
People in Japan are commenting that they’ve never seen Hello Kitty’s limbs move like this before.
Summer in Japan is the time for night festivals and fireworks, and the best attire for the season is the yukata, traditional lightweight kimono. We’ve seen some impressive yukata designs in the past, with cute animal prints and even patterns worn by well-known anime characters. Now Hello Kitty is helping summer festival goers get into the spirit with a gorgeous new outfit filled with a number of adorable details.
▼ There’s Hello Kitty’s cute face and distinctive bow ribbon on a pink obijime decorated tie to help keep the wider obi sash firmly in place.
▼ The pattern on the cotton yukata is made up of pink and blue plover birds, which are the traditional symbol of Kyoto’s atmospheric Pontocho district.
▼ But what’s really got people talking in Japan is the image of Hello Kitty, dancing the traditional Bon Odori dance that often features at summertime festivals.
After images of the cute yukata appeared online, Japanese Twitter users were quick to comment on the Sanrio character’s unusual appearance.
“How come Hello Kitty looks like she’s stumbling around drunk?”
“Sanrio’s hardest-working character is out there giving it her all as usual!”
“It looks like she’s playing a game of rock, paper, scissors.”
“She looks so different to her normal self. I like it!”
“I’ve never seen her hands and feet move like this before!”
なんだこの四肢は pic.twitter.com/bOGRCD3iZA
— 甲類焼酎モーターワークス(KMW) (@matsugaekiyoaki) July 17, 2016
Despite the critics, the unique character design only makes this piece of clothing all the more special. Handmade with meticulous attention to detail, the yukata retails for 44,280 yen (US$418.33) and can be purchased online from the maker’s website, Chikusen.
Source, Images: Chikusen
[ Read in Japanese ]




New Hello Kitty and friends summer kimono are perfect for Sanrio-loving parents, kids, and sisters
Hello Kitty becomes a suntanned beach babe for new magazine freebies in Japan
Silent Bon odori dance?! Japan’s traditional summer festival gets a modern twist
New gift shop featuring giant Hello Kitty storefront to open in Asakusa this spring
Hello Kitty doesn’t have a mouth, so how does she video chat with fans? We find out!
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
Starbucks adds new Fruit Gummy sweets to stores in Japan
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Pump yourself up with Yokohama’s new extravagant Cool Fuel ice cream
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Godiva melts minds by releasing a new corn chocolate drink in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
This shop combines traditional Japanese sweets with…mayonnaise?!?[Taste test]
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Happy Birthday, Hello Kitty!
New kendama featuring Hello Kitty makes the traditional Japanese game super cute!
Wait…Hello Kitty has a twin sister?!?!?
Those freaky Hello Kitty contact lenses are back, and this time she brought friends!
“Hello Kitty Park” in China is set to open on New Year’s Day!
Wonder Woman x Hello Kitty collaboration is coming to Japan
Japan’s new Hello Kitty and Sanrio smartwatches are cutewatches too【Photos】
Hello Kitty’s hilariously meta YouTube debut is a hit with netizens, earns likes and subscribers
McDonald’s Korea now serving up Hello Kitty in cute Sanrio costumes
Hello Kitty isn’t a cat!? We called Sanrio to find out!
Hershey’s Kisses teams up with Hello Kitty and Cinnamoroll for a cute chocolate collaboration
Suntanned Hello Kitty Happy Meal toys on their way to McDonald’s Japan【Video】
Hello Kitty now makes 90% of her money abroad
Sanrio changes Hello Kitty lead designer for first time in 46 years
Is this cute coin bank the ultimate expression of Hello Kitty’s true reason for existing?