
Surprising finds happen when you least expect them.
Part of being a working Tokyoite is knowing how and where to escape the summer heat while commuting to and from the office during the hottest days of the year. For our reporter Masanuki Sunakoma, his summer haven is Ikea Shinjuku, as it’s right between Shinjuku Station and our office, so when temperatures soared above 35 degrees Celsius (95 degrees Fahrenheit) recently, he sought refuge in the store to give his sweat-drenched body a rest before work, and when he did he made some surprising discoveries.
The first find came as soon as he stepped through the doors, as the store had strategically placed its Swedish Bite bistro right near the entrance. Stepping over to the ticket vending machines to see what they had to offer, he discovered something that immediately had him reaching for his coins.
▼ The Secret Soft ice cream (150 yen [US$1.03])
The mysterious black colour of the Secret soft serve looked like just the thing to reset his tired body, and his interest piqued even further when he saw that the ticket from the machine had “シークレット” (“secret”) on it in bold black-and-white print.
It took seconds for him to receive his soft serve, and the whole process of entering the store and ordering and receiving the ice cream took about a minute, which is good to know when you’re looking for a quick place to recover from the heat.
If you’ve ever felt like you’re about to shrivel up from the heat, a cold, refreshing soft serve is unbeatable. That’s how Masanuki feels anyway, and when he put his lips around the icy treat, he closed his eyes in delight as he found the secret flavour tasted fruity, with a sweetly tart and refreshing finish that made him think it might be pear.
After finishing his soft serve, Masanuki’s energy was restored and he decided to enjoy the air conditioning for a little while longer by heading up to the next floor. That’s where he discovered that this branch of Ikea was celebrating its fourth anniversary with a limited-edition tote bag for 999 yen.
Next to the bags was a selection of seasonal goods, where he saw what looked to be rolled-up towels.
Upon closer inspection, he found these were actually T-shirts, and there was a good discount on them for customers who are registered as Ikea Family members. Seeing as Masanuki often shops at Ikea, he’s been a member for a while, so when he saw he’d only have to pay 999 yen instead of 2,499 yen, he immediately picked up a black in the L/XL size.
With his clothes already sweaty before work, Masanuki thought it’d be nice to wear the shirt when he got to the office, so he could feel super refreshed and ready to start the day.
▼ When he unrolled it in the office, it didn’t look half bad.
▼ And when he put it on, he felt like a new man.
The one drawback to the shirt was the super long tag inside it, but that was an easy fix as he got out his scissors and simply snipped it off.
Masanuki couldn’t quite believe how good the fabric felt against his skin, especially after his hot morning commute, and now that he knows how easy it is to get a soft serve on the way to work, he might just be popping in more frequently over the next couple of months.
So next time you’re walking around Tokyo looking for a respite from the heat, you might want to to duck in to a store like Ikea. You never know what you might find, and chances are, you’ll look and feel better for the short break too!
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]














Ikea Japan stopped selling soft serve ice cream?! We try what they’re now selling instead
What happens when you leave a pair of jeans hanging in the Japanese mountains for seven months?
McDonald’s Japan’s Soft Twist Tower: A phantom ice cream only sold at select branches
Does Shinjuku’s unusual golden lion statue really roar when you ‘feed’ it money? We find out
Ikea holds a Matcha Fair in Japan for a limited time this spring
Japanese women sound off on their minimum height requirements for a husband【Survey】
Have the berry best vacay at one of these five strawberry-picking experiences in Japan
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Nearly one in ten young adults living in Japan isn’t ethnically Japanese, statistics show
420 million yen in cash-filled suitcases stolen on Tokyo streets, incidents at Haneda and Hong Kong follow
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Sanma-men, the best ramen type that everyone in Japan forgets about
Japan gets a new Fanta for a limited time
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
If you haven’t tried an antenna shop in Japan, you’re missing out
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Japanese young women reveal their top dealbreakers in a man【Survey】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Shogun Coffee Soft Serve is a divine ice cream for modern-day samurai in Japan
What happens when you freeze your boss’s glasses in a block of ice?
What happens when our reporters show up to work dressed like their fathers?
Mr. Sato pushes the envelope with his meatiest drinking meal ever【Japan’s Best Home Senbero】
Mr. Sato dons full pilgrim fashion to escape the summer heat
Senbero US$10 Japanese home drinking…with stuff from Ikea?【Japan’s Best Home Senbero】
Krispy Kreme’s Original Glazed Soft Serve Ice Cream arrives in Japan…but it’s disappointing
All-you-can-eat lunch buffet for just 850 yen right next to Shinjuku Station
We try Amazon Japan’s lowest rated portable washing machine
Things get heated, violent as we add bath salt to senbero drinking session【Japan’s Best Home Senbero】
We put together a 10-yen (US 8-cent) outfit on Amazon Japan…and problems ensued【Photos】
Second-tier Japanese convenience store’s “Drinkable Soft Serve Ice Cream” is a top-tier dessert
What happens when you strap an electric muscle stimulator to your face? Mr. Sato finds out!【Vid】
Natural hot spring bathhouse in Tokyo’s Kabukicho is a super-cheap place to stay
For just 5 yen, Amazon Japan’s cheapest possible outfit will have you looking like 0.04 bucks!
Field-testing the shark sleeping bag/hoodie/kigurumi being offered for zero yen online【Photos】
Leave a Reply