
A Japanese souvenir like no other.
Every year, people in Japan seek to combat the summer heat by eating eel. The tradition first started in the Edo period (1603-1868), when it was believed that eating foods starting with the letter “u” on Doyo no Ushi no Hi (“Day of the Ox”) during summer would bring relief from the heat, and it’s a custom that’s stuck ever since.
This summer, the Day of the Ox falls on 24 July and 5 August, so that’s when we can expect sales of unagi (eel) to peak, but not everyone has the time, money or inclination to eat the fish — yes, eels are a type of fish — leading retailers to offer some new alternatives.
▼ One of those alternatives is Unagi Ramen.

We discovered the unusual ramen at the Michi no Eki Roadside Station in Kashima City, Saga Prefecture. This rural store sells a lot of seafood-based souvenirs, given its proximity to the Ariake Sea.

The ramen itself hails from Yanagawa City, Fukuoka Prefecture, which is famous for being the home of eel, so we were curious to find out what it would be like.
▼ At 1,296 yen (US$8.18) for a four-pack, the ramen works out to be around 324 yen per serving.

Each bag contains dried noodles, powdered soup, and a sachet of Japanese pepper. Since it’s instant, all you have to do is add the noodles to boiling water, let them loosen, then add the soup and garnish with Japanese pepper and you’re done.

It certainly looks different to a regular bowl of instant ramen, with the thick, dark broth hinting at rich, soy sauce-based flavours. However, according to the ingredients on the back of the pack, the broth contains eel extract, so when we took a big slurp we tried to detect the eel, but lo and behold, we couldn’t.

The broth had a sweet soy sauce-like taste typical of Kyushu ramen, but no matter how hard we tried, our brain just couldn’t compute that it had eel in it. Even when we did some extra research and found that the flavour was designed to resemble eel cooked kabayaki-style (basted in a sweet soy sauce), we couldn’t detect that complexity, as it still tasted like soy sauce ramen.
While that might be a disappointing result for eel lovers, those with a passing interest in the flavour will no doubt be relieved to know the ramen doesn’t punch you in the face with fishiness. So next time you’re looking to beat the heat, Japanese style, you might want to keep an eye out for eel ramen. Or you can follow the foreign tourists to this vendor in the backstreets of Asakusa for a much stronger taste of eel.
Related: Unagi Ramen Online Shop
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]

Lotteria releases an unadon eel rice bowl burger in Japan for a limited time
Super expensive sushi restaurant super cheap beef bowl chain team up to create Unagyu Burger
Eating Japan’s Mystery Eel, mysteriously, both is and isn’t like eating real eel【Taste test】
Japan’s Mos Burger goes super-premium for summer with eel burgers that require pre-orders
Super! Eel Bread takes Japanese sushi into uncharted territory
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Pikachu and other Pokémon evolve into hydration types with Thermos drinkware collaboration [Pics]
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution
Winnie the Pooh cosplays as Yuzuru Hanyu for new plushie collaboration
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Nagoya’s famous Shinkansen platform noodle shop has other, better branches nearby
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Sure eel flavored potato chips are great, but here’s a recipe that’ll make them even better!
What’s it like to eat eel from a Japanese vending machine?
Cup Noodle maker now offering instant Mystery Eel meals
What does vegan ramen taste like? We try Veggie Brown Rice Ramen
This mooing chicken-headed eel in the supermarket has a lot to teach us about Japan
We try unagi cola with genuine eel extract 【Taste Test】
Does the eel from these cheap takeout shops pass the buyobuyo quality test? We find out
Does Ippudo’s new plant-based tonkotsu ramen really taste like pork?
New Noodles and Broth Only cup ramen – Saddest meal ever, or proof that less is more?【Taste test】
Cat Lover’s Ramen: Do these instant noodles taste like…cat?
Nope, these AREN’T eels — Gunma Prefecture’s ‘Nasu no Kabayaki’ blows our reporter’s mind
Does the Shirotama Maker kitchen gadget really create perfect instant ramen eggs?
This is what a 10,000-yen (US$90) Unagi Sushi Cake looks like
The Unagyu Burger Kit’s ultra expensive/ultra cheap mixture is here, and it’s time to taste test it
Clash of the instant ramen! Taste-testing seven instant noodles on a flavor trip across Kyushu
Japan releases new ramen sandwiches… that don’t taste like ramen
First ever Pringles instant cup ramen noodles are coming to Japan