
Today, let’s take a moment to ponder a serious question: what’s the best sundae topping? The old stand-by of a dash of sprinkles? A handful of chopped nuts for a little crunch and texture? Or do you find the idea of all that empty-calorie decadence troubling enough that it threatens to ruin the fun, so your vote goes to a few pieces of fruit?
We say the correct answer is none of the above. For our money, the best way to crown your parfait is with a whole ice cream cone. Of course, some of our more sarcastic readers may ask, “Yeah, smart guy? Well then what do you put on top of the ice cream cone?”
Another ice cream cone, obviously. Did you even have to ask?
Japan has plenty of traditional, understated desserts that speak to the culture’s reverence for austerity. That said, only the stuffiest, most joyless individuals would turn up their noses at a triple helping of ice cream, which is why smack dab in the center of downtown Tokyo you can find Café Est! Est!
Situated in the sprawling shopping and dining complex attached to Shinjuku Station, Est! Est! is part of the Benihana group, best known internationally for their chain of teppanyaki flat-grilling Japanese restaurants.
The entrée menu at Est! Est! primarily consists of Western dishes adapted to Japanese tastes. There’s a large selection of pastas, or if you’re looking for something heartier, you can get an “American hamburger steak,” which is the same as their regular hamburger steak, but with a fried egg and giant strip of bacon.
▼ “And the rockets’ red glare…”
While we’ll accept that nothing says “America!” like a hunk of tasty pork, we’re somewhat baffled by why the café’s largest combo meal is called the “donkey plate.”
The six floors below Est! Est! are crammed full of women’s boutiques, and the vast majority of the clientele consists of women taking a break in the middle of their search for the perfect outfit, which explains all the pink, sparkly interior accents.
There are two fail-proof ways for locating certain types of restaurants in Japan. The closer you are to a red light district, and with it the hordes of men they attract, the closer you are to delicious ramen. On the other end of the spectrum, once a certain critical mass of women’s clothing stores is reached, dessert emporiums almost magically appear, and this is definitely the case with Est! Est!, which aims to provide a borderline religious experience for diners with a sweet tooth.
▼ Seriously. The cover of the menu is just a photo of a candlelit church.
While the café offers a full complement of crepes, the real draw is the over-the-top collection of parfaits which dominates the display case.
▼ Yes, that parfait does have a slice of cake on top.
This exalted status for the ice cream-based desserts continues inside the restaurant, with a ring of photos of the menu’s star attractions proudly displayed on the walls like the staff of a host club.
Each one has a name just as ostentatious as its appearance, and we fell into a momentary quandary trying to decide between the Shacho (President), Bancho (Gang Leader), Yokozuna (Grand Sumo Champion), and Chomolungma (the indigenous name for Mt. Everest). In the end, though, we settled on the restaurant’s signature dessert, the EST 48, so named for its towering 48-centimeter (18.9-inch) height).
I say “we” because even if gluttony is your middle name, you’re going to have a tough time polishing off a foot and a half of ice cream (you’ll also have a tough time writing your full name on legal documents, but that’s an entirely separate problem). The EST 48 is literally too tall an order for a single person, so we assembled a binational coalition of Japanese and American diners for the project.
Based on the appearance of the model in the display case, originally we’d thought the EST 48 was a glass filled with ice cream, covered in whipped cream, with a single ice cream cone lodged on top. Somehow, the reality of the dessert managed to be even more gargantuan that that, though.
At the base, there’s a dish of vanilla ice cream ringed with strawberries, bananas, and Pocky sticks (plus imitation Corn Flakes, as is seemingly required by Japanese sundae regulations).
On top of that there’s an ice cream cone with chocolate sauce and sprinkles.
Inserted into that is another ice cream cone, this time with strawberry sauce and more sprinkles.
And finally, just to make sure the whole thing doesn’t visually disappoint by being too short, there’s an umbrella.
Really, the EST 48 is such a marvel of edible architecture that it’s impossible not to gawk and pose for pictures with it, kind of like if you suddenly found out the Lincoln Memorial was carved out of white chocolate.
