
Today, let’s take a moment to ponder a serious question: what’s the best sundae topping? The old stand-by of a dash of sprinkles? A handful of chopped nuts for a little crunch and texture? Or do you find the idea of all that empty-calorie decadence troubling enough that it threatens to ruin the fun, so your vote goes to a few pieces of fruit?
We say the correct answer is none of the above. For our money, the best way to crown your parfait is with a whole ice cream cone. Of course, some of our more sarcastic readers may ask, “Yeah, smart guy? Well then what do you put on top of the ice cream cone?”
Another ice cream cone, obviously. Did you even have to ask?
Japan has plenty of traditional, understated desserts that speak to the culture’s reverence for austerity. That said, only the stuffiest, most joyless individuals would turn up their noses at a triple helping of ice cream, which is why smack dab in the center of downtown Tokyo you can find Café Est! Est!
Situated in the sprawling shopping and dining complex attached to Shinjuku Station, Est! Est! is part of the Benihana group, best known internationally for their chain of teppanyaki flat-grilling Japanese restaurants.
The entrée menu at Est! Est! primarily consists of Western dishes adapted to Japanese tastes. There’s a large selection of pastas, or if you’re looking for something heartier, you can get an “American hamburger steak,” which is the same as their regular hamburger steak, but with a fried egg and giant strip of bacon.
▼ “And the rockets’ red glare…”
While we’ll accept that nothing says “America!” like a hunk of tasty pork, we’re somewhat baffled by why the café’s largest combo meal is called the “donkey plate.”
The six floors below Est! Est! are crammed full of women’s boutiques, and the vast majority of the clientele consists of women taking a break in the middle of their search for the perfect outfit, which explains all the pink, sparkly interior accents.
There are two fail-proof ways for locating certain types of restaurants in Japan. The closer you are to a red light district, and with it the hordes of men they attract, the closer you are to delicious ramen. On the other end of the spectrum, once a certain critical mass of women’s clothing stores is reached, dessert emporiums almost magically appear, and this is definitely the case with Est! Est!, which aims to provide a borderline religious experience for diners with a sweet tooth.
▼ Seriously. The cover of the menu is just a photo of a candlelit church.
While the café offers a full complement of crepes, the real draw is the over-the-top collection of parfaits which dominates the display case.
▼ Yes, that parfait does have a slice of cake on top.
This exalted status for the ice cream-based desserts continues inside the restaurant, with a ring of photos of the menu’s star attractions proudly displayed on the walls like the staff of a host club.
Each one has a name just as ostentatious as its appearance, and we fell into a momentary quandary trying to decide between the Shacho (President), Bancho (Gang Leader), Yokozuna (Grand Sumo Champion), and Chomolungma (the indigenous name for Mt. Everest). In the end, though, we settled on the restaurant’s signature dessert, the EST 48, so named for its towering 48-centimeter (18.9-inch) height).
I say “we” because even if gluttony is your middle name, you’re going to have a tough time polishing off a foot and a half of ice cream (you’ll also have a tough time writing your full name on legal documents, but that’s an entirely separate problem). The EST 48 is literally too tall an order for a single person, so we assembled a binational coalition of Japanese and American diners for the project.
Based on the appearance of the model in the display case, originally we’d thought the EST 48 was a glass filled with ice cream, covered in whipped cream, with a single ice cream cone lodged on top. Somehow, the reality of the dessert managed to be even more gargantuan that that, though.
At the base, there’s a dish of vanilla ice cream ringed with strawberries, bananas, and Pocky sticks (plus imitation Corn Flakes, as is seemingly required by Japanese sundae regulations).
On top of that there’s an ice cream cone with chocolate sauce and sprinkles.
Inserted into that is another ice cream cone, this time with strawberry sauce and more sprinkles.
And finally, just to make sure the whole thing doesn’t visually disappoint by being too short, there’s an umbrella.
Really, the EST 48 is such a marvel of edible architecture that it’s impossible not to gawk and pose for pictures with it, kind of like if you suddenly found out the Lincoln Memorial was carved out of white chocolate.
