On 10 January, confectionery dealer Komatsuya in Akita Prefecture is taking reservations for their annual Valentine’s Stag Beetle Larva Chocolates. As a perennially popular gift of the season for their highly detailed resemblance to actual immature insects, you can bet they’re going to sell fast. But fear not! There’s a whole line-up of insect related good to let that special someone know how you really feel.
Imagine your sweetheart’s face when she opens her lovingly wrapped present…
…only to reveal a pile of delicious grubs. Boy, will she be thrilled!
The Stag Beetle Larva Chocolates are available in packs of two for 440 yen (US$4), which Komatsu suggests giving as giri-choco. Giri-choco are chocolates that women are socially obliged to buy for men that they don’t really have any special feelings for such as co-workers or classmates. But for that really special person Komatsu says the five-pack selling for 1,100 yen ($10) is the way to go. Then, there’s the ten-pack pictured above for 2,200 yen ($21). We don’t really know what that’s meant for… Conjoined twins perhaps.
If you log-on only to find the larvae chocolates sold out then you might want to try the Adult Beetle Chocolates for 1,000 yen ($9) each.
Sure the babies are always cuter but I’m sure even one of these little arthropods will warm even the coldest of hearts. It does seem a little lonely though, doesn’t it? Okay, how about the Stag Beetle Cake Lovely Pack for 2,000 yen ($19)? It has one adult beetle and two larvae.
If these gifts seem strange to you, then you might not be aware that Valentine’s Day in Japan is only for women to give men presents. Men are to return the favor on White Day which is 14 March. Most guys in Japan will have fond childhood memories of raising these insects and such a gift would actually come across as very touching.
However, if you wound up with one of those weird Japanese guys in your life who never got into these insects, don’t sweat it. Komatsuya’s got the next best thing – yakisoba!
That’s right. Japan’s version of a cheeseburger in terms of deliciousness and questionable nutrition is now available in the Kimi Yakisoba Cake for only 500 yen ($5)! You’ll notice that the yolk in the “fried egg” is shaped like a heart, in which a deliciously hidden pun (“yolk” and “you” both translate phonetically to “kimi”) tells him “you = ♥.”
With this line-up of goods it should be no sweat getting your guy something sweet this February. However, you have to act fast. Quantities of all these items are limited and very popular. Miss out and risk having to get him something gross and unromantic… Like flowers – blech.






Only one demographic in survey is happy about Japan’s workplace obligation Valentine’s chocolate
In Japan, women give “obligation chocolate” on Valentine’s Day, but do guys even want it?
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate
Japanese women explain why they give “obligation chocolate” to male coworkers on Valentine’s Day
This Valentine’s Day, tell him you don’t love him with Japanese women’s “chocolate maggot” recipe
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
One Piece Day 2026 brings new art, music, and new cast announcements
Studio Ghibli unveils new anime calendars and diary planners for 2027
Flock to Tomarigi, the viral app that lets you perch in over 1,000 spots throughout Japan
Japan’s birth rate rose for the first half of the year for the first time in over a decade
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
7-Eleven Japan goes viral for chilled soba that’s “too salty to eat”
First Pokémon anime movie since 2020 announced, brings new characters and staff to the series [Video]
Beautiful 785-step Japanese shrine sando stairway walk is one very good reason to visit Kagawa
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Survey shows Japanese women would love to be getting some chocolate on Valentine’s Day too
Don’t bother, ladies: Survey reveals most Japanese guys don’t want your Valentine’s chocolate
Tokyo opens entire store dedicated to helping women buy obligation chocolate for Valentine’s
Godiva runs full-page ad asking Japanese women to stop buying so much Valentine’s chocolate
Survey suggests Tokyo women expect men to spend big on Valentine’s Day return gifts
How much Valentine’s Day chocolate do Japanese schoolgirls give, and to who?【Survey】
Is the coronavirus going to kill Japan’s obligation chocolate Valentine’s Day custom?
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Japan’s Valentine’s chocolate Slimes let you say you say I love you like the Dragon Quest mascot
Pokémon Valentine’s Day chocolates from Japan are just the thing for lovers who love Pokémon
This Valentine’s Day make the planets align with a set of celestial chocolates
Barely half of Japanese men in survey will give thank-you gift to women for Valentine’s chocolate
Starbucks Japan’s Valentine’s Day Frappuccino and Bouquet drink are here, but are we in love?
How to get Valentine’s Day chocolate in Tokyo even if you don’t have a girlfriend