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Inside Out

Pixar alters Inside Out’s visuals for Japanese release, removes broccoli

If you’re an anime purist, you’ve probably watched at least one title with a localization choice that rubbed you the wrong way. Maybe you were irked by Sailor Moon’s Usagi being called “meatball head” on American T.V. instead of “dango/dumpling head.” More recently, you might have wondered why Doraemon’s central family ditched all their chopsticks and now eat their Japanese food with forks in their U.S. appearances.

But localization runs in the other direction, too, and it’s just come to light that Pixar has altered part of the artwork in several scenes of Inside Out solely for the film’s Japanese release.

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  • May 30, 2015

Personified emotions from Pixar’s “Inside Out” get nifty kanji makeover in Japanese posters!

Fans of Pixar are sure to be eagerly waiting the release of the studio’s newest movie, Inside Out (or Inside Head as it’s being called in Japan). The film may have caused a slight stir on the Japanese Internet for having a theme that’s noticeably similar to that of the Japanese manga and movie Poison Berry in My Brain (Nonai Poison Berry), but Pixar’s new offering is bound to draw huge crowds when it comes out on June 19 in the U.S. and July 18 in Japan.

And one thing the movie certainly seems to have going for it in Japan is cool poster artwork. Check out these Japanese posters for Inside Out which feature beautiful kanji calligraphy representing each of the emotions that appear in the movie!

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Disney Pixar’s new movie attracts criticism again in Japan

Other than a brief trial separation, Disney and Pixar have been working hard together to make some of the best family-friendly movies over the past two decades. Their success has been practically unrivaled in the industry. Huge movies like Toy Story 3 and Monsters University always attract big audiences and with sequels to The Incredibles in the works and Finding Dory on the way, fans can’t wait for the next Pixar movie to come out.

But when the trailer for Inside Out hit Japan, millions of people were wondering, “Didn’t we see this already somewhere else?”

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