one here? Then allow me to just say it is YOU who is the one who isn’t funny, dummy!”
▼ Mr. Sato: “Now you’re just embarrassing yourself. I am funny and if you don’t see that, it just shows how lacking your sense of humor is.”
▼ Masanuki: “If you’re talking about the sense of humor it takes to find you funny, you can keep that. Hard pass, dummy!”
▼ Mr. Sato: “Enough! It’s clearly no use trying to explain this to you so let’s get to work. Come on and let’s see your funny faces.”
Masanuki: “Prepare to die laughing, dummy.”
▼ Masanuki: “Alright, here we go! Blrrrrt!”
▼ Masanuki: “Bloooey!”
▼ Masanuki: “Ahhhh, hoyyyyyyy!”
▼ Mr. Sato: “Hold it right there! Are you even trying? I’m serious so stop playing around. Stop half-assing it!”
▼ Mr. Sato: “Here, let me show you how it’s done. Here we go! Horrrrah!”
▼ Mr. Sato: “Yohhhhhshohhhhh!”
▼ Mr. Sato: “Nohhhhhhhhh!”
▼ Masanuki: “That’s boring, man. You always just do the same stuff.”
▼ Masanuki: “Try this on for size. Hoyyyyyyyy!”
▼ Masanuki: “Ahhh, hooooooy!”
▼ Masanuki: “Annnnnd, hoooooooh!”
▼ Mr. Sato: “Why are your eyes always closed? Is it because you’re embarrassed? You’re way past that point now.”
▼ Mr. Sato: “You really are just slacking off. I mean, you weren’t funny before either but at least you put some effort into it. You’ve lost the eye of the tiger, dummy.”
Masanuki: “I’m not gonna put up with this BS evaluation much longer.”
▼ Mr. Sato: “Fine. Then you can sit there and witness the very essence of humor. Hahhhhhhingh!”
▼ Mr. Sato: “Ohhhhgehhhhh!”
▼ Mr. Sato: “Noooooooooon!”
▼ Masanuki: “I’ll be damned… You truly are the man to do senbero articles. It takes talent to be this serious about being stupid.”
▼ Mr. Sato: “Now do you get it? I’m just on a whole other level.”
Masanuki: “Where do you even get that boldness from? Is it just a complete inability to see how stupid you look?”
▼ Mr. Sato: “It’s alright. You just need to find something that works for you. Hey, maybe we can ask the readers if they have any fresh ideas to get you out of this rut. Whaddaya say? Do you want to ask everyone out there for suggestions?”
Masanuki: “Eh, I guess…”
And so ends another productive employee evaluation. Sure, these things can get heated with the d-word flying around so loosely, but it is this very process that keeps us on the cutting edge of whatever it is we’re doing here.
If you have ideas for something Masanuki can do in future articles, let us know in the comments below and we’ll pass them along. Just be sure it isn’t getting unconventional hairstyles, buying the lowest-rated things on Amazon, playing high-stakes capsule machines, or testing out fireworks because he already does all that… Huh, maybe he doesn’t need anything else after all.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]

































Mr. Sato pushes the envelope with his meatiest drinking meal ever【Japan’s Best Home Senbero】
Mr. Sato enjoys the good Life and loads up on food to get loaded with【Japan’s Best Home Senbero】
Mr. Sato seeks meaty, booze-soaked redemption at Lopia【Japan’s Best Home Senbero】
Mr. Sato gets 1,000 yen in food and drink from two stores for a “double senbero”【Japan’s Best Home Senbero】
It’s time for a Hawaiian Hurricane Senbero from Yaoko in Saitama【Japan’s Best Home Senbero】
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The top 12 incomprehensible school rules, as chosen by high school students
Baskin-Robbins Japan’s 2026 popularity poll results are in and the champion flavor is crowned
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Choc mint ice cream season hits Japan with a spectacular drinkable ice cream from Tully’s
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
7-Eleven Japan now has ramen machines…but only at 41 stores
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
We get some outside help making a pro drinking meal from 7-Eleven【Japan’s Best Home Senbero】
Mr. Sato broadens his home drinking horizons at Kaldi【Japan’s Best Home Senbero】
With BBQ sauce soba & sardine rolls, a Seiyu senbero is full of flavor【Japan’s Best Home Senbero】
Move over senbero, it’s time for a “manbero” with 10 times the money!【Japan’s Best Home Senbero】
Things get heated, violent as we add bath salt to senbero drinking session【Japan’s Best Home Senbero】
Amika provides a fancy frozen food feast for only 1,000 yen【Japan’s Best Home Senbero】
How Mr. Sato got his senbero groove back【Japan’s Best Home Senbero】
Here we come a-waffling with a food and booze combo from Cosmos【Japan’s Best Home Senbero】
It’s a boozy bare-bones senbero from OK discount store!【Japan’s Best Home Senbero】
Daily Yamazaki is your one-stop lunch senbero stop! 【Japan’s Best Home Senbero】
Great deals of Kanagawa lead to the Italian senbero from Shokuhinkan Aoba【Japan’s Best Home Senbero】
Family Mart’s new products lead to a luxurious breakfast senbero【Japan’s Best Home Senbero】
Mr. Sato makes senpafe 1,000-yen parfait, and things get oddly violent【Japan’s Best Home Senpafe】
A deep-fried sushi senbero awaits from Super Value【Japan’s Best Home Senbero】
Rice balls aplenty at the Ministop senbero, but with a special twist【Japan’s Best Home Senbero】