
About 30 years ago, the late great George Carlin asked the famous question; “Where’s the blue food?” In this routine he’s quick to point out that many foods with “blue” in the name aren’t really blue. Blueberries are so dark they barely register as blue. Blue cheese is just white cheese with blue mold in it. And if anyone on the internet refers you to a “blue waffle” please forget you read it and move on with your life.
This culinary curiosity appears to have everyone mystified as proved by the recent landslide of attention that has befallen a website called strawberryblu.com. A cute little article attempting to answer the question “Do blue strawberries exist?” which was written about a year ago has just recently been a magnet of attention in the middle of a fierce debate over genetically modified food.
It all started in August of 2011. Strawberry Blu writer Cynthia Bu Jawdeh tried to answer a question raised by their name about the possible existence of blue colored strawberries. The article points out that there has been research conducted on ways to engineer strawberries that stay fresh under freezing temperatures. To do this they use DNA from a type of arctic fish that produces a chemical like antifreeze to keep it alive.
As a way to visually determine the gene manipulation was successful, they also altered the color gene from red to blue. Therefore blue strawberries have been created but simply as a marker of successful gene splicing in another area of research. Blue strawberries are not being sold and in all likelihood they don’t look as pretty as the photoshopped pictures you might find on the internet.
This seems like and open-and-shut case but for some reason the sleeping giant that is suspicious and opinionated internet users have descended on this tidbit of trivia with their views on altering the genetic code of foodstuffs.
Combined with an equal number of requests for how to buy them, there has been so much traffic that as of this writing the website was crashed due to exceeding bandwidth.
To reiterate, there are no blue strawberries planned to be released for sale. They only existed for use in the testing of genetically modified freezer strawberries. As for the reason there isn’t much blue food, our brains are set up through evolution to find the color blue unappetizing. If you are trying to lose weight, using a blue plate or blue light in the dining room are some recommended strategies to cut back on eating.
Source: Strawberry Blu (may be crashed due to bandwidth), Google Cached Version

Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan’s “edible fireworks” wagashi sweets return, but only for a limited time [Photos]
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan’s “edible fireworks” wagashi sweets return, but only for a limited time [Photos]
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Japan now has human refrigerators inspired by Japanese vending machines
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan unveils new peach milk pudding drink that’s like a decadent dessert
Japan’s popular curry chain Cocoichi has an elusive delivery-only noodle menu
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Japan now has human refrigerators inspired by Japanese vending machines
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan unveils new peach milk pudding drink that’s like a decadent dessert
Japan’s popular curry chain Cocoichi has an elusive delivery-only noodle menu
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Mos Burger opens Mosh Burger & Bar in Ginza, but is it fated to be a short-lived sensation?
Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii
Japanese curry rice burger gets all the attention in Mos Burger’s new birthday celebration campaign
Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers
Japan’s favorite quasi-local curry launches convenience store version – Does it match the real deal?
Starbucks Japan releases exclusive new Bearista collection…with beary cute details
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Tokyo’s viral 90-yen cafe pop-up returns to Harajuku with yogurt coffee