food (Page 269)

What Kind of Hamburger Is Worth 23 Bucks?

Every day on my way to work, I pass one of the many outlets of fast-food giant Lotteria. Usually, I grab a cup of coffee there and drink it as I head to the office, but this morning something new caught my eye.

They’re selling Matsusaka Beef hamburgers? Hamburgers made from one of the best quality meats in Japan, famous for its exquisite marbling? But at 1800 yen (about $23), that’s a pretty steep price tag for a fast-food burger… Will it be worth it?
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“Gourmet” fans, add Ikebukuro Station to your list of stops for fine fare. Platform 3/4 for the Tobu Tojo Line, to be exact. HOT DOG 59 is the name, hot dogs are their game.

Folks in gourmet circles rave about these sizzling sausages available only at this single location. HOT DOG 59 spares no expense on the quality of the buns and dogs, said to be a step above New York’s famed red hots.

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Japanese confectionery companies always seem to be on the lookout for the next great combination of tastes, and the shelves in supermarkets and convenience stores are often stocked with the results of these “korabo.”

Words like “suspect” and “amusing” come to mind to describe most of these products, but Morinaga and Pasco have teamed up to create a product that just may give the old peanut butter and chocolate combo a run for its money.

“Morinaga Caramel Shokupan” is exactly what it sounds like: the old-fashioned flavor of Morinaga Caramel baked into fluffy Pasco bread. The packaging is the same gold color as those familiar little rectangular boxes of caramel, and the immediate association with the mouth-watering taste of Morinaga caramel is anything but subtle.

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