localization
Evangelion’s original English scriptwriter has some harsh words for people complaining about translation choices, but also a pretty good point.
The original audiences get eye-squinching, skin-prickling images of horror. Japan gets a poster befitting a zany comedy.
It’s time for more misadventures in the land of cinematic localization as the movie Virgin Mountain gets promoted in Japan.
As one of the most celebrated directors of modern cinema, movie fans across Japan are no doubt looking forward to Ron Howard’s upcoming epic, The Battle with the White Whale.
Wait, what?
As further proof that cats rule the Internet and humanity at large, the relaxed, mostly goal-less mobile app time waster, Neko Atsume—which tasks players with simply collecting a bunch of cartoon cats and kind of just watching them do stuff—proved a massive success in Japan despite a distinctive lack of explosions, destruction and, er, constantly running from left to right that are the typical hallmark of successful mobile games.
In fact, the game is so popular among cat lovers (read: everyone) that the Japanese version of the game began trending abroad, even though the large majority of fans surely had to resort to Internet guides to make any sense of the Japanese kanji plastered all over the in-game menus and inventory.
Said fans were in for a great surprise, though, when last week, developer Hit-Point updated the game with full English support thanks to renowned localization agency 8-4. We had a chance to sit down with the 8-4 team and chat about the behind-the-scenes work that went into localizing the app for an English speaking audience.
The last few years especially have seen a notable increase in the number of western-developed narrative-driven video games. Notable entries include Telltale Games’ The Walking Dead, The Wolf Among Us, and of course Game of Thrones, which deliver their respective stories in downloadable chunks once every few months, leaving players itching to play the next episode and find out what happens.
Telltale pretty much cornered the market on this genre until French development studio DONTNOD Entertainment released the absolutely captivating five-part supernatural high school story game Life Is Strange. The game has been a surprise hit, selling over a million copies to date, with players falling in love with the endearingly complex characters, time-travelling mechanics, mellow game atmosphere, and killer soundtrack. In fact, the game has done so well for itself that publishers Square Enix have decided it’s time Japan got a piece of the photo-snapping, heavy decision-making, time-rewinding fun for themselves. Yep, Life is Strange is being released in Japan, and it’s getting an entirely new Japanese voice cast, too!
Check out the reveal trailer to hear Max, Chloe and the rest of the characters speaking Nihongo!
If you’re an anime purist, you’ve probably watched at least one title with a localization choice that rubbed you the wrong way. Maybe you were irked by Sailor Moon’s Usagi being called “meatball head” on American T.V. instead of “dango/dumpling head.” More recently, you might have wondered why Doraemon’s central family ditched all their chopsticks and now eat their Japanese food with forks in their U.S. appearances.
But localization runs in the other direction, too, and it’s just come to light that Pixar has altered part of the artwork in several scenes of Inside Out solely for the film’s Japanese release.
While the Ace Attorney games take place in an urban Japanese city, for the European and North American games, they take place in Los Angeles. Although the games have gotten their fair share of ribbing for this decision, game localizer Janet Hsu posted a blog entry about some of the decisions behind this change, as well as the alternate-universe version of Los Angeles that makes this possible.











Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Furby is now a sexy anime girl figure[Photos]
Survey shows foreigners’ desire to work in Japan long-term dropping, but that’s not the whole story
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
3-second salt company jingle becomes #1 karaoke song in Japan across all genres
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Furby is now a sexy anime girl figure[Photos]
Survey shows foreigners’ desire to work in Japan long-term dropping, but that’s not the whole story
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
3-second salt company jingle becomes #1 karaoke song in Japan across all genres
Family Mart changes its Famichiki packaging for the first time in nine years
Piko Taro is back to rock your world with bizarre new Super Cup ice cream video
McDonald’s Japan reveals new Pokémon collaboration range, covering McNuggets and lucky bags
Suntanned Hello Kitty steals the show in Japanese magazine’s Sanrio freebies
Climbing season officially opens for Japan’s Mt. Hiyoriyama, the shortest mountain in the country
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Giant Mewtwo statue disappears from real-life Pokémon Center in Japan, may be headed to America
Foreign tourists staying in one part of Japan can now get nightly government hotel discounts
Hollywood live-action Naruto movie announces global search for its Naruto, Sasuke, and Sakura