For some reason it seems that net users in Japan are fascinated by the sight of beautiful women doing perfectly normal things. Whether it’s creating art, playing sports, or working in the news or government, netizens are shocked every time an attractive woman actually does something rather than just staying home all day being beautiful.
And the latest in the women doings things obsession is Beni Taketama, a professional shogi player. Although we do have to mention that she is still only a 17-year-old high school girl, so some of the comments like “she really filled out nicely” and “I’d buy a photobook of her” are a little on the creepy side.

McDonald’s Japan has free smiles on its delivery menu, but does asking for one make a difference?
We mixed all 31 flavors of Baskin Robbins ice cream and created a Frankenstein dessert【Video】
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Four Shinto shrines to pray for love at in Japan to start the New Year
We tried all seven of Muji’s new “Bento of the Day” boxed lunch sets
Record number of foreign children in Japan need help understanding Japanese in school
Robot noodle chef starts working in Tokyo train station, serves up taste of the future【Video】
Is “The Most Annoying but Most Delicious” ramen from 7-Eleven truly the most delicious?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Four Shinto shrines to pray for love at in Japan to start the New Year
We tried all seven of Muji’s new “Bento of the Day” boxed lunch sets
Record number of foreign children in Japan need help understanding Japanese in school
Robot noodle chef starts working in Tokyo train station, serves up taste of the future【Video】
Is “The Most Annoying but Most Delicious” ramen from 7-Eleven truly the most delicious?
KFC Japan introduces a new burger 8 years in the making
Exhibit featuring cutting-edge smell technology held at Tokyo Skytree
Anime fan shares ingenious lifehack to hang posters without putting holes in your walls
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Japanese convenience store chain has beer and sake dispensers that few people know about
Tokyo fish market breaks New Year auction record as single fish sells for over 5 million yen【Vid】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
This Osaka laundromat wants to clean more than your clothes; it also wants to clean you