Sanrio began streaming the first animated short for its new character Gudetama on Monday. The anime aired with an accompanying game segment as part of the weekday family news program Asa Chan (Morning Chance), which debuted on TBS at 6:54 a.m.
https://www.youtube.com/watch?v=O6Eg3C1J8KE
In the video, Gudetama says “please leave me alone.”
Gudetama joined Sanrio‘s popular character line-up in 2013. Sanrio describes Gudetama as an egg that is dead to the world and completely lacks motivation. No matter what cooking method you use, Gudetama remains unmoved.
Asa Chan viewers can also participate in the “Gudetama Chance!” game. Viewers can use their remote controls to select the correct Gudetama card on the television screen and earn points. Those who collect at least 100 points between March 31 and April 11 can receive a special present.
Gudetama won second place in Sanrio‘s “Edible Character General Election” fan poll held last year. Kirimi-chan, an anthropomorphic salmon fillet, won first place.
More from Anime News Network

Meet the most unmotivated Sanrio character ever — Gudetama, the lazy egg!
Sanrio’s Gudetama is getting a Netflix series…that’s live-action??
Sanrio terror — Horrifying “real-world Gudetama” appears in Japanese kitchen
Meiji-Era Ace Attorney game’s 1st teaser streamed
Human knights who fight for Lords Hello Kitty and Cinnamoroll? Sanrio launches fantasy franchise
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Best practices for celebrating Coming of Age Day for those turning 18, 20, or both in Japan
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Researchers in Japan give mouse glowing sperm
Buy a Japanese ambulance, pachinko machine or samurai sword at this government auction site
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Kodansha’s 1st sales jump in 18 years credited to Attack on Titan
The Boy and the Beast film debuts at #1, earns 667 million yen in 1st weekend
Cute boys chasing each other, crying in the rain showcased in Sanrio Boys anime preview【Video】
Live-Action Ghost in the Shell Film Unveils 1st Full 2-Minute Trailer
Netflix announces new My Melody/Kuromi Sanrio stop-motion series【Video】
Fans criticize Softbank’s anime character live-action phone ads as ‘disrespectful’
New Ranma 1/2 anime preview reveals Netflix streaming, returning all-star voice cast【Video】
Leave a Reply