Time is a factor when all of your weight-bearing sections are crafted of melting cream, though, so before long we started deconstructing like a bunch of unshaven college students in Psychology 201.
▼ “Dude, like what if you really ate just ice cream every day? Would you actually be happy, or would you lose your entire ability to sense joy without the flavor of Brussels sprouts to compare it to? Could you even understand the concept of milk anymore?”
Yanking the cones out is trickier than it seems, as the ice cream is packed in pretty tight to keep them from toppling over when the waiter carries the EST 48 to the table. The best method is to give a gentle twist to free the shaft, then lift the cone out like it’s Excalibur.
▼ This man is now either ready to enjoy dessert, or the true king of England.
Unfortunately, since the outside of the cone is covered in ice cream, it’s pretty messy to hold. If you’re looking to keep your hands clean, we recommend dumping the cone onto a plate and eating it with a spoon.
▼ Of course the plates are heart-shaped. Also pictured: the parfait’s one and only cherry.
The EST 48 will set diners back 1,350 yen (US $13.10), which is fairly reasonable, considering that it’s big enough to satisfy a model U.N. dessert team of five members. Est! Est! only serves 48 of the colossal desserts each day though, so we recommend showing up early, preferably after a very light breakfast.
Restaurant information
Café Est! Est!
Address: Tokyo-to, Shinjuku-ku, Nishi Shinjuku 1-1-3, My Lord Building 7th Floor
東京都新宿区西新宿1-1-3 ミロード7階
Open 11 a.m.-11 p.m.
Website
Photos: RocketNews24





















Can we have a parfait? Pretty please, with fried shrimp on top?
Yep, that’s a whole ice cream cone as a ramen topping, as this restaurant in Japan offers【Pics】
Ice cream in fried tofu? Taste-testing ice cream inari, a substitute for ice cream cones【Taste test】
Melon topped with ice cream: two great Hokkaido tastes in one crazily delicious package
Mr Sato goes head-to-head with a giant cream soda parfait in a Tokyo cafe
Here comes a new katsudon: ice cream katsudon?!?
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Ghibli Forest Spirit towel series will delight and/or freak out visitors to your home【Photos】
Anti-NHK activist recommends “magic words” that will drive away fee collectors instantly
7-Eleven Japan’s new microwaves know how long your bento should be warmed up, even if you don’t
Cup Noodle’s Nissin develops space ramen, space curry rice for astronauts to eat among the stars
Who is this mysterious large man who’s suddenly showing up on giant signs in Japan?
Visit the mythical cave that hid the Sun Goddess in Japanese mythology
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
If you haven’t tried an antenna shop in Japan, you’re missing out
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Ramen, fish, and turtle all on the menu at Japan’s most crazily comprehensive ice cream shop
Kit Kat Ice Cream Cone is Seriously Just a Kit Kat in an Ice Cream Cone
Mr. Sato lives it up like a Harajuku schoolgirl, eats Japan’s longest soft serve ice cream cone
Why does this sushi restaurant serve raw tuna in an ice cream cone?【Taste test】
Forget cups and cones – Krispy Kreme Japan is sandwiching its ice cream inside doughnuts!
One of Japan’s best-kept ice cream secrets…is hiding at a home improvement center? 【Taste test】
We try “the best milk soft cream” in Tokyo
Coffee in an ice cream cone, the perfect treat we never knew we wanted available at Tokyo cafe
5 of the best ice creams to try in Japan right now【Taste Test】
How has inflation affected the price of a gigantic ice cream cone in Tokyo over 10 years?
We try Tokyo restaurant’s crab ice cream that tastes more like crab than cream【Taste test】
Tokyo cafe’s sakura ice cream has actual flowers mixed in for the ultimate cherry blossom dessert
Why use chocolate or nuts when you can top your ice cream with gold like these Japanese cafes?
Soft serve ice cream robots create the perfect cone in under 40 seconds【Video】
Hop on over to Ginza for adorable bunny rabbit parfaits and cream puffs
Leave a Reply