Senior citizen
As Japan’s senior citizen population continues to steadily grow, changes in society occur regularly. We’ve seen inspiring tales of the elderly getting into modeling, mastering the latest technology, and forming idol groups. On the other hand we’ve also seen complaints of rampant spitting and pushing by Japan’s silver citizens.
And then we have a troubling trend which was discovered by the National Police Agency (NPA) which say that incidents of stalking perpetrated by people over 60 have increased 3.8 times in the past ten years.
Grandchildren’s Day (Mago no Hi) was on 20 October this year, and is a date when grandparents may officially shower gifts upon their children’s children. However, you can’t have grandkids without grandparents, so a unique fashion event was held two days prior, bringing together models from both these generations, and aimed to celebrate and bring out the beauty in their relationship.
We’ve no doubt all seen some horrendous fashion crimes out on the streets before now, perpetrated by people of all ages, but older people in particular seem to get a bad rap when it comes to dressing themselves for the times, with endless jokes made about things like mom jeans, grannie panties and middle-aged men in sandals and socks.
The creators of the Japanese fashion blog L’idéal, however, decided that it was time to take a stand and right the wrongs unintentionally done to the country’s elderly. Showcasing some of the coolest and most beautifully dressed older Japanese women we’ve ever seen, L’idéal challenges stereotypes and hopes to change our outlook on this estranged generation.




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