feast
Celebrating its first anniversary, feast, the lingerie brand designed by Gomi Hayakawa and known for targeting women with smaller chest sizes, has released a new lingerie collection, called “Glossy Ribbon Mermaid”.
Gomi Hayakawa, designer of “feast by GOMIHAYAKAWA,” will hold her first exhibition of lingerie for sizes AAA~A cups (referred to as “Cinderella Bust”).
Although smaller breasts may be considered less desirable by some, the lingerie maker has decided to celebrate these sizes by calling them 品乳 (“hinnyuu”), cleverly substituting the first, somewhat negative, kanji character in the word for small breasts (貧乳, also pronounced “hinnyuu”) with 品, which can mean both “goods” and “elegant” or “class.”