A new advertising spot from Pantene Philippines is taking on the big issue of gender parity in the workplace. Playing on how the same behaviors are labeled positively for men and negatively for women, it encourages women “not to let labels hold them back.” Presumably by buying the correct label when it comes to shampoo…
gender (Page 4)
- S Asia, SE Asia
- (commercial • gender • marketing • Pantene • Proctor and Gamble • video)
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