There’s no question that this is a case where the celebrity endorser really is a fan of the product.
Heinz
With exclusive merchandise and ten cute designs to collect, it’s the tastiest place to find Wally in Japan this year!
Don’t blink or you might miss what these inter-species romance vignettes are actually trying to promote.
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Train station platform ramen store closes its doors on half a century of history in Tokyo
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
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Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
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Weekly
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)- Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood- Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza- Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The top 10 graduation songs in Japan as chosen by current Japanese high school students
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Monthly
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026- Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The 10 most annoying things foreign tourists do on Japanese trains, according to locals- Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]- Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]- Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
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Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
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Japanese idol singer has an important request for fans: Please use deodorant
A century of love – How dating and marriage have evolved in Japan
These apartments are crazy-small even by Tokyo standards, and super-popular with young people
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
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Shinkansen driver disciplined for taking poop break while train was going 150 kilometers an hour
Power up like Godzilla with new limited-edition Godzilla Energy Drink
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Our Japanese reporter’s encounter with American school lunch
Major Tokyo subway line shut down by in-train mobile battery fire
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