
With three months to go until the delayed beginning of the long-awaited new Sailor Moon TV series, fans have a lot of time on their hands. Some have filled this with dressing their dogs up like characters from the hit anime, while others have undressed to reveal their Sailor Moon lingerie.
But what if you want not just anime-themed underwear, but outerwear as well? If that’s the case, one Tokyo department store is ready to be your one-stop shopping destination with a whole store of clothing inspired by the pretty guardian herself, Sailor Moon.
You can find this special shop at the Shinjuku branch of prestigious department store Isetan. If the idea of Sailor Moon clothes conjures up images of cheap silkscreened T-shirts sold in an anime convention’s dealer’s room, rest assured that Isetan has a decades-long reputation for quality and stylishness, a virtual necessity due to its location in one of Tokyo’s most competitive retail districts (not to mention a stone’s throw away from the bevy of beautiful people at the RocketNews24 office).
Like an alliance of pleated skirt-wearing superheroes, three design houses have teamed up to create the Sailor Moon collection. The collaborative venture by Honey Bunch, Secret Honey by Honey Bunch, and Riccimie Premier Salon opened on April 1, with the bold name Girls Love Mode – Let’s Prism Power Make Up.
▼ “Let’s Make Up?” We didn’t even know we were fighting!
We snuck out of the office and stopped by on opening day to check out the store’s lineup of clothes and accessories. Even though it was a Tuesday, the place was overflowing with young ladies who love fashion as much as they do the Sailor Scouts. Even before we set foot inside the shop, we knew we were in the right place when we saw the unmistakable hairdo on the mannequins waiting at the entrance.
The size of the crowd was intimidating, but one thing we’ve learned from all the episodes of Sailor Moon we’ve watched is that in life, you have to be brave (we’ve also learned that evil monsters are perfectly happy to wait while you change your entire outfit before they attack you, but we didn’t see how that would help us in this situation). So we took a deep breath, steeled our nerves, and weaved through the mass of people as we made our way through the store.
Some of the clothes put their anime origins front and center, such as these shirts bearing a close-up of the series’ heroine. Other items make less direct references to the franchise, such as this hooded sweatshirt with a crescent moon positioned and proportioned exactly like the one in the Sailor Moon logo.
Subtler still are these ribbon-accented numbers. To the untrained eye, they look like ordinary cardigans, but other anime lovers will immediately recognize that the color combinations, from left to right, match those used in the costumes of Sailor Moon, Sailor Mercury, and Sailor Mars.
Most girlish of all are these moon-patterned chiffon dresses.
If you’re not shopping for clothes, the staff will be happy to direct you to some of their other wares, such as their selection of tote bags and smartphone covers.
But while this is first and foremost a retail outlet, the interior designers have made efforts to insure Sailor Moon fans can enjoy their visit even if they don’t spend a single yen. For starters, there’s a large monitor showing images from the show.
▼ Mercury has always been a fan favorite in Japan.
▼ Hey, up there in the corner, could that be….?
▼ Yup, it’s Sailor Moon’s mentor, Luna!
But just as the shining moon must disappear with the dawn, this special Sailor Moon shop won’t last forever. Girls Love Mode – Let’s Prism Power Make Up is a limited-time affair, and closes for good on April 8. So if you’re interested in picking up some unique Sailor Moon goodies, head on over right away (after all, it’s not like you’ve got episodes of the new series to watch…yet).
Shop information
Girls Love Mode – Let’s Prism Power Make Up, located in:
Isetan Shinjuku Main Building 2nd Floor/ 伊勢丹新宿店本館2階
Address: Tokyo-to, Shinjuku-ku, Shinjuku 3-14-1
東京都新宿区新宿3-14-1
Open 10:30 a.m.-8 p.m.
Website
Photos: RocketNews24
[ Read in Japanese ]













Keep your clothes clean with Sailor Moon bibs from high-end Tokyo department store
Anna Sui x Sailor Moon collaboration sparkles with stunning bags, jewellery and hair accessories
Sailor Moon x Isetan Event 2016 is the collaboration of our dreams, and it’s only just begun!
Sailor Moon meets high fashion! Gorgeous collaboration with Samantha Vega to come out from Isetan
New Sailor Moon collaboration goods from Baby-G and Samantha Vega feature gorgeous details
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Tokyo security guard’s famous station tape font becomes official custom Nike streetwear
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Daiso now sells stress-relief punching bags, but are they worth beating on?
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Foreign tourists in Japan eat far more rice than previously thought, according to new data
How are you supposed to wash a Japanese futon duvet at the laundromat?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Sailor Moon sweetness arrives as Babbi chocolates for Valentines, and with extra goodies too!
Japanese department store Isetan brings back its Sailor Moon fashion line, plus a new Diana bag!
New Sailor Moon cafe in Tokyo has live public anime viewing and themed food and drinks
Sailor Moon in the City of Angels at LA art exhibit going on right now 【Photos】
Sailor Moon cosplay event in Tokyo provides costumes for all five Scouts, pro photographer
Japanese capsule toy vending machine area for women includes Sailor Moon items for a limited time
Decorate your whole house like Sailor Moon’s Moon Castle with the new Isetan collaboration
Transform your hairdo in the name of the moon with these Sailor Moon kanzashi!
Brand-new line of Sailor Moon bikinis appears, has anime fans in Japan looking forward to summer
Sailor Moon totes, smartphone pouches, and T-shirts are here to help you stay Sailor all day long
Already got your box set of Sailor Moon DVDs? Then how about a box set of anime accessories?
Sailor Moon team is ready to keep your legs warm, nose dry with tights and tissue holders
The Sailor Moon item that will officially turn you into a candidate for Hoarders!
Put your feet up and relax in these adorable miniature character-print Sailor Moon pajamas!
Sailor Moon Jimmy Choo collaboration adds Luna, Tuxedo Mask kiss, and Inner Senshi bags【Photos】
Sailors Uranus, Neptune, and Pluto join Sailor Moon in getting cool new anime pens