
We stop by to see how the city, its merchants, and its deer are doing.
With the Chinese government issuing a travel advisory telling citizens to refrain from leisure travel to Japan, Japan is facing the potential loss of its largest source of inbound international tourism. The possible effect looms especially large for Japan’s most popular attractions among foreign travelers, and after checking in to see how things are going in Tokyo’s Sensoji neighborhood and a number of districts in Kyoto, our next stop was Nara.
Though it’s a historically significant city, Nara’s global fame doesn’t match that of Tokyo or Kyoto, and its local hotel industry isn’t nearly as big either. However, it’s just an hour by train to Nara from either Kyoto or Osaka, and it’s an incredibly popular daytrip destination largely thanks to Nara Park and its herds of deer that wander freely around its grounds and mingle with the human visitors. So naturally our Japanese-language reporter Haruka Takagi made Nara Park her first point of inspection after arriving in Nara, getting there at about 11 a.m. …
…at which time there were already very big tourist crowds. Haruka estimates at least 80 percent of them were foreign tourists, with a fairly even split between Western and Asian countries of origin. Her ear isn’t quite trained enough to distinguish between different Chinese dialects, but she did hear the language being spoken, but once again with a fairly even ratio to English and European languages.
The largest cluster of people was gathered around the south gate of Todaiji Temple, where there are several souvenir shops along the street that leads to the grounds of the temple that houses Nara’s Daibutsu/Great Buddha statue.
Looking at the two above photos, you might think that Nara Park is packed from end to end with tourists, but that’s not the case. The park is incredibly spacious, and if you keep moving past its major tourist attractions you can easily get to parts of the park that are tranquil and practically secluded-feeling to stroll about or sit and sip a bottle of tea in. Before long, Haruka found herself in a section where it was just her and the deer.
Eventually strolling back closer to town, Haruka happened upon a parking lot for tour buses, and she decided to ask the security guard on duty if things have been different since the Chinese government’s travel advisory, to which he replied:
“We’re still getting lots of overseas tourists, but there are significantly less from China these days. Fewer tour buses are showing up too. I’m sure the travel advisory is having an effect, but I’ve heard the isn’t so hot in China these days either.”
Haruka mentioned that she still seemed to be hearing a lot of Chinese being spoken among the travelers, but the security guard informed her that Nara also gets a lot of tourists from Taiwan, and so at least some of the chatter she’d overheard was probably from them.
Later, as Haruka stopped to buy some of the special crackers to feed to the deer, she the vendor the same questions about whether or not they’d been having fewer customers from China, and whether that was impacting them. “I think Nara is still getting a lot of travelers from China right now, because they’d have to pay fees to cancel their reservations. But really, recently we’ve been having a lot of visitors from Korea. So for our shop, the Chinese government’s travel advisory isn’t really affecting us much right now.”
In the park and its vicinity, Haruka also spotted a number of Japanese teens in uniform on their school trips, and some of the souvenir shop merchants told her that they even stay open later into the evenings when there’re large groups of them in town and looking for gifts to take home to their families.
On Nara’s town streets, the crowds were thick in front of Nakatanido, a mochi shop that got international buzz when videos of the high speed hammering of its mochi makers vent viral a while back…
…and there was also a huge line to get into Shizuka, a famous restaurant that specializes in kamameshi (rice and other ingredients cooked together in the same pot) that’s been in business for 60 years.
▼ There were both Japanese and foreign customers waiting to get in when Haruka sauntered by.
Down other streets, though, ones without places that have gotten such intense buzz on YouTube or among foodie blogs, things were much less crowded, with one cafe owner saying they have more overseas tourist customers during the week, and more Japanese customers on the weekend.
And again, even though there are still a lot of tourists in Nara Park, the wide footpaths make it easy to move around and enjoy yourself without feeling hurried or jostled. Haruka does caution visitors to still watch where they’re going, however, because while there’s enough space for everyone to keep walking a brisk pace, the park’s deer will sometimes decide that they want to sit right in the middle of a walkway, which can cause a bit of bottlenecking as pedestrians stop to snap pictures and move around them.
As the deer cracker vendor told Haruka, we might not actually be seeing the full effects of the Chinese government’s travel advisory just yet. Seeing as how it came down so suddenly, many people had probably already booked hotels and tour packages that were past their refundable dates, and it’s possible that there’s a ripple effect on the way of people who would otherwise have been making their bookings now to come to Japan in a few months’ time are now choosing not to, which would mean bigger dips in tourism numbers coming in the winter and spring. For right now, though, Nara, and its deer, are doing OK.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]













China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Is Kyoto less crowded with tourists after China’s don’t-go-to-Japan warning?【Photos】
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Skyscraper sized Pokémon cards to appear in Tokyo all year long in Tocho projection mapping event
Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Ghibli Park opens final area to first visitors, with stunning new attractions and shops 【Videos】
A visit to the oldest Yoshinoya chain in Japan for one last beef bowl before it closes for good
Japan’s oldest Yoshinoya branch reopens in a new location: Tokyo’s brand-new Toyosu fish market
New North Korean Sneakers Bear More than a Passing Resemblance to Japanese Brand
Tokyo Station staff share their top 10 favorite ekiben
Number of foreign students in Japan hits record high, one country accounts for over 35 percent
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Increased tourist numbers in Nara Park are affecting the size of its deer population
Record number of people injured by deer in Nara this year
Chinese government’s don’t-go-to-Japan warning has heartwarming non-effect on Yokohama Chinatown
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
The poo from Nara Park’s deer is changing because of the coronavirus pandemic
Has China’s don’t-go-to-Japan warning shortened queues at this Ichiran ramen restaurant in Tokyo?
With foreign visitor numbers to Nara Park plummeting, are the city’s deer in danger of starving?
Nara deer shikadamari mystery deepens as tourists return to Nara park
Nara deer “addicted” to rice crackers, lose weight with no tourists to feed them
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Nara deer have a heartfelt message for tourists in new travel poster
Why isn’t there more deer poo in Nara Park? This very strange museum has the answer【Photos】
Shikayose: The Calling of the Deer in Nara with acorns and a French horn
Nara Park’s first baby deer of the year has been born, is totally adorable【Video】
Nara deer leave park, head to station for food as tourist numbers tumble due to coronavirus
Deer in Nara Park outnumber visitors, display baffling summer gathering behaviour