Time is a factor when all of your weight-bearing sections are crafted of melting cream, though, so before long we started deconstructing like a bunch of unshaven college students in Psychology 201.
▼ “Dude, like what if you really ate just ice cream every day? Would you actually be happy, or would you lose your entire ability to sense joy without the flavor of Brussels sprouts to compare it to? Could you even understand the concept of milk anymore?”
Yanking the cones out is trickier than it seems, as the ice cream is packed in pretty tight to keep them from toppling over when the waiter carries the EST 48 to the table. The best method is to give a gentle twist to free the shaft, then lift the cone out like it’s Excalibur.
▼ This man is now either ready to enjoy dessert, or the true king of England.
Unfortunately, since the outside of the cone is covered in ice cream, it’s pretty messy to hold. If you’re looking to keep your hands clean, we recommend dumping the cone onto a plate and eating it with a spoon.
▼ Of course the plates are heart-shaped. Also pictured: the parfait’s one and only cherry.
The EST 48 will set diners back 1,350 yen (US $13.10), which is fairly reasonable, considering that it’s big enough to satisfy a model U.N. dessert team of five members. Est! Est! only serves 48 of the colossal desserts each day though, so we recommend showing up early, preferably after a very light breakfast.
Restaurant information
Café Est! Est!
Address: Tokyo-to, Shinjuku-ku, Nishi Shinjuku 1-1-3, My Lord Building 7th Floor
東京都新宿区西新宿1-1-3 ミロード7階
Open 11 a.m.-11 p.m.
Website
Photos: RocketNews24





















Can we have a parfait? Pretty please, with fried shrimp on top?
Yep, that’s a whole ice cream cone as a ramen topping, as this restaurant in Japan offers【Pics】
Ice cream in fried tofu? Taste-testing ice cream inari, a substitute for ice cream cones【Taste test】
Melon topped with ice cream: two great Hokkaido tastes in one crazily delicious package
Mr Sato goes head-to-head with a giant cream soda parfait in a Tokyo cafe
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Tokyo cops arrest foreigner for suspected visa violation, don’t know what new residence cards look like
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
TKG Debate: What’s the best way to eat Japan’s beloved raw egg comfort dish?
Japanese theme park adding Immersive Death Game with a “bomb collar” you have to wear
Nintendo’s Animal Crossing crosses over to Baskin-Robbins Japan with special ice cream and merch
Will we eat the gyoza or our words at this all-you-can-eat dumpling challenge?
Over a billion yen in smuggled gold found inside sex dolls by Japanese investigators
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Kit Kat Ice Cream Cone is Seriously Just a Kit Kat in an Ice Cream Cone
Ramen, fish, and turtle all on the menu at Japan’s most crazily comprehensive ice cream shop
Mr. Sato lives it up like a Harajuku schoolgirl, eats Japan’s longest soft serve ice cream cone
Why does this sushi restaurant serve raw tuna in an ice cream cone?【Taste test】
Forget cups and cones – Krispy Kreme Japan is sandwiching its ice cream inside doughnuts!
One of Japan’s best-kept ice cream secrets…is hiding at a home improvement center? 【Taste test】
We try “the best milk soft cream” in Tokyo
Coffee in an ice cream cone, the perfect treat we never knew we wanted available at Tokyo cafe
5 of the best ice creams to try in Japan right now【Taste Test】
How has inflation affected the price of a gigantic ice cream cone in Tokyo over 10 years?
We try Tokyo restaurant’s crab ice cream that tastes more like crab than cream【Taste test】
Tokyo cafe’s sakura ice cream has actual flowers mixed in for the ultimate cherry blossom dessert
Why use chocolate or nuts when you can top your ice cream with gold like these Japanese cafes?
Soft serve ice cream robots create the perfect cone in under 40 seconds【Video】
Hop on over to Ginza for adorable bunny rabbit parfaits and cream puffs
Tokyo sweets store sells beautiful soft serve ice creams that look like works of art